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play 5-min DEMO: Act-On Advanced Analytics with AI
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Act-On

Brand : Act-On

Starting at $ 900

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Act-On’s marketing automation tool gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease. Product Features Build your marketing ecosystem - True to their name...Read more

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Act-On Software Pricing, Features & Reviews

Act-On’s marketing automation tool gives you the tools you need to get the right messages, to the right people, at the right time. Create meaningful relationships with your audiences, and measure your marketing success with ease.

Product Features

  • Build your marketing ecosystem - True to their name, automated programs let you automate key processes and tasks that are critical to campaign success, yet are labor-intensive when managed by hand. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine.
  • Smart, simple workflows and logic - Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign.
  • Cultivate hot opportunities with lead nurturing - Set up email nurture campaigns that deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more. Lead nurturing keeps your brand top-of-mind with prospective customers via interval-based email messages that offer targeted content meant to educate and engage prospective customers as they move through their buying journey.
  • Lead management - All leads are not created equal. Act-On automated programs and list maintenance programs help you clean, score, sort, and distribute leads based on their quality and behavior.


About the Company
Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes.

Act-On Pricing & Plans

Professional-[Annual Contract]
  • Automated engagement programs
  • Track website and landing page visitors
  • Score visitors, prospects and customers
  • Create contact lists
  • Target emails and messaging
  • Deliver landing pages and forms
  • Pre-built templates
  • Open API, Zapier and Cazoomi
  • Analytics and reporting dashboards
  • CRM Integration-Add on
    • Licenses
    • Monthly
Starting at $ 900

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Act-On Features

Core Functionalities

  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities

Email Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Email Optimization Segments your email in an optimal manner
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

Lead Management

  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers

WhatsApp Marketing

  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Dashboards Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers

Act-On Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Integration:
  • Training:
  • Language:
  • AI Features:
  • Ubuntu Windows MacOS Linux
  • Desktop
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises
  • Email, Communities
  • API Integration
  • Webinars, Documentation, Videos
  • English
  • AI Integrated

Act-On Reviews and Ratings

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Act-On Company Details

Brand Name Act-On
Information Act-On Software is a cloud-based integrated marketing platform designed for midsize businesses.
Founded Year 2008
Director/Founders Raghu Raghavan, Rob Salzman
Company Size 101-500 Employees

Act-On FAQ

A Act-On Marketing Automation Marketing Automation Software is compatible with Windows operating systems.
A Act-On Marketing Automation Marketing Automation Software app is not available.
A Act-On Marketing Automation Marketing Automation Software supports Web-Based.
A Act-On Marketing Automation Marketing Automation Software is typically used in All Industries.
A Act-On Marketing Automation Marketing Automation Software demo is available for free with Techjockey.com
A Act-On Marketing Automation Marketing Automation Software offers a free trial. However, the premium plan with advanced features available at Techjockey .
A For Act-On Marketing Automation Marketing Automation Software installation, insert the given CD/USB flash storage in your system and open the Setup Wizard to get started.
A Act-On Marketing Automation Marketing Automation Software helps with Lead Management,Campaign Management,Email Marketing and Email & CRM Integration. It's a complete solution for Analytics.

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