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  3. ActiveCampaign VS Drip Marketing Automation Software

ActiveCampaign VS Drip Marketing Automation Software

Let’s have a side-by-side comparison of ActiveCampaign vs Drip Marketing Automation Software to find out which one is better. This software comparison between ActiveCampaign and Drip Marketing Automation Software is based on genuine user reviews. Compare software prices, features, support, ease of use, and user reviews to make the best choice between these, and decide whether ActiveCampaign or Drip Marketing Automation Software fits your business.

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ActiveCampaign
ActiveCampaign

4.4

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Drip Marketing Automation Software
Drip Marketing Automation Software

4.1

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ActiveCampaign
ActiveCampaign

4.4

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Drip Marketing Automation Software
Drip Marketing Automation Software

4.1

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  • Pricing

  • Ratings

  • Reviews

  • Features

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  • Specifications

Quick View

  • Rating & Review
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  • Recommended
  • img 23 Ratings & 10 Reviews
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  • img 16 Ratings & 10 Reviews
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Pricing

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Price Plans

$ 15

Starter

$ 49

Plus

$ 79

Pro

+ 1 more plans img

$ 39

Drip Marketing Automation

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  • Free Trial
  • Lifetime Plan
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Offers

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Available offers & discounts

img Save upto 28%, Get GST Invoice on your business purchase

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Ratings

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Overall ratings

4.4

23 Ratings & 10 Reviews

85% Likelihood to Recommend

See all ActiveCampaign reviews img

4.1

16 Ratings & 10 Reviews

86% Likelihood to Recommend

See all Drip Marketing Automation Software reviews img

Pros & Cons

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Pros

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As someone like me who is new to marketing, I’ve found ActiveCampaign to be a ...Read more - nishikant bawankule Aug 26, 2024

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As someone who manages both marketing and sales, having a tool that can handle c...Read more - Neelam Sharma Aug 14, 2024

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Drip stands out among the many ESPs I’ve used over the years, including GetRes...Read more - manvinder Aug 06, 2024

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Drip makes my email marketing so much easier with its wide range of templates an...Read more - Nitesh Sehgal Aug 06, 2024

Cons

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There are some limitations, such as the need to manually add contacts to segment...Read more - nishikant bawankule Aug 26, 2024

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The email editor could use more flexibility. - Neelam Sharma Aug 14, 2024

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Support can get backed up, and there’s no phone support option. Sometimes the ...Read more - manvinder Aug 06, 2024

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I had some trouble with the signup process, it felt a bit buggy and didn’t sen...Read more - Nitesh Sehgal Aug 06, 2024

Reviews

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Verified customer reviews

ActiveCampaign Simplifies Marketing Automation Process

nishikant bawankule Aug 26, 2024

ActiveCampaign has improved our sales.

Neelam Sharma Aug 14, 2024

See all ActiveCampaign reviews img

Best ESP I’ve Ever Used, totally value for money

manvinder Aug 06, 2024

Modernize and Automate Your Email Marketing Goals with Drip

Nitesh Sehgal Aug 06, 2024

See all Drip Marketing Automation Software reviews img

Reviews with Video

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ActiveCampaign Review - Advanced Marketing Automation Software
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Honest ActiveCampaign Review
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Customer Spotlight: A Billion Healthy Lunches with The Produce Moms
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100% Retention Automation: Filling Seats With Former Students
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Bobber & ActiveCampaign
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All For Small: Hipcooks
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All For Small: Chicago Food Planet
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Morrow Audio & Records
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How Koia lowered cost per customer acquisition with ActiveCampaign
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The Museum of Science and Industry uses Personalization to Entice Visitors
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Thinkific speaks directly to their customers with segmentation
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How Party Headphones uses the CRM to streamline logistics
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Artivive has grown their list 1000x using ActiveCampaign

See all (13)

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Drip Email Marketing Review: Is it Right For You?

See all (1)

Best Use for

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Business Size:

  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees
  • img Individual
  • img 2-50 Employees
  • img 51-250 Employees
  • img 250-500 Employees
  • img 500​-​1000 Employees
  • img More than 1000+ Employees

Business Type:

  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers
  • img Small Business
  • img Startups
  • img Medium Business
  • img Enterprise
  • img SMBs
  • img SMEs
  • img MSMBs
  • img MSMEs
  • img Freelancers

Industries:

  • imgAll Industries
  • imgAll Industries

We provide the best software solution for your business needs

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Features

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Core Functionalities

  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor
  • img A/B Testing
  • img Automated Workflow Optimization
  • img Behavioral Targeting
  • img Behaviour Management
  • img Cart Recovery Automation
  • img Compliance Management
  • img Contact Management
  • img Content Marketing Automation
  • img Custom Workflows
  • img Customer Journey Mapping
  • img Dynamic Content
  • img Landing Page / Web Forms
  • img Loyalty Management
  • img Progressive Profiling
  • img SMS Marketing
  • img Social Media Automation
  • img Templates
  • img Through Channel Marketing Automation (TCMA)
  • img User Access Management
  • img Visual Editor

Campaign Management

  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics
  • img Campaign Optimization
  • img Channel Management
  • img Channel Optimization
  • img Conversion Rate Optimization (CRO)
  • img Advertising Management
  • img Data Driven Optimization
  • img Landing Page Optimization
  • img Omnichannel
  • img Multichannel
  • img Performance Analytics

Email Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Email Optimization

Lead Management

  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation
  • img Lead Generation
  • img Lead Nurturing
  • img Lead Qualification
  • img Lead Scoring
  • img Leads Conversion
  • img List Management
  • img Segmentation

