Compare ActiveCampaign VS Adobe Marketo Engage

Pros & Cons

Pros

As someone like me who is new to marketing, I’ve found ActiveCampaign to be a ...Read more - nishikant bawankule Aug 26, 2024

As someone who manages both marketing and sales, having a tool that can handle c...Read more - Neelam Sharma Aug 14, 2024

Marketo Engage has been an irreplaceable tool for our marketing operations. It�...Read more - Harsha rajpal Aug 11, 2024

Adobe Marketo Engage has been a powerful asset for our marketing team. The abili...Read more - agriya leena Aug 06, 2024

Cons

There are some limitations, such as the need to manually add contacts to segment...Read more - nishikant bawankule Aug 26, 2024

The email editor could use more flexibility. - Neelam Sharma Aug 14, 2024

The cost can be a bit of a hurdle, especially for smaller businesses. It’s def...Read more - Harsha rajpal Aug 11, 2024

The platform is a bit difficult to understand when it first starts. It took me a...Read more - agriya leena Aug 06, 2024

Reviews

Verified customer reviews

ActiveCampaign Simplifies Marketing Automation Process

nishikant bawankule Aug 26, 2024

ActiveCampaign has improved our sales.

Neelam Sharma Aug 14, 2024

See all ActiveCampaign reviews

Proven to be a Perfect for Scaling Marketing Operations

Harsha rajpal Aug 11, 2024

A Comprehensive Marketing Tool That Grows with You

agriya leena Aug 06, 2024

See all Adobe Marketo Engage reviews

Reviews with Video

ActiveCampaign Review - Advanced Marketing Automation Software

Customer Spotlight: A Billion Healthy Lunches with The Produce Moms

100% Retention Automation: Filling Seats With Former Students

How Koia lowered cost per customer acquisition with ActiveCampaign

The Museum of Science and Industry uses Personalization to Entice Visitors

Thinkific speaks directly to their customers with segmentation

How Party Headphones uses the CRM to streamline logistics

Artivive has grown their list 1000x using ActiveCampaign

See all (13)

Not Available

Currently no reviews are available. Please check back later

Best Use for

Business Size:

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Individual
2-50 Employees
51-250 Employees
250-500 Employees
500-1000 Employees
More than 1000+ Employees

Business Type:

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Small Business
Startups
Medium Business
Enterprise
SMBs
SMEs
MSMBs
MSMEs
Freelancers

Industries:

All Industries

All Industries

Features

Core Functionalities

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

A/B Testing
Automated Workflow Optimization
Behavioral Targeting
Behaviour Management
Cart Recovery Automation
Compliance Management
Contact Management
Content Marketing Automation
Custom Workflows
Customer Journey Mapping
Dynamic Content
Landing Page / Web Forms
Loyalty Management
Progressive Profiling
SMS Marketing
Social Media Automation
Templates
Through Channel Marketing Automation (TCMA)
User Access Management
Visual Editor

Campaign Management

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Campaign Optimization
Channel Management
Channel Optimization
Conversion Rate Optimization (CRO)
Advertising Management
Data Driven Optimization
Landing Page Optimization
Omnichannel
Multichannel
Performance Analytics

Email Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Email Optimization

Lead Management

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Leads Conversion
List Management
Segmentation

WhatsApp Marketing

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

Auto - Responders
Behavioral Targeting
Cart Recovery Automation
Drip Campaigns
Segmentation
Bulk Messaging

AI Capabilities

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Generative AI
Customer Journey Mapping
Predictive Analytics
Smart Recommendations
Subject Line Helper

Integrations Supported

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

API Integration
Barcode Integration
CRM Integration
Event Marketing
Influencer Marketing
Project Management
Third Party Integration
Webhooks

Analytics and Reporting

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Heatmaps
Real-Time & Actionable Insights
Live View
PDF Report
Predictive Analytics
Session Recording
Visitor Tracking
Web Form Tracking
Dashboards

Alerts & Notifications

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Desktop Notification
Email Notifications
In-App Notifications
Push Notifications
Real-Time Alerts
SMS Notification

Gallery

All Videos & Images

See all (4)

Specifications

Deployment

Web based
On Premises

Web based
On Premises

Device Supported

Desktop
Mobile
iPad
Tablet

Desktop
Mobile
iPad
Tablet

Supported Platforms

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Windows
Mac OS
Android
iOS
Linux
Ubuntu

Languages support

English
Deutsche
Italiano
Español

English

Question and Answers

Product related question and answers

How to add a contact to a specific point in an ActiveCampaign?

To add a contact to a specific point in an ActiveCampaign, follow the steps give... Read more

How to use AI to write marketing emails with ActiveCampaign?

Using ActiveCampaign's built-in AI feature, you can use AI to write marketing em... Read more

How to set up bulk sender in Active Campaign?

ActiveCampaign does not supports bulk sender setup, but it does support ways fol... Read more

See all ActiveCampaign Questions & Answers

How can I integrate Salesforce Data Cloud with Marketo?

To integrate Salesforce Data Cloud with Marketo, follow the steps given below: ... Read more

How do I smoothly navigate the Marketo Engage login migration to Adobe Identity?

