Mailchimp Marketing Platform VS Adobe Marketo Engage

Let’s have a side-by-side comparison of Mailchimp Marketing Platform vs Adobe Marketo Engage to find out which one is better. This software comparison between Mailchimp Marketing Platform and Adobe Marketo Engage is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Mailchimp Marketing Platform or Adobe Marketo Engage fits your business.

Comparison

Pricing

Price Plans

₹ 770

Essentials

₹ 1150

Standard

₹ 23000

Premium

View Details

Price on Request

Get customise plan according to your business requirement

Get Price

Techjockey Verified
Free Trial
Lifetime Plan

Free Trial

Ratings

Overall ratings

4.2

10 Ratings & 10 Reviews

Features 4.1

Value for Money 4.1

Ease of Use 4.3

Customer Support 4.3

Likelihood to Recommend

See all Mailchimp Marketing Platform reviews

3.8

10 Ratings & 10 Reviews

Features 3.9

Value for Money 3.8

Ease of Use 4

Customer Support 3.8

Likelihood to Recommend

See all Adobe Marketo Engage reviews

Pros & Cons

Pros

Mailchimp has been a good asset for running my email campaigns. It’s easy to i...Read more - Rahul Arya Aug 06, 2024

I particularly appreciate the data-cleaning feature and how Mailchimp helps me k...Read more - Nishant Aug 05, 2024

Marketo Engage has been an irreplaceable tool for our marketing operations. It�...Read more - Harsha rajpal Aug 11, 2024

Adobe Marketo Engage has been a powerful asset for our marketing team. The abili...Read more - agriya leena Aug 06, 2024

Cons

A recurring issue is that some of my emails tend to end up in the spam or promot...Read more - Rahul Arya Aug 06, 2024

The biggest downside is the user interface. It feels outdated. - Nishant Aug 05, 2024

The cost can be a bit of a hurdle, especially for smaller businesses. It’s def...Read more - Harsha rajpal Aug 11, 2024

The platform is a bit difficult to understand when it first starts. It took me a...Read more - agriya leena Aug 06, 2024

Reviews

Verified customer reviews

Mailchimp: Great for Email Campaigns, but Some Emails Get Lost in Spam

Rahul Arya Aug 06, 2024

Mailchimp: Great for Managing Campaigns, but UX/UI Could Be Better

Nishant Aug 05, 2024

See all Mailchimp Marketing Platform reviews

Proven to be a Perfect for Scaling Marketing Operations

Harsha rajpal Aug 11, 2024

A Comprehensive Marketing Tool That Grows with You

agriya leena Aug 06, 2024

See all Adobe Marketo Engage reviews

Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Gallery

All Videos & Images

See all (4)

Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English
français
Deutsche
Italiano
Español

English

Question and Answers

Product related question and answers

How can a user find their API key in Mailchimp?

In order to find the API key in Mailchimp, follow the steps given below: O... Read more

How does Mailchimp help in optimizing an email campaign?

Mailchimp helps in optimizing an email campaign in the following ways: Pro... Read more

How to track clicks using Mailchimp?

To track clicks using Mailchimp, follow the steps given below: Open your M... Read more

See all Mailchimp Marketing Platform Questions & Answers

How can I integrate Salesforce Data Cloud with Marketo?

To integrate Salesforce Data Cloud with Marketo, follow the steps given below: ... Read more

How do I smoothly navigate the Marketo Engage login migration to Adobe Identity?

To smoothly navigate the Marketo Engage login migration to Adobe Identity, follo... Read more

Email address with & is not receiving an email from Marketo?

Marketo emails might not reach an email address with an ampersand (&), as mo... Read more

See all Adobe Marketo Engage Questions & Answers

Alternatives

Top Alternative Products

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Mailchimp Marketing Platform alternatives

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Adobe Marketo Engage alternatives

Mailchimp Marketing Platform vs Adobe Marketo Engage Comparison FAQs

Software questions,
answered

While Mailchimp Marketing Platform offers customized features, Adobe Marketo Engage has diverse modules. Select between Mailchimp Marketing Platform or Adobe Marketo Engage as per your business needs.

Both these products offer similar features but with a different approach. While Mailchimp Marketing Platform emphasizes on user experiences, Adobe Marketo Engage focuses on functionalities.

It all depends on the functionalities that you prefer. While Mailchimp Marketing Platform offers add-ons along with essential features, Adobe Marketo Engage emphasizes on customization.

