What is a revenue management system (RMS)?
A revenue Management System (RMS) is a powerful software tool used by hotels to optimize their revenue. It analyzes data from the hotel and the market to help managers set the best room rates. By using advanced algorithms and real-time data, an RMS hotel system helps hotels make smart pricing decisions that maximize their profits.
revenue management software is essential for any hotel looking to stay competitive. It helps hotels monitor market demand, adjust prices, and track key performance metrics like average daily rate (ADR) and revenue per available room (RevPAR). By comparing historical data with current market conditions, revenue management tools for hotels allow managers to predict future demand and adjust their strategies accordingly.
How to choose the best revenue management software for your hotel?
Choosing the best revenue management software is crucial for maximizing your hotel's revenue. A good RMS helps optimize room rates, analyze guest behavior, and forecast demand. Here are some tips to help you find the best fit for your hotel;
- Understand Your Business Needs: First, understand what your hotel needs from an RMS. Do you need to optimize room rates, analyze guest behavior, or forecast demand? Knowing your goals helps narrow down your choices for RMS hotel software.
- Check Reviews: Reading user reviews can provide valuable insights. Look beyond star ratings to see what other hoteliers like or dislike about a system. This helps you understand what to expect from different revenue management systems.
- Prioritize Integration: Your chosen RMS should work well with your existing systems. Whether it's your property management system, point of sale, central reservation system, or channel manager, seamless integration ensures smooth data flow and efficient operations.
- Consider Future Scalability: Choose an RMS that can grow with your business. The best revenue management software should meet your current needs and scale up as your hotel expands.
- Evaluate Customer Support: Good customer support is essential. Ensure the RMS provider offers timely and effective support, especially during critical times when you need it most.
- Test with Demos: Before committing to an RMS, ask for a demo. This lets you see how the platform works, explore its features, and assess its ease of use. Testing the system helps ensure it fits your hotel's operational workflow.
Must have features of revenue management software
Employing the best revenue management software can significantly enhance your revenue management strategy by automating tasks, integrating seamlessly with existing systems, and providing valuable data insights. Some of the must-have features of a revenue management software include;
- Automated Pricing Suggestions: Automated recommendations simplify the pricing process. The software analyzes data and suggests optimal room prices. You can accept these recommendations with a single click, either one-by-one or in bulk, saving time and effort.
- Dynamic Price Sensitivity Analysis: The Price Sensitivity Chart is a helpful tool for setting room prices. It shows the best room price based on revenue and occupancy rates. This chart ensures you choose accurate price points, considering both internal and external data.
- Flexible Open Pricing Options: Open pricing allows you to set room prices independently for different room types and channels. For example, you can adjust the AAA rate to be slightly lower than the BAR (Best Available Rate) on certain days. This flexibility helps you maximize revenue.
- Pacing Analytics: Pacing reports track your booking pace at a room type level. You can compare your current pacing with a reference date, helping you understand booking trends and make informed decisions.
- Advanced Data Visualization: Good revenue management software presents data in graphical form, making it easier to spot trends and patterns. You can build, export, and share reports with a click, helping your team understand the data and make strategic decisions.
- Instant Price Adjustments: Real-time price automation adjusts room rates based on market changes and internal data. This feature helps you take advantage of even small market shifts, ensuring your prices are always optimized for maximum revenue.
- Cloud-Based Integration: Cloud-based software integrates seamlessly with other systems and allows for real-time updates. This means you always have access to the latest features without needing to purchase new versions of the software.
- Optimized Group Booking Management: This module helps you price group bookings accurately. It provides the optimal group price and the lowest acceptable price, ensuring you don't lose revenue by accepting low offers.
- Predictive Demand Forecasting: Future demand insights give you access to booking and travel intent data, helping you forecast demand accurately. This feature is crucial for making reliable predictions and planning relevant promotions.
Benefits of using revenue management software
Using revenue management software can transform how hotels manage their pricing and inventory. This software uses data and algorithms to optimize room rates, forecast demand, and stay competitive. Here are some key benefits of integrating an RMS hotel system into your operations;
- Real-Time Rate Adjustments: revenue management software allows you to adjust room rates in real-time. By analyzing market data, guest behavior, and competitor pricing, the system ensures your rates are always competitive. This helps you attract more guests and maximize revenue.
- Centralized Control: An RMS hotel management software unifies various revenue management tasks into one centralized dashboard. This simplifies the management process, allowing you to view and adjust rates, monitor performance, and make data-driven decisions all from one place.
