Search engine optimization (SEO) is a prerequisite for any successful online presence. Effective SEO strategies are crucial for businesses and marketers who want to boost organic traffic and achieve top search engine rankings. Screaming Frog and Semrush are two of these well-known SEO tools that assist companies with website research and enable them to optimize their website traffic initiatives.
We'll go into detail about these two tools' features, benefits, and key differences.
Screaming Frog vs Semrush: An Overview
Semrush is a well-known SEO tool that helps optimize your website for better visibility and search engine ranks. It provides you with thorough details about how well your website is performing on different search engines and suggestions on how to make it better. Additionally, it helps you to track clicks as well as conversions from campaigns on Google AdWords. Apart from that, it offers tools for tracking competitors' SEOs and monitoring their websites.
Screaming Frog assists businesses in analyzing the Technical SEO information on their website. It offers information on its backlinking, interlinking, webpage audit, orphan pages, etc. Apart from that, it is a seamless platform for reporting and monitoring your website’s performance and success. This in return allows you to enhance the quality of your website's content from time to time.
Screaming Frog and Semrush: Pros & Cons
- In contrast to Semrush, which requires a monthly membership, Screaming Frog is a one-time purchase. Screaming Frog and other Screaming Frog alternatives might be a better choice if you're on a low budget.
- Semrush has lesser technical SEO features than Screaming Frog. Semrush or any other Semrush alternatives can be a better option for you if you are not confident with the technical facets of SEO.
- Semrush is a wonderful option if you require software that can assist you with a variety of SEO tasks. On the other hand, Screaming Frog is a good option if you only need a solution to assist you with technical SEO.
Screaming Frog vs Semrush: In Terms of Features
Screaming Frog and Semrush differ from each other in terms of features like reporting, crawl depth, keyword research, log-file analysis, PPC management, and more.
- Reporting: While Semrush offers summary reports on SEO-related tasks, Screaming Frog offers in-depth reports on technical SEO concerns. Reports in Semrush are more interactive, while those in Screaming Frog are highly customizable. Screaming Frog also showcases a complete map of redirected chains for different URLs.
- Keyword Research: In comparison to Screaming Frog, Semrush provides a complete keyword research tool. It enables users to locate high-volume, low-competition keywords.
- Crawl Depth: Screaming Frog allows its users to set the crawl depth or the number of pages the crawler will follow after landing on a specific website. It is helpful for large websites with complex content structures. Whereas this feature is missing in Semrush.
- Analytical Functionalities: Semrush offers advanced tools for backlink analysis, competitive analysis, on-page SEO analysis, site auditing, and more. However, these tools are not offered by Screaming Frog.
- SEO Spider API: Screaming Frog offers an API that allows users to automate tasks and integrate the tool with other applications.
- Marketing Tools: Semrush offers its users tools for content marketing and social media marketing. On the other hand, Screaming Frog lacks these tools.
- Log File Analysis: With the help of a log file analytical tool, Screaming Frog can analyze log files to troubleshoot technical SEO issues. On the contrary, this is not present in Semrush.
- PPC Management: Semrush helps users to create and manage PPC campaigns. This further provides data on campaign performance, keyword bidding, ad copy optimization, and more.
- Orphaned Pages: Screaming Frog helps identify some of the orphaned pages when connected to Google Search Console or Google Analytics.
- Crawling Staging Sites: This feature in Screaming Frog enables SEOs to easily crawl development servers and staging sites. With this feature, one can test all the websites that are new and under construction.
Comparison of Screaming Frog vs Semrush in Terms of Pricing
One of the things that makes Semrush so popular is the pricing model. Pro plan starts at $119.95, Guru at $229.95, and Business at $449.95 are the three available options. Unlimited searches, priority support, and access to Semrush Labs tools are included in every package. The price of Screaming Frog is significantly lower than that of Semrush. The paid edition costs $149 a year. Also, there is a free trial available.
Screaming Frog vs Semrush: Customization
Screaming Frog is highly customizable. Users can create custom reports, export data in a variety of formats, and automate tasks. Semrush is also customizable but to a lesser extent than Screaming Frog. Users can create custom reports and export data in a variety of formats.
Screaming Frog vs Semrush: Customer Service
Screaming Frog offers its customer service via email support only. On the other hand, Semrush includes live chat, email support, and phone to provide customer support. Therefore, it is evident that the customer service offered by Semrush is more comprehensive than Screaming Frog.
Which Is Better, Screaming Frog or Semrush?
Both Screaming Frog and Semrush are top-notch SEO tools. However, Semrush is a generic SEO solution with a variety of use cases, whereas Screaming Frog is a specialized solution for website audits. Screaming Frog is an ideal option if you need to carry out a comprehensive site audit to find and resolve technical SEO issues. Semrush is a great SEO tool if you want one that can handle a variety of tasks while excelling at competitive analysis, rank tracking, and keyword research.