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Customer.io VS Brevo

Let’s have a side-by-side comparison of Customer.io vs Brevo to find out which one is better. This software comparison between Customer.io and Brevo is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Customer.io or Brevo fits your business.

Quick View

  • Rating & Review
  • Platforms
  • Recommended
  • img 10 Ratings & 10 Reviews
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  • img 13 Ratings & 10 Reviews
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Pricing

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Price Plans

$ 100

Essentials

$ 1000

Premium

View Details img

₹ 625

Starter

₹ 1345

Business

View Details img

  • Techjockey Verified
  • Free Trial
  • Lifetime Plan
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  • img
  • img
  • img Free Trial
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

img Buy Now & Pay Later, Check offer on payment page.

img Save upto 28%, Get GST Invoice on your business purchase

img Buy Now & Pay Later, Check offer on payment page.

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Best deals by our expert on your business requirements

Ratings

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Overall ratings

4.0

10 Ratings & 10 Reviews

84% Likelihood to Recommend

4.2

13 Ratings & 10 Reviews

87% Likelihood to Recommend

Pros & Cons

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Pros

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Customer.io has been a perfect solution in scaling our email marketing efforts w...Read more - taujh jsisj Aug 05, 2024

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Customer.io has improved our ability to personalize communication through advanc...Read more - nishikant bawankule Aug 05, 2024

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The free plan allows 300 emails per day, which is great for testing. Further, it...Read more - vipin batra Jul 25, 2024

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Brevo’s customer support is available 24/7 and very helpful. - nandini gupta Jul 24, 2024

Cons

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The initial setup can be complex, it requires dedicated time to understand it be...Read more - taujh jsisj Aug 05, 2024

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Learning all the features is a bit difficult at first. - nishikant bawankule Aug 05, 2024

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ActiveCampaign offers a full-featured free trial, which seems a better option. - vipin batra Jul 25, 2024

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The template editor doesn’t switch to read-only mode after saving, which can b...Read more - nandini gupta Jul 24, 2024

Reviews

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Verified customer reviews

This product is ideal for Growing Businesses

taujh jsisj Aug 05, 2024

Great for Personalized Communication

nishikant bawankule Aug 05, 2024

Reviewing Brevo on the basis of its Free plan capabilities

vipin batra Jul 25, 2024

Offers Great Customer Support along with other essential marketing automation features

nandini gupta Jul 24, 2024

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgEnglish

Question and Answers

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Product related question and answers

How can a user track conversion using Customer.io? img

A conversion is recorded and attributed to a user's campaign when a person compl... Read more

How does Customer.io help in email marketing? img

Customer.io helps in email marketing using features like drag and drop functiona... Read more

How can you build custom templates in Customer.io? img

Custom layouts can be built in different ways in Customer.io, they are as follow... Read more

How can you set up SMTP with Brevo? img

One can set up SMTP with Brevo, follow the steps given below: Click on you... Read more

How to send messages using Brevo API? img

To send messages using Brevo API, follow either of these methods: Transact... Read more

How can I make Forms is Brevo? img

To create Forms is Brevo, follow the steps given below: Tap on Contact and... Read more

Alternatives

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Top Alternative Products

Cronberry

Cronberry


ActiveCampaign

ActiveCampaign


Freshmarketer

Freshmarketer


Dotdigital

Dotdigital


See all Customer.io alternatives img
Cronberry

Cronberry


ActiveCampaign

ActiveCampaign


Freshmarketer

Freshmarketer


Dotdigital

Dotdigital


See all Brevo alternatives img

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Similar Comparison

Customer.io vs Brevo Comparison FAQs

Software questions,
answered

While Customer.io offers customized features, Brevo has diverse modules. Select between Customer.io or Brevo as per your business needs.

Both these products offer similar features but with a different approach. While Customer.io emphasizes on user experiences, Brevo focuses on functionalities.

It all depends on the functionalities that you prefer. While Customer.io offers add-ons along with essential features, Brevo emphasizes on customization.

No, the difference between Customer.io and Brevo lies in terms of features and functionalities. While Customer.io can be customized as per the user’s needs, Brevo addresses the diverse audience.

It depends upon your business requirement. Both Customer.io and Brevo provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Customer.io is customizable, Customer.io offers comprehensive modules.

A Quick Comparison Between Customer.io vs Brevo

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Customer.io vs Brevo In terms of Features
  • Comparison Between Customer.io and Brevo In terms of Deployment Type
  • Customer.io or Brevo: Which Is Ideal for Your Industry
  • Which Is Better? - Customer.io or Brevo

Comparison of Customer.io vs Brevo In terms of Features

Customer.io includes features like Cart Recovery Automation, Leads Conversion, Email Optimization and Data Driven Optimization. Brevo is known for functionalities like Cart Recovery Automation, Push Notifications, Subject Line Helper and Smart Recommendations. When you compare Customer.io vs Brevo, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Customer.io and Brevo In terms of Deployment Type

While Customer.io supports Web Based deployment; Brevo is suitable for Web Based deployment. While selecting between Customer.io and Brevo, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Customer.io or Brevo: Which Is Ideal for Your Industry

Customer.io is ideal for industries like All Industries. For All Industries, Brevo is a better choice. If you are confused between Customer.io or Brevo, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Customer.io or Brevo

Customer.io and Brevo can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Customer.io and Brevo during demo to decide which one is best for your business.

Author: Varun Kalra

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