Compare Freshmarketer VS CleverTap

Pros & Cons

Pros

optimizing the performance of a website as well as nurturing customer relations - Vasudev Kalra Feb 01, 2021

CleverTap stands out in personalization and segmentation. Further, the platform ...Read more - Dipak Kapadi Aug 13, 2024

One of the things I love most about CleverTap is its advanced segmentation capab...Read more - Biru Aug 13, 2024

Cons

Not Available

Currently no cons are available. Please check back later

The extensive segmentation options can sometimes bit disturbing and setting up c...Read more - Dipak Kapadi Aug 13, 2024

The only downside I’ve encountered is that the platform sometimes takes a whil...Read more - Biru Aug 13, 2024

Reviews

Verified customer reviews

Very helpful in nurturing customer relations

Vasudev Kalra Feb 01, 2021

See all Freshmarketer reviews

Enhances User Experience with CleverTap’s the best

Dipak Kapadi Aug 13, 2024

CleverTap’s Advanced Segmentation Helps Me Target the Right Audience Every Time

Biru Aug 13, 2024

See all CleverTap reviews

Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Gallery

All Videos & Images

See all (3)

Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English
français
Deutsche
Español

English

Question and Answers

Product related question and answers

Still got Question in Mind?

Get answered by real users or software experts

Ask Question

How to setup Web push notifications in CleverTap?

To set up web push notifications in CleverTap, follow the steps given below: ... Read more

How to setup mobile push notifications in CleverTap?

To set up mobile push notifications in CleverTap, follow the steps given below: ... Read more

How to create a content flow in Clevertap?

To create a content flow in CleverTap, follow the steps given below: Open ... Read more

See all CleverTap Questions & Answers

Alternatives

Top Alternative Products

Cronberry

ActiveCampaign

Dotdigital

Adobe Marketo Engage

See all Freshmarketer alternatives

Cronberry

ActiveCampaign

Dotdigital

Adobe Marketo Engage

See all CleverTap alternatives

Freshmarketer vs CleverTap Comparison FAQs

Software questions,
answered

While Freshmarketer offers customized features, CleverTap has diverse modules. Select between Freshmarketer or CleverTap as per your business needs.

Both these products offer similar features but with a different approach. While Freshmarketer emphasizes on user experiences, CleverTap focuses on functionalities.

It all depends on the functionalities that you prefer. While Freshmarketer offers add-ons along with essential features, CleverTap emphasizes on customization.

No, the difference between Freshmarketer and CleverTap lies in terms of features and functionalities. While Freshmarketer can be customized as per the user’s needs, CleverTap addresses the diverse audience.

It depends upon your business requirement. Both Freshmarketer and CleverTap provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Freshmarketer is customizable, Freshmarketer offers comprehensive modules.

A Quick Comparison Between Freshmarketer vs CleverTap

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Freshmarketer vs CleverTap In terms of Features
Comparison Between Freshmarketer and CleverTap In terms of Deployment Type
Freshmarketer or CleverTap: Which Is Ideal for Your Industry
Which Is Better? - Freshmarketer or CleverTap

Comparison of Freshmarketer vs CleverTap In terms of Features

Freshmarketer includes features like Social Media Automation, Frequency, Document Conversation and Dedicated IPs. CleverTap is known for functionalities like Progressive Profiling, Content Marketing Automation, Channel Optimization and Cart Recovery Automation. When you compare Freshmarketer vs CleverTap, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Freshmarketer and CleverTap In terms of Deployment Type

While Freshmarketer supports Web Based deployment; CleverTap is suitable for Web Based deployment. While selecting between Freshmarketer and CleverTap, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Freshmarketer or CleverTap: Which Is Ideal for Your Industry

Freshmarketer is ideal for industries like All Industries. For All Industries, CleverTap is a better choice. If you are confused between Freshmarketer or CleverTap, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Freshmarketer or CleverTap

Freshmarketer and CleverTap can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Freshmarketer and CleverTap during demo to decide which one is best for your business.

Author: Varun Kalra

Freshmarketer VS CleverTap

We provide the best software solution for your business needs

Freshmarketer vs CleverTap Comparison FAQs

Is Freshmarketer better than CleverTap?

Are Freshmarketer and CleverTap same?

Which is better Freshmarketer or CleverTap?

Is Freshmarketer the same as CleverTap?

Can Freshmarketer replace CleverTap?

What is the difference between Freshmarketer and CleverTap?

A Quick Comparison Between Freshmarketer vs CleverTap

Comparison of Freshmarketer vs CleverTap In terms of Features

Comparison Between Freshmarketer and CleverTap In terms of Deployment Type

Freshmarketer or CleverTap: Which Is Ideal for Your Industry

Which Is Better? - Freshmarketer or CleverTap

Freshmarketer VS CleverTap

We provide the best software solution for your business needs

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Freshmarketer vs CleverTap Comparison FAQs

Is Freshmarketer better than CleverTap?

Are Freshmarketer and CleverTap same?

Which is better Freshmarketer or CleverTap?

Is Freshmarketer the same as CleverTap?

Can Freshmarketer replace CleverTap?

What is the difference between Freshmarketer and CleverTap?

A Quick Comparison Between Freshmarketer vs CleverTap

Comparison of Freshmarketer vs CleverTap In terms of Features

Comparison Between Freshmarketer and CleverTap In terms of Deployment Type

Freshmarketer or CleverTap: Which Is Ideal for Your Industry

Which Is Better? - Freshmarketer or CleverTap

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