Drip Marketing Automation Software

What is Drip?

Drip is a B2C marketing automation software that allows its users to grow their brand value by providing an automated marketing environment. Trusted by over 30K+ marketers, Drip allows them to segment their hefty data into their simplest format.

Drip offers many functionalities including A/B testing, social media marketing, visitor tracking, and more that ease the tedious task of marketing and salespeople. It follows a ladder wherein the customer can engage with their associated brands in the easiest way possible.

Why pick Drip?

One should choose Drip as their marketing automation software for several reasons. Some of them are as follows:

• Pocket-friendly with high efficiency: Drip provides highly efficient tools that generate great output, at a reasonable price. It allows the owners of small businesses to work efficiently, with pricing not being a hindrance.
• Automation made easy: automate every task, possible with just a few clicks. Drip allows you to execute everyday tasks like building a customer’s journey or lifecycle.
• Smart Segmentation: Segment your customers with utmost efficiency and then send them personalized messages and promotional emails.
• Extensive support: Resolve your queries with Drip’s Customer Portal and Phone support. Drip allows you to function smoothly and stays on their toes to help you out.
• Easy Dashboard creation: Create eye-catching dashboards and reports with ease. Drip frees you from the hassle of making complex dashboards that could take an immense amount of time. Simply enter your data, choose the template of your choice and the type of chart you want, and you’ll get your desired chat in front of you.

Stand-alone functionalities of Drip (Key Takeaways)

Drip is a marketing automation platform that has made millions of lives easier, and your journey smoother. Let's look at some of the major takeaways from this software are:

• Escalate your revenue: Extract the most out of Drip with its segmentation functionality, which allows its customers to target audiences and send them personalized promotional emails as per their needs. Almost 20% of Drip’s users extract more than 80% of revenue.
• Grow extensively: Drip allows you to generate 17 times more profit with the help of double segmentation, which filters the customer twice.
• Subject Line Creation: It helps you create attractive yet clear-cut subject lines that help your customers at an immense rate.
• Referral leading to customer creation: Drip’s royalty and referral feature has helped a lot of customers in lead generation and creation.
• eCommerce upliftment: Drip is specially designed for those eCommerce organizations that are aiming to increase customer engagement at an immense rate.
• Tracking why you are lagging: Make sure that you use the Cart Abandonment functionality to track those leads who are leaving your website. Work on them effectively and then transform them into potential clients.

Unique Functionalities of Drip (USPs)

Below are some of the unique functionalities of Drip, that make it stand out from the rest of the software in the market:

• Dynamic Segmentation: Drip provides extensive segmentation, i.e., Double Segmentation that helps businesses target specifically those leads that completely fulfill the criteria and then deliver highly personalized messages that would help them generate more leads and target the potential ones. Read the visitor’s activity in-depth and then move along accordingly.
• Extended marketing: do more with cross-channel marketing and increase the domain of your reach. Automate the process of marketing and relax, Drip takes care of revenue generation. Tailor the workflow, choose the appropriate brand and create expressive marketing banners.
• Onsite functionality: the Onsite Journey Builder helps in converting leads into potential clients by collecting data and segregating them accordingly. Reach out to those accounts where your campaign is not able to.
• Podcast: Drip has a customer engagement facility named ‘Beyond the inbox’ podcast, where the users can get informed about the new advancements that happen in the field of marketing. This podcast is hosted on various platforms including Spotify, Apple’s Podcast, and Amazon Music.
• Migration: Drip allows you to transfer your data from your existing Drip account to a new one, once you have surpassed the milestone of 17,500 customers. It helps you manage your data efficiently.

Who uses Drip Marketing Automation Software?

Drip is developed for businesses of various sizes and domains in mind, ranging from startups to major multinationals. The list of some of the most well-known industries that use Drip is as follows:

• B2C companies: Drip is used by people with a versatile domain but has extensively helped various B2C companies.
• E-commerce Retailer: It helps online retailers improve customer engagement and get maximum output, by building solid customer relationships.
• Business owners: Drip’s highly functional email marketing functionality and dynamic content creation uplift small organizations to grow.
• Real estate: Drip is laced with functionalities like lead scoring and lead nurturing that specialize in creating personalized email campaigns and automated workflows based on customer behavior and preferences.
• Fashion and apparel: Drip helps them create personalized marketing campaigns, manage them accordingly, and then market them in such a way that they can generate maximum revenue.
• Health and fitness: helps in developing campaigns and then markets them as per their customer.
• Affiliate marketing: Drip provides a helping hand by automating the process of communicating with the organization’s affiliates, visitor tracking, and then building campaigns for better engagement and increasing the number of leads.

Drip Pricing

Drip provides its functionalities at a starting price of $39 which can hold up to 2,500 users. The price of the subscription is directly proportional to the number of users getting onboard. Once the number of users exceeds 190,000, customers can book a demo and customize the functionalities as per their requirements.