No, the difference between Mailchimp Marketing Platform and Adobe Marketo Engage lies in terms of features and functionalities. While Mailchimp Marketing Platform can be customized as per the user’s needs, Adobe Marketo Engage addresses the diverse audience.

It depends upon your business requirement. Both Mailchimp Marketing Platform and Adobe Marketo Engage provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Mailchimp Marketing Platform is customizable, Mailchimp Marketing Platform offers comprehensive modules.

A Quick Comparison Between Mailchimp Marketing Platform vs Adobe Marketo Engage

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Mailchimp Marketing Platform vs Adobe Marketo Engage In terms of Features
Comparison Between Mailchimp Marketing Platform and Adobe Marketo Engage In terms of Deployment Type
Mailchimp Marketing Platform or Adobe Marketo Engage: Which Is Ideal for Your Industry
Which Is Better? - Mailchimp Marketing Platform or Adobe Marketo Engage

Comparison of Mailchimp Marketing Platform vs Adobe Marketo Engage In terms of Features

Mailchimp Marketing Platform includes features like Data Driven Optimization, Multivariate Testing, Behavioral Targeting and Behaviour Management. Adobe Marketo Engage is known for functionalities like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. When you compare Mailchimp Marketing Platform vs Adobe Marketo Engage, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Mailchimp Marketing Platform and Adobe Marketo Engage In terms of Deployment Type

While Mailchimp Marketing Platform supports Web Based and On Premises deployment; Adobe Marketo Engage is suitable for Web Based deployment. While selecting between Mailchimp Marketing Platform and Adobe Marketo Engage, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Mailchimp Marketing Platform or Adobe Marketo Engage: Which Is Ideal for Your Industry

Mailchimp Marketing Platform is ideal for industries like All Industries. For All Industries, Adobe Marketo Engage is a better choice. If you are confused between Mailchimp Marketing Platform or Adobe Marketo Engage, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Mailchimp Marketing Platform or Adobe Marketo Engage

Mailchimp Marketing Platform and Adobe Marketo Engage can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Mailchimp Marketing Platform and Adobe Marketo Engage during demo to decide which one is best for your business.

Author: Varun Kalra

Mailchimp Marketing Platform VS Adobe Marketo Engage

We provide the best software solution for your business needs

Mailchimp Marketing Platform vs Adobe Marketo Engage Comparison FAQs

Is Mailchimp Marketing Platform better than Adobe Marketo Engage?

Are Mailchimp Marketing Platform and Adobe Marketo Engage same?

Which is better Mailchimp Marketing Platform or Adobe Marketo Engage?

Is Mailchimp Marketing Platform the same as Adobe Marketo Engage?

Can Mailchimp Marketing Platform replace Adobe Marketo Engage?

What is the difference between Mailchimp Marketing Platform and Adobe Marketo Engage?

A Quick Comparison Between Mailchimp Marketing Platform vs Adobe Marketo Engage

Comparison of Mailchimp Marketing Platform vs Adobe Marketo Engage In terms of Features

Comparison Between Mailchimp Marketing Platform and Adobe Marketo Engage In terms of Deployment Type

Mailchimp Marketing Platform or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - Mailchimp Marketing Platform or Adobe Marketo Engage

Mailchimp Marketing Platform VS Adobe Marketo Engage

We provide the best software solution for your business needs

We've sent an OTP verification code to

Mailchimp Marketing Platform vs Adobe Marketo Engage Comparison FAQs

Is Mailchimp Marketing Platform better than Adobe Marketo Engage?

Are Mailchimp Marketing Platform and Adobe Marketo Engage same?

Which is better Mailchimp Marketing Platform or Adobe Marketo Engage?

Is Mailchimp Marketing Platform the same as Adobe Marketo Engage?

Can Mailchimp Marketing Platform replace Adobe Marketo Engage?

What is the difference between Mailchimp Marketing Platform and Adobe Marketo Engage?

A Quick Comparison Between Mailchimp Marketing Platform vs Adobe Marketo Engage

Comparison of Mailchimp Marketing Platform vs Adobe Marketo Engage In terms of Features

Comparison Between Mailchimp Marketing Platform and Adobe Marketo Engage In terms of Deployment Type

Mailchimp Marketing Platform or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - Mailchimp Marketing Platform or Adobe Marketo Engage

We've sent an OTP verification
code to