Best Affiliate Marketing Software in 2024

What is Affiliate Marketing Software? 

Affiliate marketing software is an application designed to enable users to track, monitor and manage all the marketing campaigns, traffic and earned commission within a single platform. The software allows users to connect with different marketers and publishers easily. In addition to that, it also helps users to handle payouts, tracking sales, tracking links, and manage affiliate programs efficiently.

Automated affiliate marketing software stores all the tracking data enabling advertisers and affiliates to optimize strategy and campaigns. It helps advertisers to review the type of visitors on their websites and analyse that data for better lead generation. 

In a nutshell, the goal of using affiliate marketing software is to manage all the aspects of the affiliate marketing campaign promptly and efficiently. 

How to Choose the Right Affiliate Marketing Software? 

Choosing the right affiliate marketing software for your business is not a tough nut to crack. You simply need to consider some factors like what features they offer, easy to onboard new affiliates, no hidden fees, flexible pricing options etc. Let's break down these key factors to consider, so you can make an informed choice. 

• Easy to Setup and Use: The best affiliate marketing software should be easy to set up and use. You don't need a PhD in computer science to get things done. So, look for tools that integrate smoothly with your existing systems, like your payment provider. Resources like guides and video tutorials are a huge plus, and don’t forget to test their customer support by asking a few questions to see how responsive and helpful they are. 
• Features and Settings: Every business has unique needs, so it’s crucial to find an affiliate software with the right features for you. Many tools offer free trials – take advantage of these to see if the software meets your expectations. Ensure that all the features you need are included in the plan you’re considering to avoid any surprises. 
• Onboarding Process for New Affiliates: The software you chose should make onboarding new affiliates smooth. It should offer an easy-to-navigate signup process, educational resources, and automated emails to guide new affiliates through their journey. Test this part thoroughly to ensure it’s as user-friendly as it claims. 
• Better Communication with Affiliates: Good communication is key to a successful affiliate program. Choose software that allows easy interaction with your affiliates, like in-app messaging or email templates. Regular updates about performance and program changes can help keep everyone on the same page and motivated. 
• Easy Payouts to Affiliates: Affiliates join programs to earn money, so timely and accurate payouts are crucial. Look for software that offers various payout options (PayPal, bank transfer, gift cards, even cryptocurrencies) and automated payment processes. It will enhance your business image among affiliates, and they will tend to promote your products more. 
• Flexibility in Pricing Plans: Your business will grow, and your affiliate software should grow with you. Check if the provider offers scalable pricing plans that can adapt to your changing needs, whether you need to scale up or down. 
• Data Security: Last but not least, look for data security. Your software should comply with global security standards to protect your business and your affiliates’ personal information. Features like two-factor authentication, data encryption, and secure data storage are must-haves. 

Features you should look for in an Affiliate Marketing Software 

Every affiliate marketing software would have different features. However, here are some key features users must look for within affiliate marketing software. 

• Monitoring Campaigns: Affiliate solutions monitor and analyze the running of marketing campaigns. The software allows users to improve marketing campaigns by analysing sales patterns, lead conversion rate, tracking links, etc. 
• Real-Time Data Analysis: The software generates reports and results depending upon the real time data analysis. The users can analyze conversion timing and rates, variance reports, click level details, etc., in real time. It also aids the users in utilizing real time data analysis to quickly optimize campaigns. 
• Promotional Tools: The software should provide affiliates with access to a variety of marketing materials (banners, coupons, product links) and track their performance effectively. This includes clicks, conversions, and sales generated through their efforts. 
• Fraud Protecting: Running marketing campaigns with affiliates might also encourage fraudulent practices such as fake lead conversion and visitor traffic. However, the software helps to detect such practices by analyzing browser sessions, fake IP addresses, etc. In this way, users can trace fake affiliates with the anti-fraud protection software. 
• Easy Integrations with Other Platforms: Your affiliate software needs to integrate smoothly with your other systems like your CRM, email marketing tools, and payment gateways. 
• Customized Dashboard: Users can create and use customized dashboards to view the data on deals, payments, lead conversion, website traffic information, etc. The users can customize all dashboards to view all the information in a simple format. 
• Payment Management: Automated and timely payouts are crucial for affiliate’s satisfaction. Look for software that allows for secure and reliable payment processing, with options for different payout methods (e.g., PayPal, bank transfers). 
• Multiple Affiliate Programs: Users can run multiple affiliate programs from a single dashboard. It is a great feature especially when the company wants to expand their marketing programs in the future. The users can work on multiple marketing campaigns within a single platform. 
• Different Affiliate tracking options: The program provides users with different types of affiliate tracking options other than using the site cookies. The users can use flash cookies and IP addresses along with cookies to track the visitor data on their website within this software. 
• User-Friendly Interface: The automated affiliate marketing software has an easy-to-use interface that can be easily used by marketers with minimal technical knowledge. 
• Mobile Support: Most of the affiliate management systems have mobile support features that allow users to work on their marketing campaigns right from their smartphones rather than relying only on the desktops. It makes it easy for users to oversee their marketing activities from anywhere and anytime. 

Benefits of using an Affiliate Marketing Software 

Affiliate marketing software automates many program management tasks, such as creating and managing affiliate accounts, tracking affiliate performance, and generating reports. This frees you to focus on other aspects of your business. Affiliate marketers can benefit a lot from the use of the best affiliate marketing software. Some of them are enumerated below. 