To smoothly navigate the Marketo Engage login migration to Adobe Identity, follo... Read more

Email address with & is not receiving an email from Marketo?

Marketo emails might not reach an email address with an ampersand (&), as mo... Read more

See all Adobe Marketo Engage Questions & Answers

Alternatives

Top Alternative Products

Cronberry

Freshmarketer

Dotdigital

Kursaha

See all ActiveCampaign alternatives

Cronberry

Freshmarketer

Dotdigital

Kursaha

See all Adobe Marketo Engage alternatives

ActiveCampaign vs Adobe Marketo Engage Comparison FAQs

Software questions,
answered

While ActiveCampaign offers customized features, Adobe Marketo Engage has diverse modules. Select between ActiveCampaign or Adobe Marketo Engage as per your business needs.

Both these products offer similar features but with a different approach. While ActiveCampaign emphasizes on user experiences, Adobe Marketo Engage focuses on functionalities.

It all depends on the functionalities that you prefer. While ActiveCampaign offers add-ons along with essential features, Adobe Marketo Engage emphasizes on customization.

No, the difference between ActiveCampaign and Adobe Marketo Engage lies in terms of features and functionalities. While ActiveCampaign can be customized as per the user’s needs, Adobe Marketo Engage addresses the diverse audience.

It depends upon your business requirement. Both ActiveCampaign and Adobe Marketo Engage provides standard features to cater diverse industry needs.

The difference lies in terms of the user interface and functionalities. While ActiveCampaign is customizable, ActiveCampaign offers comprehensive modules.

A Quick Comparison Between ActiveCampaign vs Adobe Marketo Engage

Choosing any software for your organisation is a crucial decision. As a decision maker, you must ensure that the software you choose addresses the pain points of your teams and reaps maximum benefit for you.

Comparison of ActiveCampaign vs Adobe Marketo Engage In terms of Features
Comparison Between ActiveCampaign and Adobe Marketo Engage In terms of Deployment Type
ActiveCampaign or Adobe Marketo Engage: Which Is Ideal for Your Industry
Which Is Better? - ActiveCampaign or Adobe Marketo Engage

Comparison of ActiveCampaign vs Adobe Marketo Engage In terms of Features

ActiveCampaign includes features like Data Driven Optimization, Landing Page Optimization, Email Optimization and Content Marketing Automation. Adobe Marketo Engage is known for functionalities like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. When you compare ActiveCampaign vs Adobe Marketo Engage, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between ActiveCampaign and Adobe Marketo Engage In terms of Deployment Type

While ActiveCampaign supports Web Based deployment; Adobe Marketo Engage is suitable for Web Based deployment. While selecting between ActiveCampaign and Adobe Marketo Engage, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

ActiveCampaign or Adobe Marketo Engage: Which Is Ideal for Your Industry

ActiveCampaign is ideal for industries like All Industries. For All Industries, Adobe Marketo Engage is a better choice. If you are confused between ActiveCampaign or Adobe Marketo Engage, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - ActiveCampaign or Adobe Marketo Engage

ActiveCampaign and Adobe Marketo Engage can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare ActiveCampaign and Adobe Marketo Engage during demo to decide which one is best for your business.

Author: Varun Kalra

ActiveCampaign VS Adobe Marketo Engage

We provide the best software solution for your business needs

ActiveCampaign vs Adobe Marketo Engage Comparison FAQs

Is ActiveCampaign better than Adobe Marketo Engage?

Are ActiveCampaign and Adobe Marketo Engage same?

Which is better ActiveCampaign or Adobe Marketo Engage?

Is ActiveCampaign the same as Adobe Marketo Engage?

Can ActiveCampaign replace Adobe Marketo Engage?

What is the difference between ActiveCampaign and Adobe Marketo Engage?

A Quick Comparison Between ActiveCampaign vs Adobe Marketo Engage

Comparison of ActiveCampaign vs Adobe Marketo Engage In terms of Features

Comparison Between ActiveCampaign and Adobe Marketo Engage In terms of Deployment Type

ActiveCampaign or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - ActiveCampaign or Adobe Marketo Engage

ActiveCampaign VS Adobe Marketo Engage

We provide the best software solution for your business needs

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ActiveCampaign vs Adobe Marketo Engage Comparison FAQs

Is ActiveCampaign better than Adobe Marketo Engage?

Are ActiveCampaign and Adobe Marketo Engage same?

Which is better ActiveCampaign or Adobe Marketo Engage?

Is ActiveCampaign the same as Adobe Marketo Engage?

Can ActiveCampaign replace Adobe Marketo Engage?

What is the difference between ActiveCampaign and Adobe Marketo Engage?

A Quick Comparison Between ActiveCampaign vs Adobe Marketo Engage

Comparison of ActiveCampaign vs Adobe Marketo Engage In terms of Features

Comparison Between ActiveCampaign and Adobe Marketo Engage In terms of Deployment Type

ActiveCampaign or Adobe Marketo Engage: Which Is Ideal for Your Industry

Which Is Better? - ActiveCampaign or Adobe Marketo Engage

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