Compare Klaviyo VS Adobe Marketo Engage

Pros & Cons

Pros

It is a versatile platform with various ways to use it. It handles our daily cam...Read more - Babita Jul 16, 2024

Klaviyo helps its users to organize emails according to the season and location ...Read more - SUNIL KUMAR Jul 10, 2024

Marketo Engage has been an irreplaceable tool for our marketing operations. It�...Read more - Harsha rajpal Aug 11, 2024

Adobe Marketo Engage has been a powerful asset for our marketing team. The abili...Read more - agriya leena Aug 06, 2024

Cons

Customer support isn't that efficient. - Babita Jul 16, 2024

Its SMS feature is limited. - SUNIL KUMAR Jul 10, 2024

The cost can be a bit of a hurdle, especially for smaller businesses. It’s def...Read more - Harsha rajpal Aug 11, 2024

The platform is a bit difficult to understand when it first starts. It took me a...Read more - agriya leena Aug 06, 2024

Reviews

Verified customer reviews

Great Platform – Highly Recommended

Babita Jul 16, 2024

A Perfect marketing tool for improving any businesses marketing ops

SUNIL KUMAR Jul 10, 2024

See all Klaviyo reviews

Proven to be a Perfect for Scaling Marketing Operations

Harsha rajpal Aug 11, 2024

A Comprehensive Marketing Tool That Grows with You

agriya leena Aug 06, 2024

See all Adobe Marketo Engage reviews

Reviews with Video

Klaviyo Reviews: Everything You Need to Know

Klaviyo Review: The Ultimate E-commerce Marketing Automation Platform

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Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Gallery

All Videos & Images

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Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English

English

Question and Answers

Product related question and answers

How can a user create an email workflow using Klaviyo?

To create an email flow using Klaviyo, follow the steps given below: Open ... Read more

How to add a Klaviyo sign up form to WordPress site?

To add a Klaviyo sign-up form to WordPress site, follow the steps given below: ... Read more

How can you create a base email template using Klaviyo?

To create a base email template using Klaviyo, follow the steps given below: ... Read more

See all Klaviyo Questions & Answers

How can I integrate Salesforce Data Cloud with Marketo?

To integrate Salesforce Data Cloud with Marketo, follow the steps given below: ... Read more

How do I smoothly navigate the Marketo Engage login migration to Adobe Identity?

To smoothly navigate the Marketo Engage login migration to Adobe Identity, follo... Read more

Email address with & is not receiving an email from Marketo?

Marketo emails might not reach an email address with an ampersand (&), as mo... Read more

See all Adobe Marketo Engage Questions & Answers

Alternatives

Top Alternative Products

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Klaviyo alternatives

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Adobe Marketo Engage alternatives

Klaviyo vs Adobe Marketo Engage Comparison FAQs

Software questions,
answered

While Klaviyo offers customized features, Adobe Marketo Engage has diverse modules. Select between Klaviyo or Adobe Marketo Engage as per your business needs.

Both these products offer similar features but with a different approach. While Klaviyo emphasizes on user experiences, Adobe Marketo Engage focuses on functionalities.

It all depends on the functionalities that you prefer. While Klaviyo offers add-ons along with essential features, Adobe Marketo Engage emphasizes on customization.

No, the difference between Klaviyo and Adobe Marketo Engage lies in terms of features and functionalities. While Klaviyo can be customized as per the user’s needs, Adobe Marketo Engage addresses the diverse audience.

It depends upon your business requirement. Both Klaviyo and Adobe Marketo Engage provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Klaviyo is customizable, Klaviyo offers comprehensive modules.

A Quick Comparison Between Klaviyo vs Adobe Marketo Engage

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Klaviyo vs Adobe Marketo Engage In terms of Features
Comparison Between Klaviyo and Adobe Marketo Engage In terms of Deployment Type
Klaviyo or Adobe Marketo Engage: Which Is Ideal for Your Industry
Which Is Better? - Klaviyo or Adobe Marketo Engage

Comparison of Klaviyo vs Adobe Marketo Engage In terms of Features

Klaviyo includes features like Subject Line Helper, Custom Workflows, Push Notifications and Visual Editor. Adobe Marketo Engage is known for functionalities like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. When you compare Klaviyo vs Adobe Marketo Engage, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Klaviyo and Adobe Marketo Engage In terms of Deployment Type

While Klaviyo supports Web Based deployment; Adobe Marketo Engage is suitable for Web Based deployment. While selecting between Klaviyo and Adobe Marketo Engage, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Klaviyo or Adobe Marketo Engage: Which Is Ideal for Your Industry

Klaviyo is ideal for industries like All Industries. For All Industries, Adobe Marketo Engage is a better choice. If you are confused between Klaviyo or Adobe Marketo Engage, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Klaviyo or Adobe Marketo Engage

Klaviyo and Adobe Marketo Engage can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Klaviyo and Adobe Marketo Engage during demo to decide which one is best for your business.

Author: Varun Kalra

Klaviyo VS Adobe Marketo Engage

We provide the best software solution for your business needs

Klaviyo vs Adobe Marketo Engage Comparison FAQs

Is Klaviyo better than Adobe Marketo Engage?

Are Klaviyo and Adobe Marketo Engage same?

Which is better Klaviyo or Adobe Marketo Engage?

Is Klaviyo the same as Adobe Marketo Engage?

Can Klaviyo replace Adobe Marketo Engage?

What is the difference between Klaviyo and Adobe Marketo Engage?

A Quick Comparison Between Klaviyo vs Adobe Marketo Engage

Comparison of Klaviyo vs Adobe Marketo Engage In terms of Features

Comparison Between Klaviyo and Adobe Marketo Engage In terms of Deployment Type

Klaviyo or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - Klaviyo or Adobe Marketo Engage

Klaviyo VS Adobe Marketo Engage

We provide the best software solution for your business needs

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Klaviyo vs Adobe Marketo Engage Comparison FAQs

Is Klaviyo better than Adobe Marketo Engage?

Are Klaviyo and Adobe Marketo Engage same?

Which is better Klaviyo or Adobe Marketo Engage?

Is Klaviyo the same as Adobe Marketo Engage?

Can Klaviyo replace Adobe Marketo Engage?

What is the difference between Klaviyo and Adobe Marketo Engage?

A Quick Comparison Between Klaviyo vs Adobe Marketo Engage

Comparison of Klaviyo vs Adobe Marketo Engage In terms of Features

Comparison Between Klaviyo and Adobe Marketo Engage In terms of Deployment Type

Klaviyo or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - Klaviyo or Adobe Marketo Engage

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