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Google Analytics VS Matomo Web Analytics

Let’s have a side-by-side comparison of Google Analytics vs Matomo Web Analytics to find out which one is better. This software comparison between Google Analytics and Matomo Web Analytics is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Google Analytics or Matomo Web Analytics fits your business.

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Price On Request

Starting at

₹ 1,690

  • industries All industries
  • industries All industries
  • chek Ordering Automation
  • chek Customer Segments
  • chek Data Exploration
  • chek Key Attributes
  • chek Advertising Management
  • chek Real time data
  • chek Dashboards
  • chek Analytics
  • chek Employee Goal Tracking
  • chek Real Time Analytics
4.5(4)
str1 4.5
str1 4.3
str1 4.5
str1 4.6

Likelihood to Recommend

87%

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pros-list-icon I genuinely find Google Analytics indispensable for its versatile functionalities. It simplifies tasks like conversion tracking, creating remarketing lists, real-time traffic monitoring, and funnel visualization. Additionally, its ability to track user behavior and journeys is invaluable. Integration with Google Tag Manager further expands its usefulness. Posted - Apr 14, 2024

cons_icon While Google has made significant improvements to Analytics over the years, frequent updates and interface changes can sometimes be frustrating for users. Despite this, the overall functionality remains reliable and effective. Posted - Apr 14, 2024

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Deployment

  • Web Based
  • On Premises

Device Supported

  • Desktop
  • Mobile
  • Tablet
  • iPad

Operating System

  • Ubuntu
  • Windows
  • iOS
  • Android
  • Mac OS
  • Windows(Phone)
  • Linux

Deployment

  • Web Based
  • On Premises

Device Supported

  • Desktop
  • Mobile
  • Tablet
  • iPad

Operating System

  • Ubuntu
  • Windows
  • iOS
  • Android
  • Mac OS
  • Windows(Phone)
  • Linux

A Quick Comparison Between Google Analytics and Matomo Web Analytics

Let’s have a detailed comparison of Google Analytics vs Matomo Web Analytics to find out which one is better. Let’s discover some of the essential factors that you must consider and decide whether Google Analytics or Matomo Web Analytics fits your business.

Comparison of Google Analytics vs Matomo Web Analytics In terms of Features

Google Analytics includes features like Ordering Automation, Customer Segments, Data Exploration and Key Attributes. Matomo Web Analytics is known for functionalities like Real time data, Dashboards, Analytics and Employee Goal Tracking. When you compare Google Analytics vs Matomo Web Analytics, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Google Analytics and Matomo Web Analytics In terms of Deployment Type

While Google Analytics supports Web Based deployment; Matomo Web Analytics is suitable for Web Based and On Premises deployment. While selecting between Google Analytics and Matomo Web Analytics, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Google Analytics or Matomo Web Analytics: Which Is Ideal for Your Industry

Google Analytics is ideal for industries like All Industries. For All Industries, Matomo Web Analytics is a better choice. If you are confused between Google Analytics or Matomo Web Analytics, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Google Analytics or Matomo Web Analytics

Google Analytics and Matomo Web Analytics can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Google Analytics and Matomo Web Analytics during demo to decide which one is best for your business.

FAQs

While Google Analytics offers customized features, Matomo Web Analytics has diverse modules. Select between Google Analytics or Matomo Web Analytics as per your business needs.
Both these products offer similar features but with a different approach. While Google Analytics emphasizes on user experiences, Matomo Web Analytics focuses on functionalities.
It all depends on the functionalities that you prefer. While Google Analytics offers add-ons along with essential features, Matomo Web Analytics emphasizes on customization.
No, the difference between Google Analytics and Matomo Web Analytics lies in terms of features and functionalities. While Google Analytics can be customized as per the user’s needs, Matomo Web Analytics addresses the diverse audience.
It depends upon your business requirement. Both Google Analytics and Matomo Web Analytics provides standard features to cater diverse industry needs.
The difference lies in terms of the user interface and functionalities. While Google Analytics is customizable, Google Analytics offers comprehensive modules.

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