AiSensy VS Interakt

Overview of AiSensy vs Interakt

AiSensy is a WhatsApp Marketing Platform built on the official WhatsApp business API. It enables you to set up AI Chatbots, remain accessible around the clock for your clients, and automate communications through integration, among other features. With AiSensy’s WhatsApp Engagement Suite, companies can send promotional messages officially to thousands of users simultaneously, automate reminders and notifications, and incorporate the WhatsApp chatbot for sales automation. Intelligent auto integration capabilities assist in categorizing your audience according to responses received or audiences that have read the content. Additionally, you can implement retargeting campaigns using these filters to achieve better sales conversion.

Interakt WhatsApp marketing tool allows small and medium enterprises to handle their marketing activities and sales via WhatsApp. Utilizing official WhatsApp Business APIs, Interakt offers a shared Inbox, campaign management tools, Shopify integration, and additional features. Furthermore, Interakt for WhatsApp Business includes CRM features that assist companies in categorizing customer information and retargeting them appropriately. This enables them to enhance their interactions with clients to elevate their experiences.

AiSensy vs Interakt Comparison: Key Features

In this section, we will explore the key differences between these 2 WhatsApp marketing tools based on their key features:

• Platform Focus: AiSensy majorly specializes in WhatsApp marketing automation. It offers some of the most extensive features for automating and personalizing communication on WhatsApp. On the aspect of multichannel customer engagement, Interakt presents a more comprehensive platform. It interacts with WhatsApp and Instagram, among other messaging tools, to offer means of communication.
• Automation Features: AiSensy has features like WhatsApp auto-automation, auto-responses, chatbots, and broadcasting. It is specifically a tool that focuses more on the automation of activities on WhatsApp, such as sending mass messages, and the automation of replies by scaling conversations. Interakt's automated workflows cut across other platforms such as WhatsApp, Instagram, and others and ranges from automated messaging, live chat, and customer journey automation to enable businesses in engaging their customers in more integrated ways across platforms.
• Integration Capabilities: AiSensy supports CRM system and e-commerce platform integrations but is primarily a WhatsApp and messaging automation platform. Whereas, Interakt is more diverse with its integration with Shopify, WooCommerce, and CRM systems, allowing it to connect to almost all social media platforms. Therefore, it's more suitable for companies that need to have omnichannel engagement.
• Customer Support: AiSensy provides customer support on WhatsApp and allows businesses to manage their customer queries directly from the platform. It is WhatsApp-based support. On the other hand, Interakt allows multi-channel customer support where the business can handle the queries of the customers not only on WhatsApp but also on Instagram, email, and many more.
• Target Audience: AiSensy is more suitable for businesses or marketers who mainly rely on WhatsApp for the interaction and marketing of the customer. However, Interakt is for business houses that look for omnichannel marketing and support for customers. It means businesses that want to communicate with customers across multiple interfaces, such as WhatsApp, Instagram, and email.
• Customer Engagement Features: AiSensy provides features such as customer segmentation and personalized messaging for WhatsApp, so that businesses can communicate with the right set of customers. In contrast, Interakt also offers segmentation and personalization, but on a larger scale, allowing for personalized interactions across multiple platforms, including WhatsApp, Instagram, email, etc.
• Analytics & Reporting: AiSensy provides extremely WhatsApp-specific analytics in terms of message delivery, opens, and user engagement specific to WhatsApp campaigns. Whereas, Interakt offers cross-platform analytics, which includes coverage for WhatsApp, Instagram, email, and so much more. It gives a much broader view of how customers are engaging in their different channels.

AiSensy vs Interakt: Key Differences

• Primary Use Case: AiSensy is WhatsApp-centric marketing and automation, which is the best for businesses that do all their communication with customers via WhatsApp. Interakt, on the other hand, is a multichannel platform supporting WhatsApp, Instagram, email, and others for businesses looking for cross-platform engagement.
• Scalability: AiSensy is more suitable for companies that need to scale WhatsApp communications. On the other hand, Interakt is more flexible and allows businesses to scale across multiple channels beyond WhatsApp.
• User Experience: AiSensy has a very simple interface for WhatsApp-focused easy management of interactions on WhatsApp. Whereas, Interakt is a multichannel interface that is a bit complex but offers a unified view of customer engagement across various platforms.
• Target Market: AiSensy is suitable for businesses that specialize in WhatsApp marketing. However, Interakt focuses on businesses that require omnichannel communication, e-commerce, and bigger companies.
• Support for Marketing Teams: AiSensy is more suitable for WhatsApp marketing and automation. Interakt, on the other hand, is ideal for teams in campaign work across multiple channels and platforms such as Instagram and WhatsApp.
• Customer Engagement: AiSensy specializes on personalized communication in WhatsApp but Interakt gives importance on omnichannel customer interaction by integrating different sources into a single approach.
• Best Use Case: AiSensy is suitable for businesses using WhatsApp extensively, such as local retailers or customer care teams. On the other hand, Interakt would be best suited for businesses that want multi-channel communication, especially e-commerce businesses.
• Pricing Structure: AiSensy charges based on simple costs according to WhatsApp usage. Interakt, however, operates using a flexible yet complex system based on the quantity of channels and contacts that it has.

AiSensy vs Interakt: Pricing Structure

AiSensy pricing starts from ₹999/month, and other pricing options are available according to various business needs.

Interakt pricing starts from ₹2,757/qtr and other pricing options are available too.

Techjockey’s Verdict

AiSensy and Interakt are among the most powerful tools for WhatsApp marketing. They serve different needs of a business, however. AiSensy is best at automating and personalizing communication on WhatsApp, thus suitable for businesses that mostly communicate with their customers through this application. Interakt, however, is a more omnichannel application that supports cross-platform communication on WhatsApp, Instagram, and email, among others. This will help businesses that are interested in communicating with their customers across different platforms. AiSensy is simpler and focused more on WhatsApp, while Interakt provides greater scalability and versatility through multi-channel capabilities. Businesses should select according to the marketing strategies they use, either by focusing on WhatsApp or having an omnichannel.