Best Digital Marketing Tools in 2024

What is Digital Marketing Software?

Digital Marketing Software is an online solution that consists of various modules to help with different tasks related to digital marketing. There are several online digital marketing tools available for tasks such as:

• Search Engine Optimisation (SEO)
• Social Media Marketing (SMM)
• Pay Per Click (PPC)
• Affiliate and Inbound Marketing
• Online PR

Digital marketing is a technique through which businesses can promote their products and services through online channels such as search engine ads, websites, and social media marketing through online marketing software. Businesses employ a variety of AI digital marketing tools for promotion, lead generation and increasing brand awareness.

A digital marketer’s main job is to monitor key performance indicators (KPIs) with the help of analytics to measure the performance of each channel.

Some of the common types of digital marketing tools & Online Platforms are:

Best Free Online Marketing Tools for 2020

1. Bulk SMS Tools:

   Bulk SMS Software enables businesses to deploy SMS in large numbers to increase their consumer base. Bulk SMS online marketing tools are used to send promotional and transaction-related messages by institutions such as banks, media organizations, commercial brands, food delivery services, courier companies, etc.

2. SEO Audit Tools:

   SEO audit tools help in performing SEO analysis on a website and to check if it complies with the best practices. SEO digital marketing platforms are also used to check the basic issues that affect the performance of a website.

3. Plagiarism Checker Tools:

   With the help of a plagiarism checker, websites can check if their content is being used elsewhere without permission. Plagiarism checker digital marketing software helps in identifying similar or copied content on the web so that their website and page rank don’t decrease.

4. Email Marketing Tools:

   With the help of a robust email marketing software, businesses can efficiently send promotional and informational emailers to their consumer base. Best digital marketing tools available in the market come with features such as delivery tracker and autoresponders.

5. Content Management Tools:

   With this digital marketing platforms help of ECM tools, users can manage, capture, store and deliver data related to the different processes of the company. Enterprise content management tools help in overseeing the unstructured data that can be used by marketing executives.

6. Mobile Marketing and Advertising Tools:

   With the help of online marketing tools, digital marketers can efficiently promote their brands via smartphones, tablets and other mobile devices. There are various types of mobile marketing tools, such as in-game advertisements, social media ads and promotions, and other apps.

7. Social Media Analytics Tools:

   With the help of social media online marketing software, digital marketing professionals can monitor the brand’s presence across digital marketing platforms such as Facebook, Twitter, and Instagram, etc.

8. Social Media Management Tools:

   With the help of social media online marketing tools, professionals can create, schedule, engage and monitor the media content that has been posted/advertised on platforms such as Facebook, Twitter, and Instagram.

9. Digital Signage:

   Digital signage is the evolution of traditional Out of Home (OOH) media such as billboards and road signage, where visual and digital advertisements are displayed on monitors (LCD, LED) 

10. WhatsApp Marketing Tools:

    With the help of WhatsApp Marketing Software, businesses can promote their business, products, and services via WhatsApp. Businesses can also send details about the customer’s transactions such as receipts and OTPs via this Messenger platform.

11. Lead Generation Tools and Software:

    With the help of Lead generation online marketing tools such as LinkedIn Sales Navigator, Lead Forensics and Quora, digital marketing professionals can identify potential customers for their products or services.

12. Google Trends:

    Google Trends helps in identifying and analyzing popular search queries depending on the language and regions.

13. Google Keyword Planner:

    With the help of this software, digital marketing professionals can search for relevant and high-ranking keywords for Google ads and social media campaigns.

14. Google Analytics Tool:

    Google Analytics helps measure your advertising ROI by keeping a tab on your social networking sites and applications.

15. Facebook Analytics Tool:

    Similar to Google Analytics, FB Analytics helps in checking the performance of posts and adverts on social media platforms.

16. HubSpot Marketing Tool:

    HubSpot is a comprehensive digital marketing software that helps marketers manage different aspects of social media and digital marketing.

Best Digital Marketing Tools

• Hubspot
• Ahrefs
• Trello
• Slack
• Trello
• Canva
• MailChimp
• Asana
• BuzzSumo
• Buffer