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Mailchimp Marketing Platform VS Mautic

Let’s have a side-by-side comparison of Mailchimp Marketing Platform vs Mautic to find out which one is better. This software comparison between Mailchimp Marketing Platform and Mautic is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Mailchimp Marketing Platform or Mautic fits your business.

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  • img 10 Ratings & 10 Reviews
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Pricing

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Price Plans

₹ 770

Essentials

₹ 1150

Standard

₹ 23000

Premium

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  • Lifetime Plan
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

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Ratings

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Overall ratings

4.2

10 Ratings & 10 Reviews

84% Likelihood to Recommend

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Pros & Cons

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Pros

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Mailchimp has been a good asset for running my email campaigns. It’s easy to i...Read more - Rahul Arya Aug 06, 2024

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I particularly appreciate the data-cleaning feature and how Mailchimp helps me k...Read more - Nishant Aug 05, 2024

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Cons

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A recurring issue is that some of my emails tend to end up in the spam or promot...Read more - Rahul Arya Aug 06, 2024

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The biggest downside is the user interface. It feels outdated. - Nishant Aug 05, 2024

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Reviews

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Verified customer reviews

Mailchimp: Great for Email Campaigns, but Some Emails Get Lost in Spam

Rahul Arya Aug 06, 2024

Mailchimp: Great for Managing Campaigns, but UX/UI Could Be Better

Nishant Aug 05, 2024

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Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgfrançais
  • imgDeutsche
  • imgItaliano
  • imgEspañol
  • imgEnglish

Question and Answers

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Product related question and answers

How can a user find their API key in Mailchimp? img

In order to find the API key in Mailchimp, follow the steps given below: O... Read more

How does Mailchimp help in optimizing an email campaign? img

Mailchimp helps in optimizing an email campaign in the following ways: Pro... Read more

How to track clicks using Mailchimp? img

To track clicks using Mailchimp, follow the steps given below: Open your M... Read more

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Alternatives

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Top Alternative Products

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Dotdigital


See all Mailchimp Marketing Platform alternatives img
Cronberry

Cronberry


ActiveCampaign

ActiveCampaign


Freshmarketer

Freshmarketer


Dotdigital

Dotdigital


See all Mautic alternatives img

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Similar Comparison

Mailchimp Marketing Platform vs Mautic Comparison FAQs

Software questions,
answered

While Mailchimp Marketing Platform offers customized features, Mautic has diverse modules. Select between Mailchimp Marketing Platform or Mautic as per your business needs.

Both these products offer similar features but with a different approach. While Mailchimp Marketing Platform emphasizes on user experiences, Mautic focuses on functionalities.

It all depends on the functionalities that you prefer. While Mailchimp Marketing Platform offers add-ons along with essential features, Mautic emphasizes on customization.

No, the difference between Mailchimp Marketing Platform and Mautic lies in terms of features and functionalities. While Mailchimp Marketing Platform can be customized as per the user’s needs, Mautic addresses the diverse audience.

It depends upon your business requirement. Both Mailchimp Marketing Platform and Mautic provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Mailchimp Marketing Platform is customizable, Mailchimp Marketing Platform offers comprehensive modules.

A Quick Comparison Between Mailchimp Marketing Platform vs Mautic

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Mailchimp Marketing Platform vs Mautic In terms of Features
  • Comparison Between Mailchimp Marketing Platform and Mautic In terms of Deployment Type
  • Mailchimp Marketing Platform or Mautic: Which Is Ideal for Your Industry
  • Which Is Better? - Mailchimp Marketing Platform or Mautic

Comparison of Mailchimp Marketing Platform vs Mautic In terms of Features

Mailchimp Marketing Platform includes features like Data Driven Optimization, Multivariate Testing, Behavioral Targeting and Behaviour Management. Mautic is known for functionalities like Webhooks, Channel Management, Social Media Automation and Progressive Profiling. When you compare Mailchimp Marketing Platform vs Mautic, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Mailchimp Marketing Platform and Mautic In terms of Deployment Type

While Mailchimp Marketing Platform supports Web Based and On Premises deployment; Mautic is suitable for Web Based and On Premises deployment. While selecting between Mailchimp Marketing Platform and Mautic, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Mailchimp Marketing Platform or Mautic: Which Is Ideal for Your Industry

Mailchimp Marketing Platform is ideal for industries like All Industries. For All Industries, Mautic is a better choice. If you are confused between Mailchimp Marketing Platform or Mautic, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Mailchimp Marketing Platform or Mautic

Mailchimp Marketing Platform and Mautic can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Mailchimp Marketing Platform and Mautic during demo to decide which one is best for your business.

Author: Varun Kalra

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