What are Keywords Rank Checker Tools?
Search engine optimization plays a crucial role in establishing a strong online presence and enhancing online visibility. Keyword rank checker tools help in evaluating the website’s performance and establishing SEO strategies by providing insights into website ranking for specific keywords.
These keywords rank checker tool provide actionable insights on keyword performance, as well as data on click-through rates, search volume, and other SERP ranking factors. With the help of a keyword rank checker, you can not only find keyword positions but also perform keyword research, audit website SEO, and conduct competitor research.
How does the Keywords Rank Checker Tool work?
The keywords rank checker tool provides real-time insights into the website rank for different keywords along with the website’s performance on other key metrics. These rank checker tools find keyword rank by regularly scanning search engine results for the specific keywords defined by the business.
In addition to performing a keyword ranking test, the website ranking checker also provides data related to industry-related keywords, the search volume of these keywords, estimated traffic, and other analytics for each keyword. This helps in evaluating the SEO efforts and improving SERP rankings.
Features of Keywords Rank Checker Tools
Keyword rank checker tools are equipped with features like keyword research, competitor analysis, keyword rank reporting, and so on. Discussed below are the key features of a keyword rank checker tool to optimize your content and SEO strategy:
- Real-Time Ranking Reports: Keyword rank finder tools provide real-time updates on SERP rankings in any location. These tools find the keyword position and generate performance reports of the website based on organic listings, featured snippets, paid ads, and more in real time.
- Desktop and Mobile Rank Tracking: Keyword rank finders give detailed insights into the website’s keyword ranking for different devices. These tools help in filtering keyword ranks and other SEO insights between mobile and desktop devices for better optimization of SEO efforts.
- Local and Global Rank Tracking: A distinctive feature of keyword rank tracking tools is that they help you set different geolocations and track your website’s keyword rank for any location with complete accuracy.
- Keyword Research Feature: With the help of a keyword ranking checker tool, you can analyze and research keywords based on their search volume, search intent, difficulty level, and so on. Some keyword rank checkers also provide keyword suggestions to simplify your keyword research and better optimize the website’s content and SEO strategy.
- Keyword Position History: Another integral feature of keyword position checker tools is to maintain a record of keyword position history. With the search results changing regularly, this feature is imperative to compare historical data and review the website’s performance over time. With the help of this feature, you can also evaluate the impact of a keyword strategy on your online visibility.
- Competitor Analysis: Keyword ranking position checker tools are equipped with competitor analysis features that provide insights into the keyword ranking of your competitors. Some keyword tracker software also provides advanced functionalities to evaluate common keywords and unique keywords on competitor’s websites.
- Custom Report Generation: With the help of keyword rank tracking tools, you can generate custom reports with key metrics to track the keyword ranking of your website. These tools provide data filtering options and enable you to generate reports for a scheduled time duration.
Benefits of Keywords Ranking Checker Tools
Keyword ranking checker tools help in gaining comprehensive insights into keyword ranking, performing competitor analysis, gaining measurable results, and saving time in finding keyword positions by automating the keyword rank tracking process:
- Data Accuracy: The main advantage of keyword ranking checker tools is that they provide accurate real-time insights into a website’s SERP ranking, enabling data-driven decisions. The software scans search engines and provides in-depth and accurate insights into key performance metrics of the website SEO.
- Comprehensive Insights: A keyword rank tracker not only finds the keyword rank of the website but also helps unveil keyword insights such as search visibility, organic traffic forecast, and average position of the website. Keyword rank tracking tools provide comprehensive data insights that further help in refining the SEO strategy of the website.
- Competitor Analysis: Keyword rank tracking tools help in conducting competitor analysis by extracting data related to competitor keywords, their domain rankings, and other similar insights.
- Time-Saving Solutions: Another key benefit of keyword ranking test software is that it eliminates the manual efforts of tracking keyword ranks and SEO insights. The tool consolidates keyword performance insights at a single location for quick website performance assessment.
Top 10 Keywords Rank Checker Tools Comparison
Mentioned below is a brief comparison of the best keyword rank checker tools based on their key features and pricing:
Top 10 Keywords Rank Checker Tools Comparison |
Keywords Rank Checker Tools | Key Features | Keywords Rank Checker Tools Pricing |
SEMrush | Daily Keyword Updates, Keyword, Domain, and Backlink Analytics, Looker Studio Integration, API Access, Google Maps Rankings | Starting at $129.95/month |
AHREFS | SEO Dashboard, Site Audit, Rank Tracker, Competitive Analysis, SERP comparison | Starting at $99/month |
Sitechecker | On-page SEO Audit, Keyword SERP History, Keyword Research, Looker Studio Integration, Structured Data Markup | Starting at $49/month |
Nightwatch | Competitors Tracking, Site SEO Audit, Google Analytics Integration, Google Search Console Integration, API Access | Starting at $32/month |
AccuRanker | SERP Feature Tracking, Advanced Data Segmentation, Competitor Tracking, Google Analytics Integration, Google Search Console Integration, Google Looker Studio Integration | Starting at $116/month |
SEO Powersuite | Site Crawling & Auditing, Backlink Tracking & Link Auditing, Scheduling Reports and Report Delivery, In-App Content Optimization, Unlimited Keywords Tracking | Starting at $299/year |
SE Ranking | On-page SEO Checker, Competitive & Keyword research, Backlink Checker, SEO Reporting, Historical Data on Keywords/Domains, Page Changes Monitoring | Starting at $44/month |
Ranktracker | Daily Keyword Tracking, Page Audit Reports, AI Article Writer, Keyword Suggestions, Mobile & Desktop Search Engine Tracking, Traffic Value Savings Estimate | Starting at $16.80/month |
Moz Rank Tracker | Multiple Search Engine Tracking, SEO Insights, Scheduled Reports, On-Page Grader Reports, Mobile Ranking Checker | Starting at $99/month |
SimilarWeb | Search Engine Ranking Reports, Automatic Competitive Tracking, Traffic & Engagement Reports, Keyword Rank Tracking, Analyze website structure | Starting at $125/month |
How do we evaluate and select the Best Keywords Rank Checker Tools for you?
