Mailchimp VS Mailerlite

Email marketing is an invincible part of a marketing campaign that you can’t afford to lose. With the right email marketing tool, you can easily find, and nurture leads to make them a paid customer. If you are in search of the best email marketing software, then MailerLite and Mailchimp are two great choices that have to be on your list. Both platforms are widely used and well known among marketers. But which one is best for you? To help you get rid of this confusion, we have outlined a comparison between MailerLite and Mailchimp across various aspects. This will help you determine which email marketing software will be best for your specific requirements.

MailerLite vs. Mailchimp: Overview

MailerLite and Mailchimp are two renowned email marketing tools designed to help businesses create, send, and track email campaigns effectively.

MailerLite is a handy email marketing tool that helps marketers to create professional emails, pop ups, workflows, and websites. Its focus on simplicity without compromising essential features makes it an attractive option for beginners.

Mailchimp, on the other hand, offers a comprehensive set of features suitable for businesses of all sizes. With advanced automation tools, extensive integrations, and robust analytics, Mailchimp is a favorite tool for both individuals and enterprises alike.

MailerLite vs. Mailchimp: Pros and Cons

• Since Mailchimp is a more comprehensive marketing platform, it offers more features than MailerLite.
• When it comes to deliverability, MailerLite offers a better mail delivery rate compared to Mailchimp.
• Generally, MailerLite is cheaper than Mailchimp, especially for lower subscriber counts. This can be a significant advantage for those starting out or with limited budgets.
• Mailchimp provides a wider variety of pre-designed templates and more customization options for emails and signup forms compared to MailerLite.
• MailerLite does not provide a multivariate testing feature, whereas Mailchimp does. This feature helps users test multiple variables simultaneously within the email campaigns for a more comprehensive analysis.

MailerLite vs. Mailchimp: In Terms of Features

Both MailerLite and Mailchimp differ from each other when it comes to managing lists, analytics, template selections, integrations and more. Here is a comparison of MailerLite vs Mailchimp in terms of features:

• List management: MailerLite and a few other MailerLite alternatives make it easy to segment your email list based on interests and create targeted campaigns. Users can also tag their contacts according to their interests. Moreover, the automation feature can lower workloads by segmenting customers based on their interests. Mailchimp’s lists, on the other hand, are more siloed and it cannot be easily combined. As such, segmenting users may require more effort and time compared to MailerLite.
• Templates: MailerLite provides a broad selection of responsive email templates but might be considered less visually sophisticated than Mailchimp. Mailchimp offers a wider variety of modern and customizable email templates. Includes a drag-and-drop builder with more design flexibility. Moreover, Mailchimp offers an AI-powered tool that can help you create email templates and other creative assets for marketing campaigns.
• Reporting and Analytics: MailerLite provides clear and easy-to-understand email campaign reports. Analytics are well-presented but with limited options for customization. Mailchimp, on the other hand, offers more robust analytics with features like social media tracking and custom reports. It provides deeper insights into campaign performance for power users. Moreover, with integration with Google Analytics, users can further enhance its capabilities and track conversions.
• Integration: MailerLite can integrate with popular tools for marketing automation, landing page creation, and analytics. It offers over 100 app integrations for essential marketing tasks. However, Mailchimp offers a wider range of integrations as it offers over 300 app integrations with various CRMs, e-commerce platforms, payment processors, and productivity tools.
• Spam and Design Testing: Both MailerLite and Mailchimp allow you to preview your emails on mobile and desktop versions to ensure proper rendering across devices. Mailchimp provides a more advanced "Inbox Preview" feature that allows testing your email across various email clients like Gmail, Outlook, and Yahoo Mail. Whereas MailerLite does not offer Inbox Preview testing across various email clients unlike Mailchimp.
• Signup Forms: Both MailerLite and Mailchimp allow you to create signup forms to collect email addresses for your list. Mailchimp and other Mailchimp alternatives offer a larger selection of pre-designed templates and more customization options for a professional look. It also offers features like conditional logic to display or hide form fields based on user input, and multi-step forms for more complex signup processes. On the other hand, MailerLite offers a drag-and-drop form builder that's easy to use, even for beginners. But it has a smaller range of design templates and customization options compared to Mailchimp.

MailerLite vs. Mailchimp: Testing capabilities

MailerLite provides a user-friendly interface for setting up A/B tests, even for beginners. You can test subject lines, preheader text, and content within emails. But it only allows testing for subject lines, preheader text, and email content. It doesn't offer features like send time optimization or multivariate testing for more complex scenarios. Mailchimp takes the lead in terms of testing features as it provides a wider range of testing options beyond subject lines and content. You can test send times, "from" names, and even different landing pages within your email campaigns. Mailchimp takes the lead with its wider range of testing options, including send time optimization and multivariate testing.

MailerLite vs. Mailchimp: Automation

Both MailerLite and Mailchimp offer email automation features that can handle repeated tasks and free up a lot of users' time. MailerLite focuses more on essential automation features like behavioral triggers (opens, clicks), date/time delays, and even allows to send triggered emails. It is ideal for automated welcome emails, abandoned cart sequences, and birthday/anniversary campaigns. On the surface, Mailchimp offers powerful automation capabilities with multi-step sequences, complex branching logic, and conditional splits for highly targeted campaigns. It provides a larger variety of triggers based on subscriber behavior, website activity, and even specific campaign performance. However, there is one thing to notice is that Mailchimp doesn’t offer any automation feature on the free plan, requiring a paid subscription, whereas MailerLite offers some automation feature on their free version as well.

MailerLite vs. Mailchimp: User Interface

MailerLite is known for its user-friendly interface and simple drag-and-drop email builder. Great for beginners with little technical experience. MailerLite's interface is intuitive and easy to navigate, with drag-and-drop editors for creating email campaigns. On the surface, Mailchimp can be a bit more complex than MailerLite, but still relatively user-friendly. Offers a wider range of design features that might require a steeper learning curve.

MailerLite vs. Mailchimp: Pricing

Both MailerLite and Mailchimp offer free and paid plans. MailerLite’s free plan offers 12,000 monthly emails and its plans start at $10 per month which allows you to manage 500 contacts and offers unlimited mail credits. Moreover, Mailchimp's free plan allows users to send 1,000 mail a month and its paid plan starts at $4 per month and it is billed annually.

MailerLite vs. Mailchimp: Customer Support

Both MailerLite and Mailchimp provide customer support via email and live chat. However, Mailchimp offers phone support for users on higher-tier plans, while MailerLite relies primarily on email and live chat for support queries.

Which is Better, MailerLite or Mailchimp?

Both MailerLIte and Malchimp offer reliable email marketing services with a range of features aimed at enhancing users' marketing efforts.

MailerLite is an excellent choice for beginners or those on a tight budget who value ease of use and affordability. Mailchimp might be a better fit for those who need advanced automation, in-depth analytics, and a wider range of design features.

The choice between MailerLite and Mailchimp depends on individual preferences, such features required, customer support and pricing considerations.