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Klaviyo VS ActiveCampaign

Let’s have a side-by-side comparison of Klaviyo vs ActiveCampaign to find out which one is better. This software comparison between Klaviyo and ActiveCampaign is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Klaviyo or ActiveCampaign fits your business.

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  • Rating & Review
  • Platforms
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  • img 19 Ratings & 10 Reviews
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  • img 23 Ratings & 10 Reviews
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Pricing

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Price Plans

$ 20

Email

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$ 15

Starter

$ 49

Plus

$ 79

Pro

+ 1 more plans img

  • Techjockey Verified
  • Free Trial
  • Lifetime Plan
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

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img Save upto 28%, Get GST Invoice on your business purchase

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Best deals by our expert on your business requirements

Ratings

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Overall ratings

4.2

19 Ratings & 10 Reviews

91% Likelihood to Recommend

4.4

23 Ratings & 10 Reviews

85% Likelihood to Recommend

Pros & Cons

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Pros

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It is a versatile platform with various ways to use it. It handles our daily cam...Read more - Babita Jul 16, 2024

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Klaviyo helps its users to organize emails according to the season and location ...Read more - SUNIL KUMAR Jul 10, 2024

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As someone like me who is new to marketing, I’ve found ActiveCampaign to be a ...Read more - nishikant bawankule Aug 26, 2024

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As someone who manages both marketing and sales, having a tool that can handle c...Read more - Neelam Sharma Aug 14, 2024

Cons

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Customer support isn't that efficient. - Babita Jul 16, 2024

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Its SMS feature is limited. - SUNIL KUMAR Jul 10, 2024

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There are some limitations, such as the need to manually add contacts to segment...Read more - nishikant bawankule Aug 26, 2024

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The email editor could use more flexibility. - Neelam Sharma Aug 14, 2024

Reviews

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Verified customer reviews

Great Platform – Highly Recommended

Babita Jul 16, 2024

A Perfect marketing tool for improving any businesses marketing ops

SUNIL KUMAR Jul 10, 2024

ActiveCampaign Simplifies Marketing Automation Process

nishikant bawankule Aug 26, 2024

ActiveCampaign has improved our sales.

Neelam Sharma Aug 14, 2024

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgEnglish
  • imgDeutsche
  • imgItaliano
  • imgEspañol

Question and Answers

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Product related question and answers

How can a user create an email workflow using Klaviyo? img

To create an email flow using Klaviyo, follow the steps given below: Open ... Read more

How to add a Klaviyo sign up form to WordPress site? img

To add a Klaviyo sign-up form to WordPress site, follow the steps given below: ... Read more

How can you create a base email template using Klaviyo? img

To create a base email template using Klaviyo, follow the steps given below: ... Read more

How to add a contact to a specific point in an ActiveCampaign? img

To add a contact to a specific point in an ActiveCampaign, follow the steps give... Read more

How to use AI to write marketing emails with ActiveCampaign? img

Using ActiveCampaign's built-in AI feature, you can use AI to write marketing em... Read more

How to set up bulk sender in Active Campaign? img

ActiveCampaign does not supports bulk sender setup, but it does support ways fol... Read more

Alternatives

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Top Alternative Products

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Adobe Marketo Engage


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Cronberry

Cronberry


Freshmarketer

Freshmarketer


Dotdigital

Dotdigital


Adobe Marketo Engage

Adobe Marketo Engage


See all ActiveCampaign alternatives img

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Similar Comparison

Klaviyo vs ActiveCampaign Comparison FAQs

Software questions,
answered

While Klaviyo offers customized features, ActiveCampaign has diverse modules. Select between Klaviyo or ActiveCampaign as per your business needs.

Both these products offer similar features but with a different approach. While Klaviyo emphasizes on user experiences, ActiveCampaign focuses on functionalities.

It all depends on the functionalities that you prefer. While Klaviyo offers add-ons along with essential features, ActiveCampaign emphasizes on customization.

No, the difference between Klaviyo and ActiveCampaign lies in terms of features and functionalities. While Klaviyo can be customized as per the user’s needs, ActiveCampaign addresses the diverse audience.

It depends upon your business requirement. Both Klaviyo and ActiveCampaign provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Klaviyo is customizable, Klaviyo offers comprehensive modules.

A Quick Comparison Between Klaviyo vs ActiveCampaign

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Klaviyo vs ActiveCampaign In terms of Features
  • Comparison Between Klaviyo and ActiveCampaign In terms of Deployment Type
  • Klaviyo or ActiveCampaign: Which Is Ideal for Your Industry
  • Which Is Better? - Klaviyo or ActiveCampaign

Comparison of Klaviyo vs ActiveCampaign In terms of Features

Klaviyo includes features like Subject Line Helper, Custom Workflows, Push Notifications and Visual Editor. ActiveCampaign is known for functionalities like Data Driven Optimization, Landing Page Optimization, Email Optimization and Content Marketing Automation. When you compare Klaviyo vs ActiveCampaign, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Klaviyo and ActiveCampaign In terms of Deployment Type

While Klaviyo supports Web Based deployment; ActiveCampaign is suitable for Web Based deployment. While selecting between Klaviyo and ActiveCampaign, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Klaviyo or ActiveCampaign: Which Is Ideal for Your Industry

Klaviyo is ideal for industries like All Industries. For All Industries, ActiveCampaign is a better choice. If you are confused between Klaviyo or ActiveCampaign, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Klaviyo or ActiveCampaign

Klaviyo and ActiveCampaign can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Klaviyo and ActiveCampaign during demo to decide which one is best for your business.

Author: Varun Kalra

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