Customer.io

Brand : Peaberry Software

4.0
10 Ratings & 10 Reviews
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Starting at $ 100

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T&C
Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:
- the GSTIN of the user associated with their registered business, and
- the specified Entity Name for their business.
It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.
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Create strong relationships with your customers with personalized communication and powerful automation tools that would help you grow your business. ...Read more

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Customer.io Software Pricing, Features & Reviews

What is Customer.io?

Customer.io is a powerful marketing automation software designed to create personalized customer journeys. It is a high-powered tool that helps engage, convert, and upscale the number of sales. Customer.io tracks every user's activity with the business and provides personalized feedback, ensuring that the customers’ requirements are being met.

Several of Customer.io's highly valued features, such as email integration, marketing analysis, lead management, contact management, and much more, assist businesses in reaching their objectives and making more money.

Why Choose Customer.io Marketing Automation Software?

There are several reasons why one should choose Customer.io as their ideal marketing automation platform. Some of them are listed below:

Omnichannel marketing: Omnichannel marketing provides a consistent consumer experience across all platforms. Customer.io provides this key component, making it one of the biggest reasons why people tend to use this software.
Metrics + Analytics: Customer.io assists users in identifying their customers’ progress on campaigns and their behavior over the platform. Using this information, the user can maintain data and work on the leads as per.
CRM functionalities: Customer.io excels in providing advanced CRM functionalities like campaign management, lead generation, lead scoring, etc. that act as an asset for the companies that hunt for both marketing automation software with CRM capabilities.
Data-driven Segmentation: The user can easily use a data-driven segmentation engine and increase engagement and conversions of leads. Make use of first-party data, dynamic consumer categorization and personalized communication, to engage with the customers on a deeper level.
Localization: Customer.io facilitates you with the bandwidth of storing your language preference across multiple campaigns. Therefore, giving you the freedom to work in the language of your choice.

Additional Features of Customer.io

There are some features of Customer.io that make it stand out. Some of them are listed below:

Visual Workflow Builder: Users are provided with an empty canvas wherein they can construct their workflow models. It assists them in creating personalized message sequences. Users can choose the templates for their campaigns and broadcast and then edit them as per their requirements.
Data Warehouse Sync: An integrated functionality that lets you send your Customer.io data to your existing data warehouse, via Amazon S3 or Google Cloud Project.
Subscription Center: With the help of a Subscription Center, users can separate the types of communications they can send and receive from their customers.
Data Pipeline Creation: Using this feature, users can ingest, process, and manage data from various sources, allowing companies to combine and make use of real-time data for marketing automation and customized messaging.
Link Tracking: The user helps them understand the customer’s engagement with your campaign and understand the functioning of the user. Use Link Tracking to monitor the quantity and proportion of recipients.

Who are the Potential Users of Customer.io?

Customer.io is becoming popular across various industries. Here are some well-known sectors that use Customer.io:

SaaS-Based Industries: Customer.io helps SaaS-based companies centralize their workflow, manage their data, and automate mundane tasks.
Education Firm: It lets its users provide precise customization, advise them based on their new signups, and segment their clients as per their needs.
Fintech Industries: Financial advisors use Customer.io as it helps them with revenue management tools, compliance capabilities, and robust security measures.
Marketing Firms: Customer.io helps marketing agencies build a customized client journey with dynamic processes and precise targeting.
Healthcare Centers: Patients are assisted with getting onboard and offboarding. While the staff members are assisted with handling the hospital’s data with utmost efficiency.

Key Takeaways of Customer.io

Some of the important takeaways of Customer.io are as follows:

Customer.io can help businesses increase engagement, convert leads, and enhance engagement with the user.
It provides a unified platform for customers across multiple channels like email, push alerts, SMS, etc., and makes sure that the journey builder process is smoothly carried out.
Customer.io provides features like data warehouse synchronization, link tracking, and visual workflow builder that help users create visually appealing workflow models.
It is a versatile marketing tool that has spread its wings in almost every possible sector, starting from educational institutes to SaaS-based industries.

Customer.io Pricing

Customer.io has divided its services into three main categories.

The Essential pack costs $100/month and can hold up to 5,000 profiles with an unlimited number of email-sending availability. Recommended for small companies and growing startups.

The second is the Premium $1,000/month, wherein you can decide the number of profiles and the number of emails the user can send. Recommended for well-settled big organizations.

The third plan is the Enterprise plan, wherein the user gets everything present in the Premium pack and several other features.

As per the user’s convenience, they can choose the pack that satisfies their requirements.

Customer.io Features

Core Functionalities

Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
Templates Ready-to-use email and campaign templates
SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
Social Media Automation Process via which content gets scheduled on social media in an automated manner.
Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.
User Access Management Allotting access to a specified user, as per their level of importance in the workflow

Campaign Management

Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
Multichannel To plan, execute, and measure marketing tasks across multiple channels.
Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
Advertising Management Process that involves planning and executing campaigns to promote a product or service
Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.

