Best Brokerage Management Software for Mac in 2025

KW Command is integrated with Keller Williams tools, but Follow Up Boss is more flexible with CRM features and lead management. If you are not tied to KW, Follow Up Boss might be more beneficial.

Yes, Follow Up Boss allows text messaging from the desktop version. You can send and receive texts directly from the platform, making communication easier.

Action plans in Follow Up Boss are pre-set workflows for different stages of a lead's journey, such as initial contact, follow-up reminders, and nurturing emails to stay engaged with prospects.

Follow Up Boss emails may go to spam due to factors like poor email content, lack of authentication (SPF/DKIM), or the recipient’s email settings. Check your email settings and content to avoid this.

Follow Up Boss is a real estate CRM designed to help agents and teams manage leads, automate follow-ups, and streamline communication. It centralizes contact management, offers lead tracking, and allows teams to collaborate efficiently to increase conversions and grow their businesses.