WhatsApp Marketing

  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging
  • img Auto - Responders
  • img Behavioral Targeting
  • img Cart Recovery Automation
  • img Drip Campaigns
  • img Segmentation
  • img Bulk Messaging

AI Capabilities

  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper
  • img Generative AI
  • img Customer Journey Mapping
  • img Predictive Analytics
  • img Smart Recommendations
  • img Subject Line Helper

Integrations Supported

  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks
  • img API Integration
  • img Barcode Integration
  • img CRM Integration
  • img Event Marketing
  • img Influencer Marketing
  • img Project Management
  • img Third Party Integration
  • img Webhooks

Analytics and Reporting

  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards
  • img Heatmaps
  • img Real-Time & Actionable Insights
  • img Live View
  • img PDF Report
  • img Predictive Analytics
  • img Session Recording
  • img Visitor Tracking
  • img Web Form Tracking
  • img Dashboards

Alerts & Notifications

  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification
  • img Desktop Notification
  • img Email Notifications
  • img In-App Notifications
  • img Push Notifications
  • img Real-Time Alerts
  • img SMS Notification

Specifications

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Deployment

  • img Web based
  • img On Premises
  • img Web based
  • img On Premises

Device Supported

  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet
  • img Desktop
  • img Mobile
  • img iPad
  • img Tablet

Supported Platforms

  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu
  • img Windows
  • img Mac OS
  • img Android
  • img iOS
  • img Linux
  • img Ubuntu

Languages support

  • imgEnglish
  • imgDeutsche
  • imgItaliano
  • imgEspañol
  • imgEnglish

Question and Answers

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Product related question and answers

How to add a contact to a specific point in an ActiveCampaign? img

To add a contact to a specific point in an ActiveCampaign, follow the steps give... Read more

How to use AI to write marketing emails with ActiveCampaign? img

Using ActiveCampaign's built-in AI feature, you can use AI to write marketing em... Read more

How to set up bulk sender in Active Campaign? img

ActiveCampaign does not supports bulk sender setup, but it does support ways fol... Read more

See all ActiveCampaign Questions & Answers img
How can I cancel my Drip Subscription? img

To cancel my Drip Subscription, follow the steps given below: Open the Set... Read more

How do you create a webhook in Drip? img

To create a webhook in Drip, follow the steps given below: Tap on ‘+ New... Read more

What are the events that automatically increase or decrease a person lead score in Drip? img

The events that automatically increase or decrease a person lead score, are as f... Read more

See all Drip Marketing Automation Software Questions & Answers img

Alternatives

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Top Alternative Products

Cronberry

Cronberry

Freshmarketer

Freshmarketer

Dotdigital

Dotdigital

Adobe Marketo Engage

Adobe Marketo Engage

See all ActiveCampaign alternatives img
Cronberry

Cronberry

Freshmarketer

Freshmarketer

Dotdigital

Dotdigital

Adobe Marketo Engage

Adobe Marketo Engage

See all Drip Marketing Automation Software alternatives img

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ActiveCampaign vs Drip Marketing Automation Software Comparison FAQs

Software questions,
answered

While ActiveCampaign offers customized features, Drip Marketing Automation Software has diverse modules. Select between ActiveCampaign or Drip Marketing Automation Software as per your business needs.

Both these products offer similar features but with a different approach. While ActiveCampaign emphasizes on user experiences, Drip Marketing Automation Software focuses on functionalities.

It all depends on the functionalities that you prefer. While ActiveCampaign offers add-ons along with essential features, Drip Marketing Automation Software emphasizes on customization.

No, the difference between ActiveCampaign and Drip Marketing Automation Software lies in terms of features and functionalities. While ActiveCampaign can be customized as per the user’s needs, Drip Marketing Automation Software addresses the diverse audience.

It depends upon your business requirement. Both ActiveCampaign and Drip Marketing Automation Software provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While ActiveCampaign is customizable, ActiveCampaign offers comprehensive modules.

A Quick Comparison Between ActiveCampaign vs Drip Marketing Automation Software

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

  • Comparison of ActiveCampaign vs Drip Marketing Automation Software In terms of Features
  • Comparison Between ActiveCampaign and Drip Marketing Automation Software In terms of Deployment Type
  • ActiveCampaign or Drip Marketing Automation Software: Which Is Ideal for Your Industry
  • Which Is Better? - ActiveCampaign or Drip Marketing Automation Software

Comparison of ActiveCampaign vs Drip Marketing Automation Software In terms of Features

ActiveCampaign includes features like Data Driven Optimization, Landing Page Optimization, Email Optimization and Content Marketing Automation. Drip Marketing Automation Software is known for functionalities like Bulk Messaging, Cart Recovery Automation, Generative AI and Lead Qualification. When you compare ActiveCampaign vs Drip Marketing Automation Software, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between ActiveCampaign and Drip Marketing Automation Software In terms of Deployment Type

While ActiveCampaign supports Web Based deployment; Drip Marketing Automation Software is suitable for Web Based deployment. While selecting between ActiveCampaign and Drip Marketing Automation Software, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

ActiveCampaign or Drip Marketing Automation Software: Which Is Ideal for Your Industry

ActiveCampaign is ideal for industries like All Industries. For All Industries, Drip Marketing Automation Software is a better choice. If you are confused between ActiveCampaign or Drip Marketing Automation Software, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - ActiveCampaign or Drip Marketing Automation Software

ActiveCampaign and Drip Marketing Automation Software can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare ActiveCampaign and Drip Marketing Automation Software during demo to decide which one is best for your business.

Author: Varun Kalra

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