Brevo

Marketing Automation Software

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Brevo Alternatives

Mailchimp Marketing Platform

Marketing Automation Software

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Mailchimp Marketing Platform Alternatives

Pricing
Industries
Features
Reviews
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Platform

Starting at

₹ 625.00 /Month

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Starting at

₹ 654.50 /Month

Get Best Price

All industries

All industries

Cart Recovery Automation
Push Notifications
Subject Line Helper
Smart Recommendations
Segmentation

View all Brevo features

Data Driven Optimization
Multivariate Testing
Behavioral Targeting
Behaviour Management
Predictive Analytics

View all Mailchimp Marketing Platform features

Overall

4.0(10)

Features

4.2

Ease of Use

4.1

Value for Money

3.9

Customer Support

3.9

Likelihood to Recommend

86%

View all Brevo reviews

Overall

4.2(8)

Features

4.0

Ease of Use

4.3

Value for Money

4.1

Customer Support

4.3

Likelihood to Recommend

82%

View all Mailchimp Marketing Platform reviews

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pros-list-icon Brevo has a range of features, and it is easy to set up. The email templates are simple to create, and you can use the same parts in different emails. Posted - Jul 17, 2024

cons_icon The support isn't that great if you're not on the Business Plan. Posted - Jul 17, 2024

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pros-list-icon Mailchimp has been a good asset for running my email campaigns. It’s easy to interface with, and the platform helps me keep my audience organized. Posted - Aug 06, 2024

cons_icon A recurring issue is that some of my emails tend to end up in the spam or promotions folder, which is annoying. Posted - Aug 06, 2024

View all pros & cons

Deployment

Web Based
On Premises

Device Supported

Desktop
Mobile
Tablet
iPad

Operating System

Ubuntu
Windows
iOS
Android
Mac OS
Windows(Phone)
Linux

Deployment

Web Based
On Premises

Device Supported

Desktop
Mobile
Tablet
iPad

Operating System

Ubuntu
Windows
iOS
Android
Mac OS
Windows(Phone)
Linux

Brevo VS Mailchimp Marketing Platform : Comparision Video

A Quick Comparison Between Brevo and Mailchimp Marketing Platform

Let’s have a detailed comparison of Brevo vs Mailchimp Marketing Platform to find out which one is better. Let’s discover some of the essential factors that you must consider and decide whether Brevo or Mailchimp Marketing Platform fits your business.

Both Brevo and Mailchimp are one of the most popular marketing automation software that helps businesses streamline their workflow and automate complex tasks. But there are a few differences that make them special in their own way.

On one hand, we have Brevo that assists the users with functionalities like offering Transactional Emails and allowing the user to make a custom template using HTML code. And on the other hand, we have Mailchimp, which provides heavy integration of third-party apps and services and a wide range of cross-channel marketing.

This comparison will help you figure out which software would suit you the best, depending upon various aspects like:

Email Module
Creating Registration Forms
Landing Page Creation
Audience Targeting
Analytics and Reporting
Pricing
Supporting Operating System
Ease of use
Support

Brevo vs Mailchimp Marketing Platform: An Overview

Brevo is a complete marketing automation software that lets their users manage all its aspects from one page. This includes everything from email automation to creating landing pages.

Mailchimp Marketing Platform, on the other hand, excels in field optimization and reporting, domain hosting proving numerous integration options, and additional plugins.

There’s a lot to uncover, so let’s just dive in.

Brevo vs Mailchimp: Pros and Cons

Brevo simplifies template creation with drag and drop, while Mailchimp may cause discomfort in creating landing pages or adding sign-up or opt-in forms, despite its user-friendly design.
The deliverability rate of Mailchimp is greater than that of Brevo. With the inbox reach of 95%(approx.), Mailchimp leads Brevo.
Audience segmentation in Brevo is highly refined with advanced lead management functionality. While Mailchimp provides high social media automation and lead capture.
Mailchimp provides high level reporting and analytics functionality as compared to Brevo.
Mailchimp provides eCommerce reporting, which Brevo lacks.

