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Braze VS Customer.io

Let’s have a side-by-side comparison of Braze vs Customer.io to find out which one is better. This software comparison between Braze and Customer.io is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether Braze or Customer.io fits your business.

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  • Rating & Review
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  • img 10 Ratings & 10 Reviews
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Pricing

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Price Plans

Price on Request

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$ 100

Essentials

$ 1000

Premium

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  • Free Trial
  • Lifetime Plan
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  • img Free Trial
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

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Best deals by our expert on your business requirements

Ratings

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Overall ratings

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4.0

10 Ratings & 10 Reviews

84% Likelihood to Recommend

Pros & Cons

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Pros

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Currently no pros are available. Please check back later

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Customer.io has been a perfect solution in scaling our email marketing efforts w...Read more - taujh jsisj Aug 05, 2024

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Customer.io has improved our ability to personalize communication through advanc...Read more - nishikant bawankule Aug 05, 2024

Cons

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Currently no cons are available. Please check back later

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The initial setup can be complex, it requires dedicated time to understand it be...Read more - taujh jsisj Aug 05, 2024

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Learning all the features is a bit difficult at first. - nishikant bawankule Aug 05, 2024

Reviews

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Verified customer reviews

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Currently no reviews are available. Please check back later

This product is ideal for Growing Businesses

taujh jsisj Aug 05, 2024

Great for Personalized Communication

nishikant bawankule Aug 05, 2024

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Product features

  • checked Reporting & Analytics
  • checked Marketing Automation
  • checked Customer Engagement
  • checked Analytics/ROI Tracking
  • checked Email Drip Campaigns
  • checked Email Marketing
  • checked Push Notifications
  • checked Segmentation Templates
  • checked Data streaming & sharing
  • checked Multi-Language Support
  • checked Cart Recovery Automation
  • checked Leads Conversion
  • checked Email Optimization
  • checked Data Driven Optimization
  • checked Channel Optimization
  • checked Lead Qualification
  • checked Customer Journey Mapping
  • checked Multichannel
  • checked Custom Workflows
  • checked Progressive Profiling
  • checked Segmentation
  • checked Behavioral Targeting
  • checked Bulk Messaging
  • checked Visual Editor
  • checked Webhooks
  • checked Dynamic Content
  • checked Performance Analytics
  • checked API Integration
  • checked Social Media Automation
  • checked Push Notifications
  • checked Email Notifications
  • checked Third Party Integration
  • checked Lead Generation
  • checked List Management
  • checked Lead Scoring
  • checked Drip Campaigns
  • checked Channel Management
  • checked Templates
  • checked Contact Management
  • checked Auto - Responders
  • checked Visitor Tracking
  • checked CRM Integration
  • checked A/B Testing
  • checked Automated Workflow Optimization
  • checked Omnichannel
  • checked Lead Nurturing
  • checked SMS Marketing
  • checked SMS Notification
  • checked Campaign Optimization
  • checked Real-Time & Actionable Insights
  • checked Dashboard

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgEnglish

Question and Answers

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Product related question and answers

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How can a user track conversion using Customer.io? img

A conversion is recorded and attributed to a user's campaign when a person compl... Read more

How does Customer.io help in email marketing? img

Customer.io helps in email marketing using features like drag and drop functiona... Read more

How can you build custom templates in Customer.io? img

Custom layouts can be built in different ways in Customer.io, they are as follow... Read more

Alternatives

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Similar Comparison

Braze vs Customer.io Comparison FAQs

Software questions,
answered

While Braze offers customized features, Customer.io has diverse modules. Select between Braze or Customer.io as per your business needs.

Both these products offer similar features but with a different approach. While Braze emphasizes on user experiences, Customer.io focuses on functionalities.

It all depends on the functionalities that you prefer. While Braze offers add-ons along with essential features, Customer.io emphasizes on customization.

No, the difference between Braze and Customer.io lies in terms of features and functionalities. While Braze can be customized as per the user’s needs, Customer.io addresses the diverse audience.

It depends upon your business requirement. Both Braze and Customer.io provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Braze is customizable, Braze offers comprehensive modules.

A Quick Comparison Between Braze vs Customer.io

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of Braze vs Customer.io In terms of Features
  • Comparison Between Braze and Customer.io In terms of Deployment Type
  • Braze or Customer.io: Which Is Ideal for Your Industry
  • Which Is Better? - Braze or Customer.io

Comparison of Braze vs Customer.io In terms of Features

Braze includes features like Reporting & Analytics, Marketing Automation, Customer Engagement and Analytics/ROI Tracking. Customer.io is known for functionalities like Cart Recovery Automation, Leads Conversion, Email Optimization and Data Driven Optimization. When you compare Braze vs Customer.io, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Braze and Customer.io In terms of Deployment Type

While Braze supports Web Based deployment; Customer.io is suitable for Web Based deployment. While selecting between Braze and Customer.io, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Braze or Customer.io: Which Is Ideal for Your Industry

Braze is ideal for industries like All Industries. For All Industries, Customer.io is a better choice. If you are confused between Braze or Customer.io, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Braze or Customer.io

Braze and Customer.io can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Braze and Customer.io during demo to decide which one is best for your business.

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