Act-On Software Pricing, Features & Reviews
Act-On’s marketing automation tool gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease.
Product Features
- Build your marketing ecosystem - True to their name, automated programs let you automate key processes and tasks that are critical to campaign success, yet are labor-intensive when managed by hand. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine.
- Smart, simple workflows and logic - Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign.
- Cultivate hot opportunities with lead nurturing - Set up email nurture campaigns that deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more. Lead nurturing keeps your brand top-of-mind with prospective customers via interval-based email messages that offer targeted content meant to educate and engage prospective customers as they move through their buying journey.
- Lead management - All leads are not created equal. Act-On automated programs and list maintenance programs help you clean, score, sort, and distribute leads based on their quality and behavior.
About the Company
Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes.