Adobe Marketo Engage

Marketing Automation Software

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CleverTap

Marketing Automation Software

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Industries
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Reviews
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Starting at

₹ 6,000 /Month

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All industries

All industries

Subject Line Helper
In-App Notifications
Multivariate Testing
Visual Editor
Real-Time Alerts

View all Adobe Marketo Engage features

Progressive Profiling
Content Marketing Automation
Channel Optimization
Cart Recovery Automation
Generative AI

View all CleverTap features

Overall

3.8(10)

Features

3.9

Ease of Use

Value for Money

3.8

Customer Support

3.8

Likelihood to Recommend

83%

View all Adobe Marketo Engage reviews

Overall

3.6(11)

Features

3.8

Ease of Use

3.5

Value for Money

3.6

Customer Support

3.5

Likelihood to Recommend

78%

View all CleverTap reviews

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pros-list-icon Marketo Engage has been instrumental in helping us scale our marketing processes. The ability to automate complex workflows and segment our audience in detailed ways has made our campaigns much more effective. Posted - Aug 06, 2024

cons_icon It’s not something you can just pick up and start using right away – it takes time to learn. Posted - Aug 06, 2024

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pros-list-icon A variety of delivery methods and technologies for customized campaigns. An easy-to-use interface that makes it simpler to assess the success of campaigns and delve further into the particulars of engaged users with prompt assistance from a committed CSM and tech support team. Posted - Jan 17, 2023

cons_icon Nothing noteworthy to mention. The device performs well. Posted - Jan 17, 2023

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Deployment

Web Based
On Premises

Device Supported

Desktop
Mobile
Tablet
iPad

Operating System

Ubuntu
Windows
iOS
Android
Mac OS
Windows(Phone)
Linux

Deployment

Web Based
On Premises

Device Supported

Desktop
Mobile
Tablet
iPad

Operating System

Ubuntu
Windows
iOS
Android
Mac OS
Windows(Phone)
Linux

A Quick Comparison Between Adobe Marketo Engage and CleverTap

Let’s have a detailed comparison of Adobe Marketo Engage vs CleverTap to find out which one is better. Let’s discover some of the essential factors that you must consider and decide whether Adobe Marketo Engage or CleverTap fits your business.

Comparison of Adobe Marketo Engage vs CleverTap In terms of Features

Adobe Marketo Engage includes features like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. CleverTap is known for functionalities like Progressive Profiling, Content Marketing Automation, Channel Optimization and Cart Recovery Automation. When you compare Adobe Marketo Engage vs CleverTap, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Adobe Marketo Engage and CleverTap In terms of Deployment Type

While Adobe Marketo Engage supports Web Based deployment; CleverTap is suitable for Web Based deployment. While selecting between Adobe Marketo Engage and CleverTap, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Adobe Marketo Engage or CleverTap: Which Is Ideal for Your Industry

Adobe Marketo Engage is ideal for industries like All Industries. For All Industries, CleverTap is a better choice. If you are confused between Adobe Marketo Engage or CleverTap, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Adobe Marketo Engage or CleverTap

Adobe Marketo Engage and CleverTap can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Adobe Marketo Engage and CleverTap during demo to decide which one is best for your business.

FAQs

Is Adobe Marketo Engage better than CleverTap?

While Adobe Marketo Engage offers customized features, CleverTap has diverse modules. Select between Adobe Marketo Engage or CleverTap as per your business needs.

Are Adobe Marketo Engage and CleverTap same?

Both these products offer similar features but with a different approach. While Adobe Marketo Engage emphasizes on user experiences, CleverTap focuses on functionalities.

Which is better Adobe Marketo Engage or CleverTap?

It all depends on the functionalities that you prefer. While Adobe Marketo Engage offers add-ons along with essential features, CleverTap emphasizes on customization.

Is Adobe Marketo Engage the same as CleverTap?

No, the difference between Adobe Marketo Engage and CleverTap lies in terms of features and functionalities. While Adobe Marketo Engage can be customized as per the user’s needs, CleverTap addresses the diverse audience.

Can Adobe Marketo Engage replace CleverTap?

It depends upon your business requirement. Both Adobe Marketo Engage and CleverTap provides standard features to cater diverse industry needs.

What is the difference between Adobe Marketo Engage and CleverTap?

The difference lies in terms of the user interface and functionalities. While Adobe Marketo Engage is customizable, Adobe Marketo Engage offers comprehensive modules.