Best Pharma CRM for Pharmaceutical Industry

What is Pharma CRM software?

Pharmaceutical CRM is a software designed to assist pharmaceutical companies in managing their sales and marketing efforts while ensuring compliance with industry regulations. Pharma CRM used by pharma companies to generate more revenue by reaching new clients such as doctors, hospitals, health care centres, physicians, chemists and patients. Pharma CRM systems let you stay ahead of the competition as the data analytics set up within the software generates reports and feedback loops to keep a track of competitors in the market.

By organizing and analyzing data, pharma CRM software enables sales reps to prioritize their leads and tailor their approach to individual doctors. Moreover, by ensuring adherence to industry compliance standards, such software enhances the credibility of pharmaceutical companies in the eyes of physicians. CRM for pharma companies helps in improved customer retention. Pharmaceutical CRM does this by leveraging data-driven decisions for collecting deeper insights into customer behaviour. This is done by assessing data from the sales, social media behaviour and support interactions.  

Key features of Pharma CRM software

CRM for pharmaceutical companies help in managing interactions between sales representatives and healthcare professionals. It facilitates effective communication and relationship-building while ensuring compliance with industry regulations. Here are some of the common features of pharma CRM software;

1. Cycle Activities Planning: Pharmaceutical CRM enables cycle activities planning in order to automatically schedule visits and calculate instantly the total number of visits. There are also available preconfigured graphs and reports to plan and analyse key indicators for routine, cyclic tasks. 

2. Field Force Management: This is an option through which information can be made available to employees at any time and location. Pharmaceutical CRM software solution makes it easy to view geographic locations, identify routes through route planner and access full customer database.

3. Representative Management: Pharmaceutical CRM software enables efficient management of medical representatives' office visits, considering factors such as geographic convenience and physician specialization. This feature allows reps to track their visits based on various parameters like medication, representative, and region, empowering them to enhance future marketing strategies.

4. Campaign Management: Effective marketing campaign management is critical for pharmaceutical sales representatives. CRM software equips reps to execute targeted marketing campaigns, both in-person and virtually. They can access organized product and physician data to create personalized email messages and compelling presentations. Additionally, the software may offer capabilities for generating segmented calling lists to optimize phone campaigns.

5. Sample Tracking: Advanced CRM software pharma includes sample tracking functionality, enabling reps to manage their drug sample inventory efficiently. This feature also facilitates tracking of prescription preferences among physicians, aiding reps in tailoring their approach during interactions.

6. Sales Process Management: CRM software for pharmaceutical companies provides tools for sales automation. It helps with efficiently planning sales activities and managing distribution channels. The unified database of products provides a detailed description of each drug to create a product-segment matrix.

7. Omnichannel Service Management: Pharma CRM systems provide a complete overview of customers across different channels. It also helps register cases and assigns agents to work on such cases. This platform is further used for monitoring the status of cases as well as the automation of customer centers. 

8. Regulatory Compliance: Compliance with industry regulations, particularly those enforced by the Food and Drug Administration (FDA), is paramount in the pharmaceutical sector. Pharmaceutical CRM software integrates embedded compliance modules to ensure that sales, marketing, and service activities adhere to regulatory requirements. This safeguards companies from potential legal and financial repercussions associated with non-compliance.

9. Mobile Device Support: Given the nature of pharmaceutical sales involving frequent in-person visits, support for mobile devices is invaluable. Modern CRM solutions offer mobile applications equipped with specialized tools tailored for drug sales representatives. These tools may include features such as digital signature capture, barcode recognition, and sample tracking, enhancing the efficiency and effectiveness of field operations.

10. Preconfigured Industry Reports: The platform generates real-time reports for analyzing and planning visits, plans and cyclic tasks. The dashboard feature is used for assessing both short-term/long-term results. KPI (Key Performance Indicators) tools provide key growth metrics for tracking the performance of your pharma business.

11. Unified Customer Database: CRM for pharma companies records the history of customer interactions and communication in one place. The CRM also provides a report for a smart duplicate search to keep data up-to-date and free from bugs. Many businesses also use it for enriching their company’s data.

12. Marketing Resource Management: Pharma CRM platforms provide marketing automation tools for segmenting and targeting pharmaceutical products. Closed-loop marketing tools help manage event schedules for effectively handling the target audience.

13. Account-Based Selling Model: Pharmaceutical CRM tools are used for identifying key accounts and maintaining meaningful communication with primary/speciality care clinics and preferred pharmacy networks. You can also plan target activities with your key accounts to market newly launched products and improve relations with customers/clients.

