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Mailchimp Marketing Platform VS ActiveCampaign

Let’s have a side-by-side comparison of Mailchimp Marketing Platform vs ActiveCampaign to find out which one is better. This software comparison between Mailchimp Marketing Platform and ActiveCampaign is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Mailchimp Marketing Platform or ActiveCampaign fits your business.

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Starting at

₹ 655 /Month

Starting at

$ 15 /Monthly

  • industries All industries
  • industries All industries
  • chek Data Driven Optimization
  • chek Multivariate Testing
  • chek Behavioral Targeting
  • chek Behaviour Management
  • chek Predictive Analytics
  • chek Data Driven Optimization
  • chek Landing Page Optimization
  • chek Email Optimization
  • chek Content Marketing Automation
  • chek Generative AI
4.2(10)
str1 4.1
str1 4.3
str1 4.1
str1 4.3

Likelihood to Recommend

84%
4.4(10)
str1 4.4
str1 4.3
str1 4.3
str1 4.4

Likelihood to Recommend

84%

pros-list-icon Mailchimp has been a good asset for running my email campaigns. It’s easy to interface with, and the platform helps me keep my audience organized. Posted - Aug 06, 2024

cons_icon A recurring issue is that some of my emails tend to end up in the spam or promotions folder, which is annoying. Posted - Aug 06, 2024

pros-list-icon ActiveCampaign has become an important part of our marketing efforts. It allows me to manage email and text automations, which was previously a task that required a lot of manual effort. Posted - Jul 23, 2024

cons_icon The pricing is a concern for me. Posted - Jul 23, 2024

Deployment

  • Web Based
  • On Premises

Device Supported

  • Desktop
  • Mobile
  • Tablet
  • iPad

Operating System

  • Ubuntu
  • Windows
  • iOS
  • Android
  • Mac OS
  • Windows(Phone)
  • Linux

Deployment

  • Web Based
  • On Premises

Device Supported

  • Desktop
  • Mobile
  • Tablet
  • iPad

Operating System

  • Ubuntu
  • Windows
  • iOS
  • Android
  • Mac OS
  • Windows(Phone)
  • Linux

A Quick Comparison Between Mailchimp Marketing Platform and ActiveCampaign

Let’s have a detailed comparison of Mailchimp Marketing Platform vs ActiveCampaign to find out which one is better. Let’s discover some of the essential factors that you must consider and decide whether Mailchimp Marketing Platform or ActiveCampaign fits your business.

Comparison of Mailchimp Marketing Platform vs ActiveCampaign In terms of Features

Mailchimp Marketing Platform includes features like Data Driven Optimization, Multivariate Testing, Behavioral Targeting and Behaviour Management. ActiveCampaign is known for functionalities like Data Driven Optimization, Landing Page Optimization, Email Optimization and Content Marketing Automation. When you compare Mailchimp Marketing Platform vs ActiveCampaign, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Mailchimp Marketing Platform and ActiveCampaign In terms of Deployment Type

While Mailchimp Marketing Platform supports Web Based deployment; ActiveCampaign is suitable for Web Based deployment. While selecting between Mailchimp Marketing Platform and ActiveCampaign, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Mailchimp Marketing Platform or ActiveCampaign: Which Is Ideal for Your Industry

Mailchimp Marketing Platform is ideal for industries like All Industries. For All Industries, ActiveCampaign is a better choice. If you are confused between Mailchimp Marketing Platform or ActiveCampaign, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Mailchimp Marketing Platform or ActiveCampaign

Mailchimp Marketing Platform and ActiveCampaign can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Mailchimp Marketing Platform and ActiveCampaign during demo to decide which one is best for your business.

FAQs

While Mailchimp Marketing Platform offers customized features, ActiveCampaign has diverse modules. Select between Mailchimp Marketing Platform or ActiveCampaign as per your business needs.
Both these products offer similar features but with a different approach. While Mailchimp Marketing Platform emphasizes on user experiences, ActiveCampaign focuses on functionalities.
It all depends on the functionalities that you prefer. While Mailchimp Marketing Platform offers add-ons along with essential features, ActiveCampaign emphasizes on customization.
No, the difference between Mailchimp Marketing Platform and ActiveCampaign lies in terms of features and functionalities. While Mailchimp Marketing Platform can be customized as per the user’s needs, ActiveCampaign addresses the diverse audience.
It depends upon your business requirement. Both Mailchimp Marketing Platform and ActiveCampaign provides standard features to cater diverse industry needs.
The difference lies in terms of the user interface and functionalities. While Mailchimp Marketing Platform is customizable, Mailchimp Marketing Platform offers comprehensive modules.

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