CRM Software for Healthcare

What is a Healthcare CRM? 

Healthcare CRM is a comprehensive software for medical service providers, assisting in the storage and management of patient information, enhancing service and engagement, refining patient acquisition strategies, and boosting the marketing efforts of healthcare institutions. 

The software automates marketing and sales processes in the healthcare industry while ensuring compliance with healthcare security regulations. 

Benefits of Using CRM for the Healthcare Industry 

The top benefits of using hospital CRM in healthcare institutions include managing patient’s online data, making data-driven decisions, tracking activities, and measuring patient experience: 

• Manage Your Patients’ Data Online: Healthcare CRM software provides mobility to data access, allowing hospital staff to access patient-related information from anywhere. With custom fields, access controls, and centralized database management, a health CRM simplifies online data management.  
• Informed Decision-Making: Employees and sales representatives can immediately see where their attention is needed the most, and managers can make data-driven decisions in real time. A hospital CRM provides in-depth information about patient requirements to amplify customer satisfaction and streamline marketing efforts.   
• Integrated Activity Tracking: Built-in activity tracking is an integral feature of a CRM in hospital industry, with the help of which, you can track patient activities like medical tests, reports, appointments, etc. This enables managers to ensure that the patient’s needs are not overlooked.  
• Protection of Patient Data: The security of patient information is critical in the healthcare industry. A CRM in hospital industry guarantees that information collection, storage, and exchange is consistent with Data Protection Regulations in today's digital world.  
• Data storage: A healthcare CRM system can be integrated with your patient data storing solution. Many healthcare organizations utilize CRM to record medical and non-medical data about their customers and patients, such as contact information, ailments, medications, appointments, etc.   
• Swift Communication: Communication with patients throughout the treatment process is made easier with the help of a hospital CRM. The communication panel in the healthcare CRM program makes it simple to communicate with your team and patients, including making phone calls as well as managing emails.  
• Measure patient experience: This allows you to gain a better understanding of patient behaviour, needs and demands to build stronger relationships with them. CRM for doctors helps in collecting feedback and ensuring the success of treatment by sending automated follow-ups. 
• Chronic Disease Management: Automated notifications and warnings can lead to improved chronic disease management. A state-of-the-art hospital CRM helps health professionals track patients’ history and notifies them if there are any alarming health condition arises.  
• Faster & Accurate Billing: CRM software in hospital industry helps drastically improve your billing processes. It's easier to track billing transactions and charge patients for the healthcare services they availed.  
• Managing dashboards & reports: CRM software for healthcare provides all business-related data in a single place for medical and non-medical professionals to track and manage their day-to-day tasks.  The healthcare CRM provides detailed performance insights and custom reports to manage patient data.  

Things to Consider While Buying Healthcare CRM 

When looking for a healthcare CRM, it is important to consider factors like data security, integration capabilities, custom report generation, technical support, and patient tracking functionalities: 

1. Data Security: Hospital CRM must ensure secure data storage and access to protect sensitive patient information. The software must be compliant with healthcare and data storage regulations to maintain data integrity. 
2. Third-Party Integration: An important consideration for choosing a CRM in the medical industry is to ensure that the software integrates with your existing tools. The best hospital CRM software should offer third-party integrations with database management systems, patient directories, medical POS, and other software. 
3. Tracking Functionality: When looking for the right medical CRM, ensure that the software allows you to track activities, KPIs, and general business health reviews at a centralized location. The software must offer compatibility with different devices and a comprehensive dashboard to monitor daily activities.  
4. Custom Reports: Another important factor to consider when looking for hospital CRM software is the option of custom report generation. The CRM tool must enable users to generate detailed reports for measuring success on defined KPIs and making data-driven decisions.  
5. Learning Curve: Lastly, it is important to consider that a hospital CRM is used by different levels of medical staff with varying technical expertise. The software should have a low learning curve and prompt technical support to help the hospital or medical institution navigate through the complexities of the tool. 