- Improved Key Performance Indicators (KPIs): One of the significant benefits of using an RMS hotel system is the improvement in KPIs such as Revenue Per Available Room (RevPAR) and Gross Operating Profit Per Available Room (GOPPAR). By setting optimal rates and adjusting them based on real-time data, the software helps increase your hotel's overall profitability.
- Automation and Efficiency: With RMS hotel software, you can automate routine tasks like rate updates and data analysis. This reduces manual workload, minimizes errors, and ensures consistency across all distribution channels. Automation frees up your staff to focus on more strategic tasks, enhancing overall efficiency.
- Competitor Monitoring: A good revenue management system includes tools for monitoring competitor rates. This allows you to adjust your pricing strategy based on what other hotels in your area are doing. Staying competitive helps you attract more guests and increase bookings.
- Scalability: Whether you run a small boutique hotel or a large chain, the best revenue management software can scale to meet your needs. It adapts to the size of your property, offering solutions that maximize revenue regardless of your inventory size.
- Forecasting and Revenue Estimations: revenue management software provides accurate forecasting and revenue estimations. By analyzing historical data and current market trends, the system helps you predict future demand and set optimal room rates. This proactive approach ensures you are always prepared for market changes.
- Data-Driven Insights: An RMS hotel management software collects and analyzes data, presenting it in easy-to-understand reports, charts, and graphs. These insights help you understand your performance, identify trends, and make informed decisions to improve your revenue strategy.
- Enhanced Guest Experience: By optimizing room rates and ensuring competitive pricing, revenue management software helps attract more guests. Happy guests lead to positive reviews and repeat bookings, further boosting your hotel's success.
Top 10 revenue management software comparison
Find the comparison table below with details on price and features of top 10 revenue management software;
Software | Inventory Control | Revenue Management | Competitor Price Tracking | Data Visualization | Prices |
ResNexus | ✓ | ✓ | X | X | Price On Request |
ResNexus | ✓ | ✓ | X | X | Price On Request |
Guesty | ✓ | ✓ | X | X | Price On Request |
Octorate | ✓ | ✓ | X | X | Starts at $30/month |
IDeas | X | ✓ | X | X | Starts at $1,000/year |
eZee Mint | X | ✓ | X | X | Starts at $50/month |
MyForecast | X | ✓ | ✓ | X | Starts at €109/month |
Cloudbeds | ✓ | ✓ | X | X | Price On Request |
Newbook | X | ✓ | X | X | Starts at $150/month |
AxisRooms | ✓ | ✓ | X | X | Starts at ₹14,999/yearly |
RoomPriceGenie | ✓ | ✓ | ✓ | ✓ | Starts at $119/month |
What is the cost of revenue management software?
revenue management software helps hotels optimize their room rates and maximize revenue. The cost of this software varies based on the features and capabilities it offers. Generally, the price ranges from a few hundred to several thousand dollars per month.Factors Influencing the Cost
- Number of Rooms and Properties Managed: The more rooms and properties a hotel manages, the higher the cost of the revenue management system. Larger hotels with more complex needs may require more advanced features, leading to higher costs.
- Feature Set: Basic RMS hotel software includes essential features like rate management and data analysis. More advanced systems offer sophisticated modules such as pricing optimization, demand forecasting, and detailed reporting. These additional features can significantly increase the cost.
- Integration with Third-Party Services: Some RMS hotel management software offers integration with other systems like property management systems (PMS) and channel managers. These integrations can streamline operations but may also add to the overall cost.
Pricing Models
- Subscription Plans: Most cloud-based revenue management systems use a subscription model. This means hotels pay a monthly fee based on the features they use. This model is flexible and allows hotels to pay only for what they need.
- Pay-As-You-Go: Some revenue management software offers a "pay-as-you-go" pricing model. This allows hotels to pay based on their usage, making it more affordable for smaller properties.
- Bundled Services: Many providers offer discounts when hotels bundle multiple services together. This can include integrating the RMS with other revenue management tools for hotels, which can lead to cost savings
.Additional Costs
- Enterprise Solutions: revenue management software designed for large enterprises can be more expensive, with costs running into five or six figures annually. These solutions offer advanced functionalities and extensive support, which justify the higher price.
- Support and Scalability: Hotels should also consider the level of customer support and the software's scalability. Prices often reflect these factors, as better support and the ability to scale up as the hotel grows are valuable features.