{"id":9190,"date":"2019-08-21T14:43:02","date_gmt":"2019-08-21T09:13:02","guid":{"rendered":"https:\/\/www.techjockey.com\/blog\/?p=9190"},"modified":"2024-10-07T12:45:36","modified_gmt":"2024-10-07T07:15:36","slug":"communication-skills-for-sales-people","status":"publish","type":"post","link":"https:\/\/www.techjockey.com\/blog\/communication-skills-for-sales-people","title":{"rendered":"5 Major Sales Communication Skills That Are Crucial for Success"},"content":{"rendered":"\n
Excellent communication is the key for a successful sales conversion. A person with good conversational skills can sell garlic to a vampire.<\/p>\n\n\n\n
Now, in order to sell any product, you need to have a thorough knowledge of its features, uses, USP and functionality.<\/p>\n\n\n\n
Once this is done, you need to hone your presentational skills in such a manner which would compel the potential customer to buy it. Communication skills for sales representative are as important as sauce is to hamburger.<\/p>\n\n\n\n
This means one needs to understand the clientele and the market demand. With such steps, there are a few key skills that you need to implement in order to make your sales successful.<\/p>\n\n\n\n
<\/span>What is the Importance of Communication Skills in Sales?<\/span><\/h2>\n\n\n\n
The secret to sales is to have an open encounter with the person who is seeking to purchase your product. Own the environment in which you present your offering. Never abandon the sale, relinquish enthusiasm relinquish for the goal or cease focus on your constantly changing customer’s needs or want.<\/p>\n\n\n\n
Before you immerse yourself in buyer personas, case studies, and marketing collateral, make sure you have the skills to adapt your strategy accordingly when it comes to communicating with prospects. After all, if you don’t understand how they learn or what they care about, then how can use the ideal approach to reach out?<\/p>\n\n\n\n
Once you’ve nailed down what it takes to communicate successfully with prospects, understand that not everyone is alike. So for example if someone prefers a more formal style of communication be sure to remember this tip as it can certainly help as you move forward in building relationships with other potential clients!<\/p>\n\n\n\n
<\/span>List of 5 Must-Have Sales Communication Skills<\/span><\/h2>\n\n\n\n
We have created a list of crucial communication skills for sales representative. Let’s have a look at them.<\/p>\n\n\n\n
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<\/span>What? So What? Now What? <\/span><\/h3><\/li>\n<\/ul>\n\n\n\n
Why do we need effective communication in sales as a tool? To clear any doubts or misunderstandings that the client might have.<\/p>\n\n\n\n
One of the most effective technique for improving communication skills for sales representative is Rolfe et al\u2019s Reflective model, which is popularly known as \u2018What? So What? Now What?\u2019 sales communication techniques. This method deals with structuring of information in a step-by-step manner.<\/p>\n\n\n\n
According to Matthew Abrahams, the famous author of the novel Speaking Up Without Freaking Out, we are able to remember structured data 40% more accurately as compared to freeform information.<\/p>\n\n\n\n
One of the easiest examples of this is how we remember phone numbers. If you were asked to provide your mobile number and you, for instance, narrated 7463873856 without any breaks, there is a good chance that the person will not be able to get it.<\/p>\n\n\n\n
However, if you break it down to 746-387-3856, there is a good possibility that the person will be able to remember it. The \u2018What? So What? Now What?\u2019 model follows a schema which can be applied in your sales pitch as well.<\/p>\n\n\n\n
First step is to talk about what the product is. The next step is to talk about why it is necessary. The final step is to talk about its features and how can the client go ahead with purchasing the product.<\/p>\n\n\n\n
For instance:<\/em><\/p>\n\n\n\n
I am calling you to talk about xyz software. The software helps in managing your business finances. Let me tell you more about its state-of-the-art features.<\/p>\n\n\n\n