ActiveCampaign

What is ActiveCampaign?

A fully automated marketing automation software that assists businesses in suggesting, personalizing, and improving a campaign. Numerous features of ActiveCampaign assist in cultivating meaningful customer experience by building responsive campaigns and banners.

ActiveCampaign's user-friendly design has aided several firms in increasing sales engagement and automation. Aside from that, this platform's abundance of functionalities, including customer relationship management, marketing automation, sales automation, and email marketing, enable effective workflow.

Why Choose ActiveCampaign?

For several reasons, ActiveCampaign is an excellent marketing automation tool. Following is a list of a few of them:

• Progressive AI Capability: Provides its own generative AI to assist marketers in identifying the most effective real-time engagement strategies. Equipped with advanced AI features like Customer Journey Builder, Generative AI, and Predictive Demographic, ActiveCampaign has maintained its reputation well enough in the market.
• Generate and Nurture leads effortlessly: Enhance customer engagement by providing them with personalized ads, SMS, and emails as per their preference.
• Superior Segmentation: Loosen up the hectic task of customer separation using ActiveCampaign Segmentation. Send appropriate messages to the appropriate client and increase their level of satisfaction.
• Advance Integration: ActiveCampaign integrates with 950+ applications and feels the freedom to connect with those apps only that are most suitable for your organization.

Additional Features of ActiveCampaign

There are several functionalities of ActiveCampaign, that make it stand out in the crowd. Some of them are listed below:

• Smart Content Creation: Using ActiveCampaing you can create your own highly personalized emails, landing pages, and forms thereby increasing customer engagement and trust in your product.
• Dynamic Content: Allows you to enhance the click rate, click-throughs, and total conversions. To customize content according to user preferences, use information, tags, and groups from your segments.
• Audience Management: Segregate your audience accurately with the help of audience management. Treat every single audience as your only lead and make highly personalized messages and campaigns via 1:1 Emailing.
• Advance Reporting: Don’t restrain yourself with simple reports and CSV files. Do more with ActiveCampaign which allows advance analytics and reporting. Features like contact reporting, automated reporting, and store performance analysis allow you to do more than just simple reporting.
• Add-on CRM: Get real-time data with the help of additional CRM functionalities such as, lead scoring, sales engagement automation, e-commerce automation, and much more.

Who are the Potential Users of ActiveCampaign?

ActiveCampaign is used by a variety of organizations, here is the list of industries that use ActiveCampaign:

• Healthcare Centers: Using ActiveCampaign’s intelligent marketing automation, healthcare centers keep organized data of all your patients.
• Educational Institutes: ActiveCampaign assists educational institutions in improving their customer engagement with their clients, improving the workflow of their staff, and creating attractive campaigns.
• Non-profit Organization: It helps non-profit organizations with easy lead capturing, and automates the process of securing donations, raising awareness, and managing contacts.
• Retail Business: It assists marketers in automating their traditional marketing methods and enhancing their online footprint. Using ActiveCampaign industries can enhance workflow and generate more revenue.
• Consulting Services: They make use of ActiveCampaign and build efficient campaigns for their customers. It also helps them in running campaigns, and keeping the user updated with any possible alteration.

Key Takeaways of ActiveCampaign

Let’s go back and grab some of the essential pointers of ActiveCampaign.

• ActiveCampaign is an all-in-one platform that allows everything from email marketing to creating responsive landing pages, to providing advanced CRM functionalities.
• Contact management and contact segregation is really easy with ActiveCampaign.
• It helps in grouping the contacts as per their demographic, ensuring clients receive relevant updates and necessary information about their new leads.
• ActiveCampaign allows lead scoring that helps sales and marketing teams rank potential customers based on their likelihood of becoming customers.

ActiveCampaign Pricing Plans

ActiveCampaign pricing plans are divided into four subcategories.

1. The Starter pack costs $15/month and is equipped with enough functionalities for a user to get comfortable with the software.
2. Activecampaign Plus plan that sums up to $49/month and provides automation and other customer insights.
3. Their Pro plan costs $79/month, using which gets everything from the Plus plan along with Omnichannel marketing.
4. The last is the Enterprise pack, wherein you can unlock every possible feature of ActiveCampaign costs $145/month.