Compare Mailchimp Marketing Platform VS ActiveCampaign

Ratings

Overall ratings

4.2

10 Ratings & 10 Reviews

Features 4.1

Value for Money 4.1

Ease of Use 4.3

Customer Support 4.3

Likelihood to Recommend

See all Mailchimp Marketing Platform reviews

4.4

23 Ratings & 10 Reviews

Features 4.4

Value for Money 4.3

Ease of Use 4.3

Customer Support 4.4

Likelihood to Recommend

See all ActiveCampaign reviews

Pros & Cons

Pros

Mailchimp has been a good asset for running my email campaigns. It’s easy to i...Read more - Rahul Arya Aug 06, 2024

I particularly appreciate the data-cleaning feature and how Mailchimp helps me k...Read more - Nishant Aug 05, 2024

As someone like me who is new to marketing, I’ve found ActiveCampaign to be a ...Read more - nishikant bawankule Aug 26, 2024

As someone who manages both marketing and sales, having a tool that can handle c...Read more - Neelam Sharma Aug 14, 2024

Cons

A recurring issue is that some of my emails tend to end up in the spam or promot...Read more - Rahul Arya Aug 06, 2024

The biggest downside is the user interface. It feels outdated. - Nishant Aug 05, 2024

There are some limitations, such as the need to manually add contacts to segment...Read more - nishikant bawankule Aug 26, 2024

The email editor could use more flexibility. - Neelam Sharma Aug 14, 2024

Reviews

Verified customer reviews

Mailchimp: Great for Email Campaigns, but Some Emails Get Lost in Spam

Rahul Arya Aug 06, 2024

Mailchimp: Great for Managing Campaigns, but UX/UI Could Be Better

Nishant Aug 05, 2024

See all Mailchimp Marketing Platform reviews

ActiveCampaign Simplifies Marketing Automation Process

nishikant bawankule Aug 26, 2024

ActiveCampaign has improved our sales.

Neelam Sharma Aug 14, 2024

See all ActiveCampaign reviews

Reviews with Video

Not Available

Currently no reviews are available. Please check back later

ActiveCampaign Review - Advanced Marketing Automation Software

Customer Spotlight: A Billion Healthy Lunches with The Produce Moms

100% Retention Automation: Filling Seats With Former Students

How Koia lowered cost per customer acquisition with ActiveCampaign

The Museum of Science and Industry uses Personalization to Entice Visitors

Thinkific speaks directly to their customers with segmentation

How Party Headphones uses the CRM to streamline logistics

Artivive has grown their list 1000x using ActiveCampaign

See all (13)

Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Gallery

All Videos & Images

See all (4)

Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English
français
Deutsche
Italiano
Español

English
Deutsche
Italiano
Español

Question and Answers

Product related question and answers

How can a user find their API key in Mailchimp?

In order to find the API key in Mailchimp, follow the steps given below: O... Read more

How does Mailchimp help in optimizing an email campaign?

Mailchimp helps in optimizing an email campaign in the following ways: Pro... Read more

How to track clicks using Mailchimp?

To track clicks using Mailchimp, follow the steps given below: Open your M... Read more

See all Mailchimp Marketing Platform Questions & Answers

How to add a contact to a specific point in an ActiveCampaign?

To add a contact to a specific point in an ActiveCampaign, follow the steps give... Read more

How to use AI to write marketing emails with ActiveCampaign?

Using ActiveCampaign's built-in AI feature, you can use AI to write marketing em... Read more

How to set up bulk sender in Active Campaign?

ActiveCampaign does not supports bulk sender setup, but it does support ways fol... Read more

See all ActiveCampaign Questions & Answers

Alternatives

Top Alternative Products

Cronberry

Freshmarketer

Dotdigital

Adobe Marketo Engage

See all Mailchimp Marketing Platform alternatives

Cronberry

Freshmarketer

Dotdigital

Adobe Marketo Engage

See all ActiveCampaign alternatives

Mailchimp Marketing Platform vs ActiveCampaign Comparison FAQs

Software questions,
answered

While Mailchimp Marketing Platform offers customized features, ActiveCampaign has diverse modules. Select between Mailchimp Marketing Platform or ActiveCampaign as per your business needs.

Both these products offer similar features but with a different approach. While Mailchimp Marketing Platform emphasizes on user experiences, ActiveCampaign focuses on functionalities.

