CleverTap

What is CleverTap?

A specialized customer engagement and marketing automation software that helps brands create strong customer-user experiences and helps them retain their most important clients. CleverTap allows businesses to create strong bonds with customers and assist them throughout their lifecycle. With an easy-to-use user interface, CleverTap has helped several organizations streamline and automate their workflow.

Apart from that, this platform is stacked with eleven types of messaging channels, and features like data collection, in-depth reports on customer insights, omnichannel marketing, etc. allow the user to work with utmost efficiency.

Why Choose CleverTap?

CleverTap is a great marketing automation software for a number of reasons. Some of them are listed below:

• Advance AI Capability: Offers its own generative AI that helps marketers determine the best real-time engagement tactics. It helps provide better lead generation and lead scoring.
• Highly Customized Campaigns: Features like push alerts, triggered messaging, and planned offers help create personalized, targeted marketing programs. These help marketers create personalized campaigns.
• High-end Segmentation: Helps with easy selection of the right message to forward to the right customer.
• Easy Dashboard Creation: This allows you to create visually appealing reports and dashboards with ease. Simply enter the data, choose the template, and choose the chart of your liking. Lastly, make other changes if required, and you get your desired dashboard.
• Automated Workflow Optimization: Businesses make use of CleverTap's automated process optimization to maximize efficiency and provide smooth, customized experiences for their clients.

Additional Features of CleverTap

There are various additional functionalities of CleverTap, that make it special. Some of them are as follows:

• Customer Data and Analytics: Offers automated segmentation, powerful analytics, and useful insight to leverage big data and enable customized consumer interaction.
• Experimentation & Optimization: Provides multiple optimization techniques like Email Optimization, Website optimization, Performance Monitoring, and Optimization to boost customer engagement.
• Personalization: Allows you to segregate your customers based on their demographic, and real-time interactions and then recommend the user with the best-personalized solution.
• Campaign Orchestration: This enables you to automate your customer’s interactions using a variety of customizable channels as per their interest and preference.
• RenderMax: A CleverTap technology that helps in increasing the possibility that an alert would pop up on every possible device. Customer retention, enhanced customer engagement, and higher conversion rates are some of the features that tag along with RenderMax.

Who are the Potential Users of CleverTap?

CleverTap is developed for businesses of various sizes and domains, ranging from startups to large companies. Here is the list of industries that use CleverTap:

• Gaming: Game-developing industries use CleverTap as they research people’s interests and then market their products as per their preferences. Using CleverTap integration, companies can also provide in-game pop-ups and reward notifications.
• B2B industries: CleverTap is used by various B2B companies under which the marketers are helped in retaining the customers, lead nurturing, and customer engagement.
• Lifestyle Applications: Software that provides health and fitness services makes use of CleverTap as they need to send reminders and pop-ups to their customers and keep them engaged and up to date.
• Telecommunication industries: Telecommunication industries use CleverTap, as it aims to increase the number of clients as much as possible. The more, the merrier. They actively seek customer engagement by luring them with personalized offers.
• Finance industries: Financial service providers like banks provide their customers with features like transactional emailing, data segmentations, and data management.

Key Takeaways of CleverTap

Let’s rewind and grab some key takeaways from CleverTap.

• CleverTap helps businesses provide data collection, segmentation, predictive analytics, and campaign optimization as their functionalities. This helps the organization grow and generate more revenue.
• With the help of CleverTap, companies can customize interactions and personalize the messages in accordance with the customer’s lifecycle and assist them if needed.
• CleverTap is very smart in engaging its customers. It is equipped with various games that allow marketers to create and manage customer’s needs and work on them accordingly.
• It has helped customers calculate the most accurate ROI value and suggest cost-saving techniques.

CleverTap Pricing

Users can avail CleverTap by choosing either of the three services that it provides. The Essential pack is the starter pack that costs ₹6,000/month. It provides all the basic functionalities that are just enough for a user to perform most of the marketing tasks with ease and get familiar with the platform.

The other two packages, i.e., Advance and Cutting Edge are both customizable packages, wherein the user holds the power to decide which feature must be included and which shall be excluded. To know about the pricing of these two subscriptions, users must set up a meeting with the CleverTap’s sales team.