Brevo VS Mailchimp Marketing Platform

Both Brevo and Mailchimp are one of the most popular marketing automation software that helps businesses streamline their workflow and automate complex tasks. But there are a few differences that make them special in their own way.

On one hand, we have Brevo that assists the users with functionalities like offering Transactional Emails and allowing the user to make a custom template using HTML code. And on the other hand, we have Mailchimp, which provides heavy integration of third-party apps and services and a wide range of cross-channel marketing.

This comparison will help you figure out which software would suit you the best, depending upon various aspects like:

• Email Module
• Creating Registration Forms
• Landing Page Creation
• Audience Targeting
• Analytics and Reporting
• Pricing
• Supporting Operating System
• Ease of use
• Support

Brevo vs Mailchimp Marketing Platform: An Overview

Brevo is a complete marketing automation software that lets their users manage all its aspects from one page. This includes everything from email automation to creating landing pages.

Mailchimp Marketing Platform, on the other hand, excels in field optimization and reporting, domain hosting proving numerous integration options, and additional plugins.

There’s a lot to uncover, so let’s just dive in.

Brevo vs Mailchimp: Pros and Cons

• Brevo simplifies template creation with drag and drop, while Mailchimp may cause discomfort in creating landing pages or adding sign-up or opt-in forms, despite its user-friendly design.
• The deliverability rate of Mailchimp is greater than that of Brevo. With the inbox reach of 95%(approx.), Mailchimp leads Brevo.
• Audience segmentation in Brevo is highly refined with advanced lead management functionality. While Mailchimp provides high social media automation and lead capture.
• Mailchimp provides high level reporting and analytics functionality as compared to Brevo.
• Mailchimp provides eCommerce reporting, which Brevo lacks.

Brevo vs Mailchimp: In Terms of Features

• Email Module: there are numerous functionalities that come under the marketing module. While some of them are present in Brevo, others are available in Mailchimp.
• Creating Registration Forms: Creating a registration form in Mailchimp gets a bit tricky as this functionality is listed under the Audience section, making it difficult to locate. While in Brevo, the process of both locating and creating a registration form is easy.
• Landing Page Creation: Although both Brevo and Mailchimp offer the creation of landing pages, the ease of creating them in Mailchimp is a lot easier as compared to Brevo. The fact that Mailchimp offers this feature for free makes it the winner of this segment.
• Audience Targeting: The method of segregating their audience and delivering emails as per their liking is efficiently done by Brevo. Brevo targets dedicated IPs and then sends them personalized promotional messages with ease. Inbox testing is available on all the subscriptions, including the free ones as well.

Mailchimp, however, prioritizes only customers on high subscription packages. Inbox testing is available only for paid subscribers.

• Analytics and Reporting: Both the software provides functionalities like marketing dashboards and reporting, but Mailchimp provides an enhanced and more in-depth visual report as compared to Brevo.

Brevo vs Mailchimp: Pricing

Brevo and Mailchimp offer a diverse range of pricing. Users can choose the appropriate subscription pack as per their choice.

Note: The price of a pack is directly proportional to the number of contacts. For example, if a user has chosen a Starter pack but the number of contacts is exceeding a certain limit, then the price of your subscription would increase as well.

Brevo vs Mailchimp: Compatibility and Platform Availability

Both Brevo and Mailchimp support the following operating systems:

• Windows
• Mac
• Linux
• SaaS/Web
• iOS (iPhone/iPad) and Android.

Brevo vs Mailchimp: Ease of use

Both Brevo and Mailchimp are designed in a straightforward manner. They are both easy to set up and use. Both the software has designed their components in an organized manner.

Brevo vs Mailchimp: Support

Both the software provides basic support functionalities like Knowledge Base, Tutorial, support phone and FAQs/Forum. Although either of them has some demerits.

Sometimes, Brevo’s Help button redirects you to a completely remote page or just takes you to their Knowledge Base page, which causes discomfort to various users. While Mailchimp has a bit of a slow response time during live chat.

Which is Better, Brevo vs Mailchimp?

Both Brevo and Mailchimp are high-functioning marketing automation tools that are equipped with advanced marketing functionality that uplifts your business’ reputation and revenue.

One should choose Brevo if the user has a large contact list; it requires high-level segmentation along with advanced CRM functionality. And should go with Mailchimp if the user wants to enhance his marketing reach and advance reporting and analytics with extended integration functionality.

But in the end, the final decision comes down to the user depending upon their unique requirements, financial bracket, and the degree of marketing experience.