Must Have Features of Healthcare CRM 

The CRM in hospital industry must include certain features, such as patient management, workflow automation, integration capabilities, data security, and analytical support: 

1. Patient Management: An integral feature of a healthcare CRM is to enable the health institution to manage patient data, including personal information, medical history, interaction logs, and more. The software allows patients and medical staff to access these records, enabling timely and personalized communications.  
2. Workflow Automation: With the help of CRM software for healthcare industry, recurring administrative tasks can be automated by establishing a custom workflow. The hospital CRM adds automation to appointment scheduling, prescription management, and alert notification processing.  
3. Integration Support: Most hospital CRM tools offer third-party integration with tools like Electronic Health Records (HER), Medical Billing Systems, and other healthcare platforms. This enables a smooth data flow and synchronized operations.  
4. Security and Compliance: Health CRM tools are equipped with robust security, privacy, and data protection measures to safeguard sensitive patient information. The hospital CRM software also offers compliance with national and international healthcare regulations. 
5. Analytical Features: The most important feature of a hospital CRM is data analytics and reporting. The software allows users to manage and monitor patient information in a comprehensive dashboard and generate custom reports to track patient feedback.  

Top 10 CRM for the Healthcare Industry 

Given below is a comparison of the top 10 healthcare CRM based on key features and pricing:

Best Healthcare CRM Softwares
Softwares	Key Features	Pricing
Salesforce Health Cloud	Contact Tracing, Clinical and Insurance Data Models, Care Plan Customization & Management, Referral Management, Utilization Management, Collaboration	Price on Request
Leadsquared Healthcare CRM	Secure data management, Appointment Management, Multichannel Communication, Portals, Remote Monitoring, Lead + Opportunity management	Starting at ₹2500/user/month
Pipedrive	Appointment Management, Contact Management, Document Management, Patient Data Management, Marketing Automation, Mobile Access	Starting at $12/user/month
Caspio	Case Management, Claims Management, Healthcare Contract Management, Healthcare Data Management, Incident Management	Starting at ₹3,285/month
Zendesk	Real-time customer analytics, Powerful integrations, Help centers, Unified agent workspace, AI-powered automation answers, Custom agent roles and permissions	Starting at $55/user/month
Zoho CRM	Patient Record Management, Advanced Analytical Capabilities, Digital Signing, Centralized Patient Database, Appointment Management	Price on Request
Creatio CRM	Customer Dashboard, Collaboration Tools, Business Process Management, Lead Management, Opportunity Management	Starting at $25/user/month
Bitrix24	Patient Information Management, Task Scheduling, Report Generation, Forms and Document Management, Reminders and Notifications	Starting at Rs. 1,590/user/month
Nimble	Email Marketing, Contact & Account Management, Opportunity & Pipeline Management, Task / Activity Management, Customer Contract Management, Lead Qualification	Starting at $30
Monday sales CRM	Dashboard, Sales Forecasting, Activity Tracking, Content Import/ Export, Lead capturing, Email Sync	Starting at $30

How Do We Select the Best Healthcare CRM for Our Users?

Out of the various hospital CRM tools available in the market, finding the best medical CRM tool can be complex. To select the right tool that fits your needs, it is important to evaluate different CRM for the healthcare industry based on the integrations supported by the tool, user-friendliness, analytical capabilities, workflow automation, and customization options available.  

For ease of comparison, we have compared above some of the best healthcare CRM software based on their key features and pricing, so that you can decide which tool fits your business needs and helps you improve the patient experience.

Healthcare CRM Pricing in India

Most hospital CRM tools offer monthly subscription-based pricing options per user. The software is available in three pricing plans with different features, fitting the needs of different users.  

The starting price of hospital CRM ranges between Rs.1500-2000. This price may vary depending on the service provider, customer requirements, volume of patient database, integrations offered, and so on. 

What's the Use of CRM in the Healthcare Industry? 

The healthcare business primarily focuses on two types of CRM software. One allows organizations to stay in touch with their patients, and the other option allows general and specialized practices to communicate more easily. 

The healthcare industry requires a health CRM tailored to their specific needs to solve the limitations of a regular sales CRM. The key distinction between a healthcare CRM and a conventional CRM is the functionality required by healthcare providers. Healthcare CRM aids in the systematization of interactions with patients and referring physicians and the personalization of medical services. It also assists in the enhancement of care quality and patient satisfaction.