• Data Storing and Tracking: Manually storing data related to transactions, payments, visitors, conversions, traffic sources, etc. could become tiresome for the affiliate marketers. However, the software has multiple tools allowing users to store and analyze all data to improve their affiliate marketing campaigns. 
• Easy Affiliate Onboarding: Affiliate program software can help businesses recruit new affiliates by providing a streamlined application process and showcasing your program's benefits. 
• Setting up and optimizing Campaigns: Another benefit of using affiliate marketing software is that it can help affiliates to set up new and optimize existing marketing campaigns easily. The users can optimize pages, track pages, collect customer data and much more. 
• Prevent and Detect Fraud: The affiliates get commission every time the link to the product on their website is clicked or opened. Hence, some affiliates might also use fraudulent practices to generate traffic on their website to earn more. However, the software helps in preventing such practices by identifying fake IP addresses, geo mismatches, inconsistent browser sessions, etc. 
• Better Lead Conversion: One of the foremost benefits of using affiliate management software is that it can help affiliates and merchants with better lead conversion and boost revenue. Affiliates create multiple links to drive users to the merchant’s site. In this way, for every click they get commission, and merchants get valuable customers for their products and services. 
• Facilitates Commission Payments: The affiliate marketing system facilitates commission payments for marketers. Most software supports multiple payment modes such as digital wallet, debit card, credit card, making it convenient for users to receive and make payments. Moreover, the tools also support payment in several currencies to facilitate easy payment. 
• Improved Communication: The software often provides communication tools that allow you to easily communicate with your affiliates, share updates, and offer support. 
• Integrate with third party systems: One of the major reasons to use the affiliate marketing management software is that it can be integrated with several other software to import or feed data. The users can integrate the software with customer support, customer relationship, and email marketing tools to engage better with the customers and improve the marketing campaigns. 

Top Affiliate Marketing Software Comparison

Here is a comparison of the best affiliate marketing software along with their key features and pricing plans.

Top Affiliate Marketing Software
Softwares	Best Features	Transaction fees
Post Affiliate Pro	Banner rotators, HTML, Lightbox, Image and Peel Banners, Site replication nd text-link banners, Audit log, Map overlay reporting, Multi-tier commissions, Recurring and split commissions, Multiple merchant administrators, Multi-currency support, 2-step verification	Starts at $129/month
LeadDyno	Import your affiliate, Tracking codes, Automated emails, Easy to share marketing materials, Affiliate newsletters, Tax reporting, Both on-time and recurring payments, Set commission types, Supports MLM (Multi-level-marketing), Performance based tiers, Bulk payment support, Social sharing widget, Marketing tracking	Starts at $49/month
Refersion	Onboard unlimited affiliates, Built-in reporting for all campaigns, Includes built-in tax form management, Easy integration with popular ecommerce and marketing platforms, First-party & multi-domain/store tracking, Advanced commission structures by product or SKU, Access to developer APIs, Branded sending domain, Existing program migration	Starts at $119/month
Upfluence	Branded sign-up landing page for influencers, Searchable influencer profile database, Individual affiliate link tracking and commission calculation, Automated custom commission payouts, International payment processing, Free influencer search tool, Influencer audit tools (Instagram, TikTok, Twitter, Twitch, YouTube, Pinterest), Engagement checkers for social media platforms, Email templates for outreach, Promo code generation	Available on request
Tapfiliate	Seamless affiliate recruiting, Quick affiliate onboarding, Affiliate moderation, In-depth affiliate reporting, Flexible commission options, Available in multiple languages, Tracking and attribution, Partner recruitment, Automation and workflows, Real-time reporting, White label solution, In-platform Messenger	Starts at $89/month
Tracknow	Real-time and detailed performance tracking, Brand customization, Offline coupon tracking, Multi-Level Marketing (MLM), Upload unlimited banners, text links, and other creatives, Customizable commission structures by product, category, or affiliate, Anti-fraud features to prevent affiliate fraud, API integration, Seamless platform Integration, Custom domain and white-label options, Supports CPS, CPA, CPM, PPC, CPL, and other compensation models	Starts at $79/month
Voluum	Live-data tracking, Full control over the whole advertising funnel, Save time with Voluum’s auto-rules, Seamlessly connect with top affiliate platforms, Receive real-time reports, A/B split testing, Utilise Automizer to manage campaigns, adjust bids, resume/pause campaigns, etc., Work efficiently with team members using workspaces, Cookieless tracking, Organic traffic tracking Impression tracking, Postbacks for custom conversions, Custom conversion tracking Multi-step funnels	Starts at $149/month
UpPromote	Dynamic commission structures, Customizable affiliate registration form, Referral tracking via links, coupons, emails and products, Self-referral exclusion, Multi-level marketing, Marketplace listings, Auto-generated affiliate links/coupons, Lifetime/tier commission, Automatic and manual payment process, Invoice and tax setup, Fraud protection, Powerful integrations & account management	Starts at $29.99/month
Trackdesk	Hosted on Google Cloud with 99.99% of uptime, Bulk Auto Affiliate Payouts, Multiple payment options including cryptocurrencies, Real-time analytics, Seamless Integrations with various ecommerce, CMS and marketing platforms, White labelling options, Custom affiliate domain, Unlimited admin users	Starts at $67/month
Everflow	Track user engagement, purchases, and renewals across all affiliates and influencers, Utilise deep analytics and automation to optimise traffic, First Party Tracking, QR Code Tracking, Dimensional analytics, Unlimited event tracking, Automated payments, and streamlined tax document processes, Recruit relevant partners, Unlimited seats and access	Available on request

What is the cost of Affiliate Marketing Software in India? 

The cost of affiliate marketing software in India can vary depending on the features and capabilities required. Basic plans may start from as low as INR 3000 per month, while more advanced solutions with comprehensive tracking and management features could range from INR 10,000 to 15,000 per month. Furthermore, customised enterprise solutions may have higher costs. So, it's essential to evaluate pricing based on specific business needs and desired functionalities before making a decision.