Brevo vs Mailchimp: In Terms of Features

Email Module: there are numerous functionalities that come under the marketing module. While some of them are present in Brevo, others are available in Mailchimp.
Creating Registration Forms: Creating a registration form in Mailchimp gets a bit tricky as this functionality is listed under the Audience section, making it difficult to locate. While in Brevo, the process of both locating and creating a registration form is easy.
Landing Page Creation: Although both Brevo and Mailchimp offer the creation of landing pages, the ease of creating them in Mailchimp is a lot easier as compared to Brevo. The fact that Mailchimp offers this feature for free makes it the winner of this segment.
Audience Targeting: The method of segregating their audience and delivering emails as per their liking is efficiently done by Brevo. Brevo targets dedicated IPs and then sends them personalized promotional messages with ease. Inbox testing is available on all the subscriptions, including the free ones as well.

Mailchimp, however, prioritizes only customers on high subscription packages. Inbox testing is available only for paid subscribers.

Analytics and Reporting: Both the software provides functionalities like marketing dashboards and reporting, but Mailchimp provides an enhanced and more in-depth visual report as compared to Brevo.

Comparison of Brevo and Mailchimp Features
Features	Brevo	Mailchimp
Email Automation	Yes	Yes
Transactional SMS	Yes	No
Built-in Photo Editor	No	Yes
Email Sending Limit	9,000/month (in 300 days)	1,000/month (in 500 days)
Available Email Templates	More than 40	More than 100
Email Client Testing	Yes	Yes
Custom Template Building	Yes	No

Brevo vs Mailchimp: Pricing

Brevo and Mailchimp offer a diverse range of pricing. Users can choose the appropriate subscription pack as per their choice.

Comparison of Brevo and Mailchimp Pricing Plans
Plan	Brevo	Mailchimp
Offers a free plan	9,000 emails/month	1,000 emails/month
Starter Pack	Price: Starts with ₹625.00/month Provides 20,000 emails/month	Essential Pack Price: ₹385/month Sends email 10 times the contact capacity
Business Pack	Price: Starts with ₹1,345.0/month Provides 40,000 emails/month	Standard Pack Price: ₹575/month Sends email 12 times the contact capacity
Enterprise Pack	Price: Depending upon the features that the user would be choosing, the price would fluctuate. Provides 60,000 emails/month	Premium Pack Price: ₹11,500/month Sends email 15 times the contact capacity

Note: The price of a pack is directly proportional to the number of contacts. For example, if a user has chosen a Starter pack but the number of contacts is exceeding a certain limit, then the price of your subscription would increase as well.

Brevo vs Mailchimp: Compatibility and Platform Availability

Both Brevo and Mailchimp support the following operating systems:

Windows
Mac
Linux
SaaS/Web
iOS (iPhone/iPad) and Android.

Brevo vs Mailchimp: Ease of use

Both Brevo and Mailchimp are designed in a straightforward manner. They are both easy to set up and use. Both the software has designed their components in an organized manner.

Brevo vs Mailchimp: Support

Both the software provides basic support functionalities like Knowledge Base, Tutorial, support phone and FAQs/Forum. Although either of them has some demerits.

Sometimes, Brevo’s Help button redirects you to a completely remote page or just takes you to their Knowledge Base page, which causes discomfort to various users. While Mailchimp has a bit of a slow response time during live chat.

Which is Better, Brevo vs Mailchimp?

Both Brevo and Mailchimp are high-functioning marketing automation tools that are equipped with advanced marketing functionality that uplifts your business’ reputation and revenue.

One should choose Brevo if the user has a large contact list; it requires high-level segmentation along with advanced CRM functionality. And should go with Mailchimp if the user wants to enhance his marketing reach and advance reporting and analytics with extended integration functionality.

But in the end, the final decision comes down to the user depending upon their unique requirements, financial bracket, and the degree of marketing experience.

FAQs

What is the main difference between Brevo and Mailchimp?

Mailchimp is a better choice for those organizations that value ease-of-use with advanced e-commerce functionality. While Brevo is a popular pick for those who are looking for a broader platform and automated functionality that’s available at an affordable price.

Which is better at building newsletters, Brevo or Mailchimp?

Mailchimp would be a better alternative for building newsletters. It is stacked with functionalities like pre-made templates and advanced marketing and social media features that would assist a user in building better newsletters.

Which software has more premade templates, Brevo or Mailchimp?

Brevo offers more than 60 templates and over 1,000 free HTML email templates and a built-in email editor. While Mailchimp offers more than 100 ready-to-use templates. Mailchimp also allows you to construct your own custom template or even purchase a design from the Mailchimp Marketplace.

Which software can send more emails at once in between Brevo and Mailchimp?

Brevo is a better choice here as it is more flexible and available at much lower cost. While Mailchimp only provides a set number of emails per day.