Email Marketing

Auto - Responders Send predefined messages to customers based on the choices that they make
Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Email Optimization Segments your email in an optimal manner

Lead Management

Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
Lead Generation It helps in attrracting new potential customers
Lead Nurturing It engages with the potential customers to encourage them to make further purchases
Lead Qualification Helps the users in identify and prioritize the best leads.
Leads Conversion It helps organization in converting potential client to prominent customers
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

WhatsApp Marketing

Auto - Responders Send predefined messages to customers based on the choices that they make
Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
Behavioral Targeting Delivers messages and advertisements based on the users' activity.
Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
Segmentation Helps in separating customers as per their choice, behaviour and their pattern.

AI Capabilities

Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
Subject Line Helper Assists the users with engaging email subjet lines

Integrations Supported

CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
API Integration Ability to connect two or more applications via APIs.
Third Party Integration Allows the user to integrate with several thrid party applications with ease.
Webhooks Messages that are sent from one application to another, when the trigger is set.
Barcode Integration Deliver clients prewritten messages depending on specified triggers.
Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

Visitor Tracking Users can analyze and track customer's activity over the platform.
Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
Heatmaps Helps marketers spectate their visitor's activity on their page.
Live View It offers real-time insight into your audience's interactions with your marketing materials.
PDF Report Allows the user to export the data in PDF format
Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
Session Recording Records visitor's interaction with the platform (including mouse movement as well)
Web Form Tracking Allows the user to track the activities of the users once they submit the form.
Dashboards Projects the user's data in a visual format

Alerts & Notifications

SMS Notification Keeps the customer notified of the changes via text messages.
Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
Push Notifications A powerful tool that helps in converting clients to prominent customers
Desktop Notification Gives you a pop-up notification on your desktop itself.
In-App Notifications Facilitates the user with notification with-in the app as well.
Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.

Customer.io Reviews

Have recommended this product

Overall Score

4.0/5

Based on 10 Reviews

Features 4.2/5

Value for Money 3.9/5

Ease of Use 4/5

Customer Support 4.0/5

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “Customer.io has been a perfect solution in scaling our email marketing efforts with its segmentation and automation features. The customer support team is responsive and helpful.” Taujh Jsisj - Aug 5, 2024

pros_icon “Customer.io has improved our ability to personalize communication through advanced segmentation and automated workflows.” Nishikant Bawankule - Aug 5, 2024

pros_icon “Customer.io consistently offers essential features for better customer communication, audience building, and performance reporting.” Harsha Rajpal - Aug 5, 2024

Cons

cons_icon “The initial setup can be complex, it requires dedicated time to understand it better.” Taujh Jsisj - Aug 5, 2024

cons_icon “The analytics and reporting section could use more details for each email sent. There's room for improvement in this area.” Sunita Khurana - Aug 5, 2024

cons_icon “Some timing features like campaign scheduling and email scheduling doesn’t work well.” Harsha Rajpal - Aug 5, 2024

taujh jsisj

Verified reviewer:

Founder, Finance

2-100 Employees

Software user since: 1-2 years

Reviewed on: Aug 5, 2024

4.1/5

“This product is ideal for Growing Businesses”

Customer.io allows us to send targeted, personalized emails, providing insightful analytics.

Pros : Customer.io has been a perfect solution in scaling our email marketing efforts with its segmentation and automation features. The customer support team is responsive and helpful.

Cons : The initial setup can be complex, it requires dedicated time to understand it better.

Reason to switch : We switched to Customer.io for its scalability, advanced features and customer service.

Features

4.5/5

Value for Money

4/5

Customer Support

4/5

Ease of Use

4/5

nishikant bawankule

Verified reviewer:

Manager, E-commerce

2-100 Employees

Software user since: 1-2 years

Reviewed on: Aug 5, 2024

4.2/5

“Great for Personalized Communication”

Customer.io streamlines email marketing.

Pros : Customer.io has improved our ability to personalize communication through advanced segmentation and automated workflows.

Cons : Learning all the features is a bit difficult at first.

Switched from : Klaviyo

Reason to switch : Needed more user-friendly software which is easy to understand.

Features

4/5

Value for Money

4.5/5

Customer Support

4.5/5

Ease of Use

4/5

Sunita khurana

Verified reviewer:

User, Finance

Individual

Software user since: 1-2 years

Reviewed on: Aug 5, 2024

4/5

“Customer.io is one of the best tools Out There”

Customer.io is reliable for efficient marketing email campaigns.

Pros : I really like how Customer.io allows us to create user segments, which are important for targeted email campaigns and analytics. Further, the email campaign creation and implementation process is easy and straightforward.

Cons : The analytics and reporting section could use more details for each email sent. There's room for improvement in this area.

Switched from : Mailchimp Marketing Platform

Reason to switch : Customer.io offers a robust set of features like custom events, connected forms, dashboard, and more.

Features

4/5

Value for Money

3.5/5

Customer Support

4/5

Ease of Use

4.5/5

See all Customer.io reviews