Best Free Digital Marketing Tools in 2025

To effectively manage client purposes and expectations when visiting a client as a service provider, one must utilize CRM tools like Salesforce for scheduling and tracking, maintain clear communication using platforms like Slack or email, and follow industry regulations to resolve issues efficiently.

Webmaster tools (e.g., Google Search Console) help website owners monitor and maintain their site's presence in search engines, ensuring that it's properly indexed and optimized for search. It's a crucial tool for SEO in digital marketing.

Atlas by Facebook was a digital marketing tool that provided ad serving and measurement solutions. However, it has been largely phased out and replaced by other Facebook marketing tools.

Digital marketers use various tools, including social media platforms (e.g., Facebook, Twitter), email marketing software (e.g., Mailchimp), SEO tools (e.g., SEMrush), and content management systems (e.g., WordPress).

For real estate marketing, Zillow Premier, Trulia, and Realtor.com provide specialized tools to advertise properties and connect with potential buyers.