Benefits of CRM in Pharma industry

By implementing a robust CRM for pharmaceutical industry can offer the following benefits;

1. Streamlined Processes: One of the primary benefits of pharmaceutical CRM is the automation of various processes. This automation simplifies tasks such as data importation from multiple sources, enabling sales teams to access comprehensive insights for collaboration with distributors and pharmacy personnel. By analyzing these insights, companies can adapt their strategies to align with current market trends, maximizing overall workflow efficiency.
2. Enhanced Data Management: Pharmaceutical customer relationship management software provides integrated databases for storing and managing customer information. This centralized approach eliminates the inefficiencies associated with paper-based data management and ensures data consistency across all departments. Moreover, integration with existing IT infrastructure enables efficient data exchange, facilitating comprehensive data analysis and informed decision-making.
3. Customer Journey Analysis: CRM for pharmaceutical companies enable the operations to track and document customer interactions throughout their journey. By maintaining a comprehensive record of customer experiences, companies can offer personalized services tailored to individual needs. Account and contract management functionalities further enhance customer engagement by identifying opportunities for upselling or cross-selling based on customer interactions and preferences.
4. Improved Customer Engagement: Engaging customers in marketing and sales strategies is essential for staying competitive in the pharmaceutical industry. Pharmaceutical customer relationship management systems facilitate customer participation by providing insights into their preferences and behaviors. By involving customers in the decision-making process, pharmaceutical companies gain valuable feedback and insights, enabling them to refine their services and drive profitability.
5. Efficient Lead Management: Pharmaceutical CRM systems streamline lead management processes by storing and analyzing data from various sources. This comprehensive data scope allows sales teams to identify potential leads and track their interactions with customers and employees. By understanding customer behavior patterns, companies can effectively prioritize leads and optimize their sales strategies for maximum effectiveness.
6. Enhanced Marketing Strategies: CRM tools empower pharmaceutical companies to develop targeted marketing strategies based on customer behavior and market conditions. By segmenting customer groups and analyzing marketing data, companies can tailor their campaigns to specific demographics and territories, ensuring maximum impact and return on investment.
7. Optimized Products and Services: Utilizing CRM for patient and customer profiling enables pharmaceutical companies to customize their products and services according to specific needs. By leveraging detailed patient data, companies can develop specialized treatments and therapies, enhancing patient outcomes. Additionally, CRM for pharmaceutical industry facilitates effective inventory management by centralizing data on medication storage guidelines and customer preferences, enabling efficient service delivery.

Factors to consider while selecting the right pharmaceutical CRM software

Selecting the right pharmaceutical CRM software is crucial for pharmaceutical companies to effectively manage their operations and customer relationships while ensuring compliance with industry regulations. When evaluating various CRM solutions, several key factors should be considered;

1. Understanding System Functionality and Benefits: Before delving into selecting a pharmaceutical CRM solution, it's essential to comprehend how the system operates and the benefits it offers. The primary focus of CRM software is to attract and retain valuable customers by understanding their needs and preferences. Therefore, it's vital to choose a system that provides insights into existing customer behavior while facilitating the acquisition of new prospects.
2. Alignment with Business Goals: An integral part of selecting the right CRM in pharma industry is aligning it with the business goals and objectives. Companies should clearly define their goals and determine how the CRM system will contribute to achieving them. Having a well-defined path ensures that the chosen software supports the company's strategic initiatives and helps in reaching desired milestones.
3. Staff Involvement and Ownership: Involving staff members in the decision-making process regarding CRM software pharma is essential for successful implementation. After establishing business goals, identify how the software will be utilized and who will be involved in its implementation. Including staff ensures ownership of the system and facilitates the sharing of valuable insights that contribute to a smooth implementation process.
4. Compatibility with Existing Software: Compatibility with existing software systems is another crucial factor to consider when selecting CRM software for pharmaceutical companies. It's important to choose software that easily integrates with the company's existing systems, ensuring business continuity and minimizing disruptions. Employees are more likely to adopt software that complements their current workflow and enhances efficiency.
5. Conducting Test Drives: Before finalizing the purchase decision, it's advisable to conduct test drives of the proposed CRM system with all relevant users. Involving end-users in the evaluation process provides valuable feedback and ensures that the selected CRM for pharma companies meets their needs and expectations. Test-driving the software also allows companies to assess its usability, functionality, and compatibility with existing processes.