There are many free and paid options for selecting the best keyword rank checker tools. To narrow down your options and assist you in finalizing the right keyword rank checker for you, we have evaluated different tools based on their user-friendliness, key features, third-party integration options, and pricing.
The ultimate choice for the best keyword position checker tool depends on your business requirements. This includes the key performance metrics you wish to evaluate, integration options offered by the software, and the budget of your organization.
How to choose the best Keywords Rank Checker Tools?
To choose the best keywords rank checker tool, you have to compare the software options based on various considerations like key performance metrics, features, user-friendliness, and pricing:
- Business Objectives: To find the right keyword rank checker, you need to first analyze your business requirements and assess whether the software meets your needs. This can be done by listing down the metrics you wish to tag and the functions you want to perform on the tool.
- User-Friendliness: Operating the site ranking checker and analyzing the keyword position reports need not be a hassle for your team. Compare the keyword rank checker tools based on the user-friendliness of the software, such that it can be easily integrated with your third-party analytical tools and used without the need for technical expertise.
- Features: Some keyword rank checkers only provide comprehensive ranking reports while others extend the features to detailed SEO reports and keyword insights. Choose the keyword rank checker that provides the maximum features at the right price.
- Integrations: The presence of your business may vary on different search engines, hence, a tool that provides seamless integration across multiple search engines is imperative. In addition, the keyword position checker tool should offer integration with your SEO analytics tools for a streamlined workflow.
- Customization: An important consideration while choosing the best keyword rank checker tool is to evaluate the customization options offered by the tool for generating reports, the flexibility to compare historical keyword ranking insights, and advanced options to filter keyword performance based on location and devices.
How to use a keyword position-checking tool?
Using a keyword position-checking tool follows a sequence of steps, including domain integration with the tool, entering relevant keywords, and generating reports on the keyword performance metrics:
- Set up your website domain on the keyword rank checker and integrate the software with third-party analytical tools to track keyword ranking.
- Evaluate the keywords based on their search volume, difficulty, and relevance. Perform basic keyword research and determine the SEO keywords to track.
- Set up a tracking campaign for multiple keywords by specifying the time duration and frequency of scanning the search engine results. Define the location and devices to be analyzed for tracking keyword ranks.
- Review keyword performance from the project dashboard and generate a custom report for evaluating the key metrics that you need to analyze.
Modules of Keywords Ranking Checker Tools
The key modules of a keywords ranking checker tool are site explorer, rank tracker, keyword explorer, report generation, and SERP analysis:
- Site Explorer: The site explorer module of a keyword ranking checker tool gives insights into every keyword for which the web page ranks. This module encompasses keyword search volume, website ranking position, estimated traffic, and ranking URL.
- Rank Tracker: The rank tracker module in a keyword ranking checker tracks the website’s ranking progress for bulk keywords over a specified time. This module helps you evaluate the website’s performance over time, view historical data for keyword ranking, and compare website performance on different keywords against competitors.
- Keyword Explorer: The keyword explorer module is an important module that comprises tools to conduct keyword research and extract data on top-ranking pages on any keyword. This module combines important metrics at a single location, including visibility of the website, web page position for a keyword, organic traffic, and keyword suggestions based on search volume, trends, and difficulty.
- Keyword Rank Dashboard: Set up your website for analysis, establish keywords to monitor rankings in real-time, and generate reports at a single dashboard. The custom keyword rank dashboard of a keyword rank checker tool gives insights into the visibility, average position, and organic traffic generated by the website for a particular keyword.
Implementation of Keywords Ranking Checker Tools
Implementation of a keyword ranking checker tool follows a few simple steps including setting up the website URL, establishing keywords, and monitoring the performance of the website on a custom dashboard. Below is an overview of the implementation of the keyword rank tracker:
- The first step in implementing a keyword rank tracker is to integrate the software with other SEO analytics tools.
- Create a campaign with the website URL, keywords, and other details.
- Define the search engines, devices, and geo-location to track.
- Further, you can narrow down the analysis by setting up location, language, and other details for monitoring website performance.
- Add keywords and tags to track, you can also import keywords list from a CVS file.
- Schedule tracking duration and monitor the website performance over a custom dashboard.
What is the cost of Keywords Rank Checker Tools?
The basic cost of keyword rank checker tools may start from $35 per month with some necessary keyword performance metrics, limited keywords to track, and basic SEO reports. There are also some free and open-source keyword ranking position checker tools that allow you to enter the website domain and evaluate the website ranking for a defined number of keywords without any additional SEO metrics to study.
The cost of keyword rank checker tools will increase with every additional feature they offer. For an enterprise-level keyword rank finder tool with multiple SEO metrics to track, such as backlink numbers, CTR, organic traffic, and so on, the average price starts at $99 per month. Such tools allow you to enter multiple domains, integrate analytics accounts of the search engine, and generate customizable SEO reports for the website.