Compare Adobe Marketo Engage VS Iterable

Pros & Cons

Pros

Marketo Engage has been an irreplaceable tool for our marketing operations. It�...Read more - Harsha rajpal Aug 11, 2024

Adobe Marketo Engage has been a powerful asset for our marketing team. The abili...Read more - agriya leena Aug 06, 2024

The team that helped us during the setup and continues to support us has been am...Read more - Shilpa Jain Aug 15, 2024

I like that Iterable can manage a lot of customer data. - Ankit Aug 13, 2024

Cons

The cost can be a bit of a hurdle, especially for smaller businesses. It’s def...Read more - Harsha rajpal Aug 11, 2024

The platform is a bit difficult to understand when it first starts. It took me a...Read more - agriya leena Aug 06, 2024

The only issues is that when you update a base template, it doesn’t automatic...Read more - Shilpa Jain Aug 15, 2024

I haven’t faced any issues so far - Ankit Aug 13, 2024

Reviews

Verified customer reviews

Proven to be a Perfect for Scaling Marketing Operations

Harsha rajpal Aug 11, 2024

A Comprehensive Marketing Tool That Grows with You

agriya leena Aug 06, 2024

See all Adobe Marketo Engage reviews

A reliable Tool with Excellent Support

Shilpa Jain Aug 15, 2024

A Good Platform for Sending Emails and Managing Customer Data

Ankit Aug 13, 2024

See all Iterable reviews

Reviews with Video

Not Available

Currently no reviews are available. Please check back later

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Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Gallery

All Videos & Images

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Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English

English
français
Deutsche
Español

Question and Answers

Product related question and answers

How can I integrate Salesforce Data Cloud with Marketo?

To integrate Salesforce Data Cloud with Marketo, follow the steps given below: ... Read more

How do I smoothly navigate the Marketo Engage login migration to Adobe Identity?

To smoothly navigate the Marketo Engage login migration to Adobe Identity, follo... Read more

Email address with & is not receiving an email from Marketo?

Marketo emails might not reach an email address with an ampersand (&), as mo... Read more

See all Adobe Marketo Engage Questions & Answers

How to create a custom event in Iterable?

To create a custom event in Iterable, follow the steps given below: Open y... Read more

How to add members to an organization in Iterable?

To add members to an organization in Iterable, follow the steps given below: ... Read more

How to add widgets in Iterable?

To add a Widget in Iterable, follow the steps given below: Go to Insights ... Read more

See all Iterable Questions & Answers

Alternatives

Top Alternative Products

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Adobe Marketo Engage alternatives

Cronberry

ActiveCampaign

Freshmarketer

Dotdigital

See all Iterable alternatives

Adobe Marketo Engage vs Iterable Comparison FAQs

Software questions,
answered

While Adobe Marketo Engage offers customized features, Iterable has diverse modules. Select between Adobe Marketo Engage or Iterable as per your business needs.

Both these products offer similar features but with a different approach. While Adobe Marketo Engage emphasizes on user experiences, Iterable focuses on functionalities.

It all depends on the functionalities that you prefer. While Adobe Marketo Engage offers add-ons along with essential features, Iterable emphasizes on customization.

No, the difference between Adobe Marketo Engage and Iterable lies in terms of features and functionalities. While Adobe Marketo Engage can be customized as per the user’s needs, Iterable addresses the diverse audience.

It depends upon your business requirement. Both Adobe Marketo Engage and Iterable provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While Adobe Marketo Engage is customizable, Adobe Marketo Engage offers comprehensive modules.

A Quick Comparison Between Adobe Marketo Engage vs Iterable

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of Adobe Marketo Engage vs Iterable In terms of Features
Comparison Between Adobe Marketo Engage and Iterable In terms of Deployment Type
Adobe Marketo Engage or Iterable: Which Is Ideal for Your Industry
Which Is Better? - Adobe Marketo Engage or Iterable

Comparison of Adobe Marketo Engage vs Iterable In terms of Features

Adobe Marketo Engage includes features like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. Iterable is known for functionalities like Content Marketing Automation, Subject Line Helper, Social Media Automation and Smart Recommendations. When you compare Adobe Marketo Engage vs Iterable, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Adobe Marketo Engage and Iterable In terms of Deployment Type

While Adobe Marketo Engage supports Web Based deployment; Iterable is suitable for Web Based deployment. While selecting between Adobe Marketo Engage and Iterable, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Adobe Marketo Engage or Iterable: Which Is Ideal for Your Industry

Adobe Marketo Engage is ideal for industries like All Industries. For All Industries, Iterable is a better choice. If you are confused between Adobe Marketo Engage or Iterable, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Adobe Marketo Engage or Iterable

Adobe Marketo Engage and Iterable can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Adobe Marketo Engage and Iterable during demo to decide which one is best for your business.

Author: Varun Kalra

Adobe Marketo Engage VS Iterable

We provide the best software solution for your business needs

Adobe Marketo Engage vs Iterable Comparison FAQs

Is Adobe Marketo Engage better than Iterable?

Are Adobe Marketo Engage and Iterable same?

Which is better Adobe Marketo Engage or Iterable?

Is Adobe Marketo Engage the same as Iterable?

Can Adobe Marketo Engage replace Iterable?

What is the difference between Adobe Marketo Engage and Iterable?

A Quick Comparison Between Adobe Marketo Engage vs Iterable

Comparison of Adobe Marketo Engage vs Iterable In terms of Features

Comparison Between Adobe Marketo Engage and Iterable In terms of Deployment Type

Adobe Marketo Engage or Iterable: Which Is Ideal for Your Industry

Which Is Better? - Adobe Marketo Engage or Iterable

Adobe Marketo Engage VS Iterable

We provide the best software solution for your business needs

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Adobe Marketo Engage vs Iterable Comparison FAQs

Is Adobe Marketo Engage better than Iterable?

Are Adobe Marketo Engage and Iterable same?

Which is better Adobe Marketo Engage or Iterable?

Is Adobe Marketo Engage the same as Iterable?

Can Adobe Marketo Engage replace Iterable?

What is the difference between Adobe Marketo Engage and Iterable?

A Quick Comparison Between Adobe Marketo Engage vs Iterable

Comparison of Adobe Marketo Engage vs Iterable In terms of Features

Comparison Between Adobe Marketo Engage and Iterable In terms of Deployment Type

Adobe Marketo Engage or Iterable: Which Is Ideal for Your Industry

Which Is Better? - Adobe Marketo Engage or Iterable

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