Act-On

Marketing Automation Software

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Adobe Marketo Engage

Marketing Automation Software

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Platform

Starting at

$ 900 /Month

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Price On Request

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All industries

All industries

Visitor Tracking
Lead Qualification
Customer Journey Mapping
Multichannel
Event Marketing

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Subject Line Helper
In-App Notifications
Multivariate Testing
Visual Editor
Real-Time Alerts

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Overall

3.8(10)

Features

3.9

Ease of Use

Value for Money

3.8

Customer Support

3.8

Likelihood to Recommend

83%

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pros-list-icon Marketo Engage has been instrumental in helping us scale our marketing processes. The ability to automate complex workflows and segment our audience in detailed ways has made our campaigns much more effective. Posted - Aug 06, 2024

cons_icon It’s not something you can just pick up and start using right away – it takes time to learn. Posted - Aug 06, 2024

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Deployment

Web Based
On Premises

Device Supported

Desktop
Mobile
Tablet
iPad

Operating System

Ubuntu
Windows
iOS
Android
Mac OS
Windows(Phone)
Linux

Deployment

Web Based
On Premises

Device Supported

Desktop
Mobile
Tablet
iPad

Operating System

Ubuntu
Windows
iOS
Android
Mac OS
Windows(Phone)
Linux

A Quick Comparison Between Act-On and Adobe Marketo Engage

Let’s have a detailed comparison of Act-On vs Adobe Marketo Engage to find out which one is better. Let’s discover some of the essential factors that you must consider and decide whether Act-On or Adobe Marketo Engage fits your business.

Comparison of Act-On vs Adobe Marketo Engage In terms of Features

Act-On includes features like Visitor Tracking, Lead Qualification, Customer Journey Mapping and Multichannel. Adobe Marketo Engage is known for functionalities like Subject Line Helper, In-App Notifications, Multivariate Testing and Visual Editor. When you compare Act-On vs Adobe Marketo Engage, look for scalability, customization, ease of use, customer support and other key factors. The one which suits your business needs is the best.

Comparison Between Act-On and Adobe Marketo Engage In terms of Deployment Type

While Act-On supports Web Based deployment; Adobe Marketo Engage is suitable for Web Based deployment. While selecting between Act-On and Adobe Marketo Engage, figure out which one of the two is compatible with your devices. This will help in reducing the hassle after implementation.

Act-On or Adobe Marketo Engage: Which Is Ideal for Your Industry

Act-On is ideal for industries like All Industries. For All Industries, Adobe Marketo Engage is a better choice. If you are confused between Act-On or Adobe Marketo Engage, you can also check if the software has customizable modules for your industry. Industry-specific functionalities will ensure higher efficiency and ROI. However, do check for the hidden price, is any.

Which Is Better? - Act-On or Adobe Marketo Engage

Act-On and Adobe Marketo Engage can be used for different purposes and are well-suited for teams with specific needs. If you are looking for a platform that is easy to use, has low barriers to entry, and offers a lot of customization, flexibility, and integration options, then you must compare their specifications in detail at the time of demo. Compare Act-On and Adobe Marketo Engage during demo to decide which one is best for your business.

FAQs

Is Act-On better than Adobe Marketo Engage?

While Act-On offers customized features, Adobe Marketo Engage has diverse modules. Select between Act-On or Adobe Marketo Engage as per your business needs.

Are Act-On and Adobe Marketo Engage same?

Both these products offer similar features but with a different approach. While Act-On emphasizes on user experiences, Adobe Marketo Engage focuses on functionalities.

Which is better Act-On or Adobe Marketo Engage?

It all depends on the functionalities that you prefer. While Act-On offers add-ons along with essential features, Adobe Marketo Engage emphasizes on customization.

Is Act-On the same as Adobe Marketo Engage?

No, the difference between Act-On and Adobe Marketo Engage lies in terms of features and functionalities. While Act-On can be customized as per the user’s needs, Adobe Marketo Engage addresses the diverse audience.

Can Act-On replace Adobe Marketo Engage?

It depends upon your business requirement. Both Act-On and Adobe Marketo Engage provides standard features to cater diverse industry needs.

What is the difference between Act-On and Adobe Marketo Engage?

The difference lies in terms of the user interface and functionalities. While Act-On is customizable, Act-On offers comprehensive modules.