Top 10 Pharma CRM Comparison

Here is the list of top 10 pharma CRMs with best features and prices;

Top 10 Pharma CRM Comparison
Pharma CRM Software	Best Features	Pharma CRM Pricing
Exeevo Omnipresence	AB Testing, API, Access Controls/Permissions, Action Management	Starts at $20
Kapture	Seamless integration, Real-time analytics, Tailored Pharma CRM Software, Cloud-based	Starts at $19
CRMNEXT Pharmaceutical	Patient Engagement, Cost-Effective Solutions, Advanced Analytics, KOL Engagement	Price On Request
StayinFront	Robust Analytics, Intuitive Interface, Complete Client Management	Starts at $250/month
Pitcher	Custom Content, Interaction Monitoring, Unified Messaging, Training Tools	Starts at $20/month
Inception CRM	Platform Flexibility, User-friendly, Focused Messaging, Optimized Timing	Price On Request
Creatio	No-Code Customization, Unified Platform, Comprehensive Analytics, User-Friendly Interface	Starts at $25/user/month
Veeva CRM	Strong Analytics, User-friendly Interface, Full Client Management	Starts at $200/user/month
Medismo	Indian Focus Design, Fast Workflow, Complete CRM, Scalability	Price On Request
Synergistix	Call Management, Sample Tracking, Comprehensive Analytics, Sales Reports	Price On Request

How do we evaluate and select the best Pharmaceutical CRM for you?

To evaluate and select the best Pharmaceutical CRM for our clients, we considered various factors to ensure optimal functionality and efficiency. Our thorough process involved assessing key features such as account receivable management, data loading capabilities, report generation, inventory management, HIPAA compliance, barcode scanning, user management, patient history tracking, push notifications, and re-order management. Each software option was rigorously evaluated to ensure it met the unique needs of pharmaceutical companies, providing comprehensive solutions for operations and enhanced customer relationships. Through our diligent evaluation process, we strive to deliver the most suitable CRM for pharma companies tailored to our clients' specific requirements.

Modules of Pharama CRM Software

1. Contact Management: CRM software for pharmaceutical companies streamlines an organization’s operational process by improving business relations. The software does this by managing a company’s interaction with clientele and customers.
2. Lead Management: Manage all your leads in a single platform through Pharma CRM systems’ intelligent automated lead assignments. The software is also used for providing context-based coaching tips to field reps. Pharma CRM software helps with lead tracking, bulk lead assignment, bulk upload of leads, etc.
3. Analytics: Pharmaceutical CRM’s actionable analytics provide powerful functionality for managing a pharma sales force. It also offers rich integrations for extensive operational performance. With a comprehensive database of customers, it’s easy to manage the interaction history with customers and provide personalized services.
4. Performance Management: Pharmaceutical CRM software helps predict demand in the market for pharmaceutical products by evaluating druggist purchase patterns and physician recommendation patterns. You can also organize target prospect groups for maximizing the reach of promotion campaigns.
5. Social Media Management: CRM for pharma companies is used by enterprises, start-ups, businesses and other entities for capturing leads from social media platforms like Twitter, Facebook, etc. Pharma businesses require social media management processes for customer management and support.
6. Email Marketing: Collect email lists, segregate your customers and create new mailing lists to create customized marketing messages. You can also run email campaigns and monitor their performance for improved client/customer relations.
7. Reports: Pharma CRM models utilize data management and geo-targeting functionality for creating territory management reports. The software also provides transmission review reports, drill-down and drill-trough reports.
8. Task Management: Pharma CRM offers multichannel engagement and capabilities for sample inventory tracking, expense reporting and targeting for efficient task management. You can also use portfolio data and embedded analytics for the purpose.
9. Mobile System: Mobile CRM tools of a sales force automation software help with company and contact profiling/tracking. The software uses advanced targeting tools for smooth mobility. Mobile systems result in inefficient targeting and scheduling for you to access data from any location, any time.
10. Customer Feedback : Customer feedback management is a necessity for improving the performance of a business and earning profits. Mass marketing, target marketing and relationship marketing can be done on the basis of data collected by Pharma CRM tools.
11. Sales Data Management: Sales automation processes within this data management software automatically store sales data and perform such ancillary tasks that let you focus on more crucial business activities. Some of the ancillary tasks include form filling, managing reports and accessing call records.
12. Call Center Management: Customer’s history in the form of purchases and references are stored by Call Center CRM Software for pharmaceutical software. Any time a customer calls with an issue, your team can immediately access all the information available to provide an urgent solution.