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Pardot VS CleverTap

Let’s have a side-by-side comparison of Pardot vs CleverTap to find out which one is better. This software comparison between Pardot and CleverTap is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Pardot or CleverTap fits your business.

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  • img 11 Ratings & 11 Reviews
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Pricing

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Price Plans

$ 1250

Growth-[Billed annually]

$ 2750

Plus-[Billed annually]

$ 4400

Advanced-[Billed annually]

+ 1 more plans img

₹ 6000

Essentials

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  • Techjockey Verified
  • Free Trial
  • Lifetime Plan
  • img
  • img Free Trial
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  • img
  • img Free Trial
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

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Ratings

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Overall ratings

Not Available

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3.6

11 Ratings & 11 Reviews

78% Likelihood to Recommend

Pros & Cons

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Pros

Not Available

Currently no pros are available. Please check back later

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CleverTap stands out in personalization and segmentation. Further, the platform ...Read more - Dipak Kapadi Aug 13, 2024

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One of the things I love most about CleverTap is its advanced segmentation capab...Read more - Biru Aug 13, 2024

Cons

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Currently no cons are available. Please check back later

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The extensive segmentation options can sometimes bit disturbing and setting up c...Read more - Dipak Kapadi Aug 13, 2024

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The only downside I’ve encountered is that the platform sometimes takes a whil...Read more - Biru Aug 13, 2024

Reviews

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Verified customer reviews

Not Available

Currently no reviews are available. Please check back later

Enhances User Experience with CleverTap’s the best

Dipak Kapadi Aug 13, 2024

CleverTap’s Advanced Segmentation Helps Me Target the Right Audience Every Time

Biru Aug 13, 2024

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgEnglish

Question and Answers

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Product related question and answers

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How to setup Web push notifications in CleverTap? img

To set up web push notifications in CleverTap, follow the steps given below: ... Read more

How to setup mobile push notifications in CleverTap? img

To set up mobile push notifications in CleverTap, follow the steps given below: ... Read more

How to create a content flow in Clevertap? img

To create a content flow in CleverTap, follow the steps given below: Open ... Read more

Alternatives

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Top Alternative Products

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Dotdigital


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Cronberry

Cronberry


ActiveCampaign

ActiveCampaign


Freshmarketer

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Dotdigital

Dotdigital


See all CleverTap alternatives img

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Similar Comparison

Pardot vs CleverTap Comparison FAQs

Software questions,
answered

While Pardot offers customized features, CleverTap has diverse modules. Select between Pardot or CleverTap as per your business needs.

Both these products offer similar features but with a different approach. While Pardot emphasizes on user experiences, CleverTap focuses on functionalities.

It all depends on the functionalities that you prefer. While Pardot offers add-ons along with essential features, CleverTap emphasizes on customization.

No, the difference between Pardot and CleverTap lies in terms of features and functionalities. While Pardot can be customized as per the user’s needs, CleverTap addresses the diverse audience.

It depends upon your business requirement. Both Pardot and CleverTap provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Pardot is customizable, Pardot offers comprehensive modules.

A Quick Comparison Between Pardot vs CleverTap

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Pardot vs CleverTap In terms of Features
  • Comparison Between Pardot and CleverTap In terms of Deployment Type
  • Pardot or CleverTap: Which Is Ideal for Your Industry
  • Which Is Better? - Pardot or CleverTap

Comparison of Pardot vs CleverTap In terms of Features

Pardot includes features like Subject Line Helper, Lead Nurturing, Social Media Automation and Segmentation. CleverTap is known for functionalities like Progressive Profiling, Content Marketing Automation, Channel Optimization and Cart Recovery Automation. When you compare Pardot vs CleverTap, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Pardot and CleverTap In terms of Deployment Type

While Pardot supports Web Based deployment; CleverTap is suitable for Web Based deployment. While selecting between Pardot and CleverTap, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Pardot or CleverTap: Which Is Ideal for Your Industry

Pardot is ideal for industries like All Industries. For All Industries, CleverTap is a better choice. If you are confused between Pardot or CleverTap, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Pardot or CleverTap

Pardot and CleverTap can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Pardot and CleverTap during demo to decide which one is best for your business.

Author: Varun Kalra

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