It all depends on the functionalities that you prefer. While Mailchimp Marketing Platform offers add-ons along with essential features, ActiveCampaign emphasizes on customization.

No, the difference between Mailchimp Marketing Platform and ActiveCampaign lies in terms of features and functionalities. While Mailchimp Marketing Platform can be customized as per the user’s needs, ActiveCampaign addresses the diverse audience.

It depends upon your business requirement. Both Mailchimp Marketing Platform and ActiveCampaign provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Mailchimp Marketing Platform is customizable, Mailchimp Marketing Platform offers comprehensive modules.

A Quick Comparison Between Mailchimp Marketing Platform vs ActiveCampaign

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Mailchimp Marketing Platform vs ActiveCampaign In terms of Features
Comparison Between Mailchimp Marketing Platform and ActiveCampaign In terms of Deployment Type
Mailchimp Marketing Platform or ActiveCampaign: Which Is Ideal for Your Industry
Which Is Better? - Mailchimp Marketing Platform or ActiveCampaign

Comparison of Mailchimp Marketing Platform vs ActiveCampaign In terms of Features

Mailchimp Marketing Platform includes features like Data Driven Optimization, Multivariate Testing, Behavioral Targeting and Behaviour Management. ActiveCampaign is known for functionalities like Data Driven Optimization, Landing Page Optimization, Email Optimization and Content Marketing Automation. When you compare Mailchimp Marketing Platform vs ActiveCampaign, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Mailchimp Marketing Platform and ActiveCampaign In terms of Deployment Type

While Mailchimp Marketing Platform supports Web Based and On Premises deployment; ActiveCampaign is suitable for Web Based deployment. While selecting between Mailchimp Marketing Platform and ActiveCampaign, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Mailchimp Marketing Platform or ActiveCampaign: Which Is Ideal for Your Industry

Mailchimp Marketing Platform is ideal for industries like All Industries. For All Industries, ActiveCampaign is a better choice. If you are confused between Mailchimp Marketing Platform or ActiveCampaign, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Mailchimp Marketing Platform or ActiveCampaign

Mailchimp Marketing Platform and ActiveCampaign can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Mailchimp Marketing Platform and ActiveCampaign during demo to decide which one is best for your business.

Author: Varun Kalra

Mailchimp Marketing Platform VS ActiveCampaign

We provide the best software solution for your business needs

Mailchimp Marketing Platform vs ActiveCampaign Comparison FAQs

Is Mailchimp Marketing Platform better than ActiveCampaign?

Are Mailchimp Marketing Platform and ActiveCampaign same?

Which is better Mailchimp Marketing Platform or ActiveCampaign?

Is Mailchimp Marketing Platform the same as ActiveCampaign?

Can Mailchimp Marketing Platform replace ActiveCampaign?

What is the difference between Mailchimp Marketing Platform and ActiveCampaign?

A Quick Comparison Between Mailchimp Marketing Platform vs ActiveCampaign

Comparison of Mailchimp Marketing Platform vs ActiveCampaign In terms of Features

Comparison Between Mailchimp Marketing Platform and ActiveCampaign In terms of Deployment Type

Mailchimp Marketing Platform or ActiveCampaign: Which Is Ideal for Your Industry

Which Is Better? - Mailchimp Marketing Platform or ActiveCampaign

Mailchimp Marketing Platform VS ActiveCampaign

We provide the best software solution for your business needs

We've sent an OTP verification code to

Mailchimp Marketing Platform vs ActiveCampaign Comparison FAQs

Is Mailchimp Marketing Platform better than ActiveCampaign?

Are Mailchimp Marketing Platform and ActiveCampaign same?

Which is better Mailchimp Marketing Platform or ActiveCampaign?

Is Mailchimp Marketing Platform the same as ActiveCampaign?

Can Mailchimp Marketing Platform replace ActiveCampaign?

What is the difference between Mailchimp Marketing Platform and ActiveCampaign?

A Quick Comparison Between Mailchimp Marketing Platform vs ActiveCampaign

Comparison of Mailchimp Marketing Platform vs ActiveCampaign In terms of Features

Comparison Between Mailchimp Marketing Platform and ActiveCampaign In terms of Deployment Type

Mailchimp Marketing Platform or ActiveCampaign: Which Is Ideal for Your Industry

Which Is Better? - Mailchimp Marketing Platform or ActiveCampaign

We've sent an OTP verification
code to