CleverTap VS MoEngage

MoEngage and CleverTap have emerged as the two topmost customer engagement solutions that help brands in driving user engagement and creating individualized experiences. These platforms use powerful ML/AI models, omnichannel engagement channels, and analytics & insights that allow companies to understand, segment as well as interact with their customers in real-time.

Owing to their unique features and advantages, sometimes it gets difficult to choose between these two. Let’s look at their detailed comparison based on several factors such as pricing, features, customer support, pros and cons, target users and more.

CleverTap vs MoEngage: An Overview

CleverTap and MoEngage are both marketing automation and customer engagement platforms that assist businesses in engaging with their customers, driving customer retention and personalizing the communication. If we talk about CleverTap, it combines omnichannel engagement, product A/B testing and audience analytics to deliver personalized customer experience. This is a user engagement and analytics software that is specifically built to understand customers with the help of real time insights and run campaigns according to user behaviour.

On the other hand, MoEngage platform is known for its AI-driven customer engagement approach. It is an intelligent software that helps organizations in creating, visualizing and implementing multichannel customer lifecycle campaigns. Its AI-based algorithms provide personalized recommendations to the target audience, and you can also send push notifications, in-app messages, and SMS to drive conversions.

A wide range of benefits and attributes are offered by both these software solutions, thus sometimes it gets confusing to choose between these two. Let's have a detailed comparison based on factors like pros & cons, pricing, deployment, customer support and more.

CleverTap vs MoEngage: Feature comparison

Let's look at feature wise comparison between MoEngage and CleverTap. We’ll compare these two software solutions based on hyper responsive dashboards, customer segmentation, omnichannel engagement and journey orchestration & personalization.

• Hyper Responsive Dashboards: With CleverTap you get a highly responsive dashboard with post ingestion and immediate data processing facility, plus it also has the SLA of 15 minutes. But sadly, MoEngage doesn't provide this feature to its customers.
• Customer Segmentation: In CleverTap you get comprehensive segmentation capabilities that allow you to create targeted campaigns according to different criteria like demographics, location and user behavior. It means that as your customer base increases, you can constantly target a particular user group with aplomb. In contrast, MoEngage also offers advanced segmentation facility such as RFM segmentation, however there can be some restrictions in creating certain types of segments. If you want niche or specific segments, you might find that MoEngage's segmentation capability is not that robust or extensive.
• Journey Orchestration and Personalization: Both MoEngage and Clevertap allow personalized engagement along with the creation of specific user journeys as per their in-app behavior. However, you should note that MoEngage offers more powerful journey orchestration capabilities than CleverTap.
• Omnichannel Engagement: Both platforms provide comprehensive messaging capabilities that keep your customers captivated through WhatsApp, email, SMS, push notifications and many other platforms. These platforms can be customized with the help of rich media content and profile info. Moreover, push notification plays a key role in the engagement space and according to several customer reviews, CleverTap has a much better push delivery rate than MoEngage.

CleverTap vs MoEngage: As Per Their Pricing

• Free Trial: CleverTap offers a free trial for 30 days. However, MoEngage offers a free trial for a comparatively shorter period. CleverTap in its free trial offers a max of 100K MAUs. On the other hand, Moengage offers a max of 10,000 MAUs.
• Paid Plans: The pricing of both CleverTap as well as MoEngage has not been disclosed. One can connect with their respective teams to get pricing. In CleverTap’s advanced plan, it offers Hyper-Personalization, automatic segmentation, advanced analytics, engagement channels, and more. On the other hand, MoEngage, in its premium plan offers advanced analytics, segmentation, campaign management, intelligence, and much more.

Therefore, it is difficult to compare both in terms of pricing as the prices have not been disclosed by both companies.

CleverTap vs MoEngage: Customer Support

Both MoEngage and CleverTap provide reliable customer support, to improve customer satisfaction and brand loyalty. Moreover, both platforms have taken drastic steps to smoothen the usability and integration process by providing an exhaustive developer documentation.

CleverTap’s customers are located across 100 countries, and they have dedicated customer success teams to help their clients in every step of their journey. The company boasts of an onboarding manager, technical account manager, customer success engineer and an executive sponsor. These experts provide a wide range of services such as product training, technical support, technical consulting, product advisory and integration support.

For MoEngage, you can connect with their product experts to get a personalized walkthrough of their programs, press queries, partnerships, technical support and personalized demonstrations. You just need to go to the ‘contact us’ section on their official website to ask a question and explore your growth journey.

In simple terms, CleverTap offers an extensive customer support than MoEngage. Hence, we can clearly say that it is miles ahead of the support offered by MoEngage.

CleverTap vs MoEngage: How to Choose the Best One (Pros & Cons)

Choosing between MoEngage and CleverTap completely depends on your priorities, specific needs, and the compatibility of these platforms with your company requirements. Here are some notable pros and cons that'll help you in making an informed decision.

• Both tools are known for offering multiple app engagement methods like SMS, WhatsApp, email and push notifications. However, if you're looking for a platform with the best delivery rates, then you must go with CleverTap.
• If you are looking for powerful analytical and customer segmentation capabilities, CleverTap is the right choice for you. It comes with a plethora of segmentation options that are based on demographic data, user behaviour and more. This allows your brand to create precisely targeted campaigns that'll resonate with your audience.
• MoEngage is preferred by customers for its automation and advanced personalization features. Therefore, if you are searching for various personalization options like dynamic content and recommendations for customers, MoEngage is the right platform for you.
• If you are working on a tight budget, MoEngage should be your first preference. It primarily works with start-ups as well as mid-market clients with customized pricing options.

CleverTap vs MoEngage: Deployment

Both CleverTap and MoEngage provide deployment options to meet the requirements of their users. MoEngage is mainly a cloud-based engagement platform and users need to log in to their MoEngage account to access its features and functionalities. This eliminates the requirement to maintain or install any software on their servers.

MoEngage comes with SDKs (software development kit) for multiple platforms like Android, iOS, Cardova, Xamarin, and Unity. Owing to these, SDK developers can easily integrate the platform's functionalities into their mobile app.

Similarly, CleverTap also works as a cloud-based customer engagement solution and users have to log in to the CleverTap account to use this platform. It offers software development kits for multiple platforms that include Android, iOS, Ract Native, Cardova and Flutter. Moreover, the availability of RESTful APIs allows businesses to integrate CleverTap's features with their systems or applications.

In a nutshell, MoEngage is better than CleverTap in terms of deployment as it also offers SDKs that act as an added advantage.

CleverTap vs MoEngage: Target Users

Here's an in-depth overview of the target users for MoEngage and CleverTap.

CleverTap is created for both small startups and large organizations. This platform caters to multiple industries, including finance, travel, entertainment, media, e-commerce and more. It is an ideal solution for businesses that require marketing automation, advanced segmentation, AI-based recommendations and personalized messaging features. In contrast, MoEngage mainly targets mid-sized companies to large scale enterprises such as retail, media, travel, finance, and e-commerce. It offers marketing automation and customer engagement solutions to businesses that require high scale marketing and have complex customer journeys.

MoEngage’s advanced personalization and reporting & analytics features are suitable for companies that engage with several users and use data driven insights to ensure effective customer engagement.

CleverTap vs MoEngage: Which is the Best?

Both CleverTap and MoEngage have some unique features and benefits, and they serve a wide array of industries, hence it would be difficult to determine the best among these two. However, CleverTap is better when it comes to delivery rate, analytical and customer segmentation capabilities, responsive dashboards, and customer support. On the other hand, MoEngage is better in terms of automation, advanced personalization, deployment, and advanced reporting.