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Mautic VS Freshmarketer

Let’s have a side-by-side comparison of Mautic vs Freshmarketer to find out which one is better. This software comparison between Mautic and Freshmarketer is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Mautic or Freshmarketer fits your business.

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  • img 1 Ratings & 1 Reviews
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Pricing

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Price Plans

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₹ 1499

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Offers

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Available offers & discounts

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Ratings

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Overall ratings

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4.5

1 Ratings & 1 Reviews

90% Likelihood to Recommend

Pros & Cons

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Pros

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optimizing the performance of a website as well as nurturing customer relations - Vasudev Kalra Feb 01, 2021

Reviews

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Verified customer reviews

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Very helpful in nurturing customer relations

Vasudev Kalra Feb 01, 2021

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgEnglish
  • imgfrançais
  • imgDeutsche
  • imgEspañol

Alternatives

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Top Alternative Products

Cronberry

Cronberry


ActiveCampaign

ActiveCampaign


Dotdigital

Dotdigital


Adobe Marketo Engage

Adobe Marketo Engage


See all Mautic alternatives img
Cronberry

Cronberry


ActiveCampaign

ActiveCampaign


Dotdigital

Dotdigital


Adobe Marketo Engage

Adobe Marketo Engage


See all Freshmarketer alternatives img

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Similar Comparison

Mautic vs Freshmarketer Comparison FAQs

Software questions,
answered

While Mautic offers customized features, Freshmarketer has diverse modules. Select between Mautic or Freshmarketer as per your business needs.

Both these products offer similar features but with a different approach. While Mautic emphasizes on user experiences, Freshmarketer focuses on functionalities.

It all depends on the functionalities that you prefer. While Mautic offers add-ons along with essential features, Freshmarketer emphasizes on customization.

No, the difference between Mautic and Freshmarketer lies in terms of features and functionalities. While Mautic can be customized as per the user’s needs, Freshmarketer addresses the diverse audience.

It depends upon your business requirement. Both Mautic and Freshmarketer provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Mautic is customizable, Mautic offers comprehensive modules.

A Quick Comparison Between Mautic vs Freshmarketer

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Mautic vs Freshmarketer In terms of Features
  • Comparison Between Mautic and Freshmarketer In terms of Deployment Type
  • Mautic or Freshmarketer: Which Is Ideal for Your Industry
  • Which Is Better? - Mautic or Freshmarketer

Comparison of Mautic vs Freshmarketer In terms of Features

Mautic includes features like Webhooks, Channel Management, Social Media Automation and Progressive Profiling. Freshmarketer is known for functionalities like Social Media Automation, Frequency, Document Conversation and Dedicated IPs. When you compare Mautic vs Freshmarketer, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Mautic and Freshmarketer In terms of Deployment Type

While Mautic supports Web Based and On Premises deployment; Freshmarketer is suitable for Web Based deployment. While selecting between Mautic and Freshmarketer, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Mautic or Freshmarketer: Which Is Ideal for Your Industry

Mautic is ideal for industries like All Industries. For All Industries, Freshmarketer is a better choice. If you are confused between Mautic or Freshmarketer, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Mautic or Freshmarketer

Mautic and Freshmarketer can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Mautic and Freshmarketer during demo to decide which one is best for your business.

Author: Varun Kalra

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