Enterprise Marketing Management in CRM is a module that helps in providing, maintaining, and monitoring the structure of promotional campaigns by an enterprise. It is like a marketing assistant for enterprises.<\/p>\n\n\n\n
What exactly is an enterprise?<\/p>\n\n\n\n
Enterprises are large organizations that generate $100 Million+ in the Annual Recurring Revenue.<\/p>\n\n\n\n
So, for these enterprises, enterprise marketing management module works as a single platform to fulfill all their marketing needs such as omnichannel campaign management, campaign analysis, managing marketing resources and customer experience management. EMM in CRM ensures excellent customer experience from presales to post sales stages.<\/p>\n\n\n\n
Enterprise Marketing Management (EMM) is closely related to Customer Relationship Management (CRM)<\/a>, but it supports majorly the marketing related activities. Apart from maintaining the customer database, it also assists in generating new leads.<\/p>\n\n\n Further to gain some insights, let\u2019s go through the components of Enterprise Marketing Automation module in CRM in detail.<\/p>\n\n\n\n Market Segmentation: <\/strong>It is a process of identifying small and focused market segments in a larger market and developing focused campaigns. This helps in decision making according to every customer segment related to promotion, pricing, or distribution. The segmentation can take place based on demographics, geography, consumer characteristics, loyalty status, etc.<\/p><\/li>\n\n\n\n Campaign Management: <\/strong>This module of enterprise marketing management software ensures that every campaign on different platforms delivers the same marketing communication to create a continuous flow. It aims at establishing the right touch point to interact with every customer and prospect at the right moment.<\/p><\/li>\n\n\n\n Retargeting: <\/strong>These are the promotions to target existing customers and increase revenue through cross-selling or up-selling. The promotions aim at increasing customer loyalty and encouraging them to stay with your brand.<\/p><\/li>\n\n\n\n Promotional Partnership: <\/strong>It applies when an enterprise is promoting its own products with the partner\u2019s or collaborator\u2019s products. This joint promotion increases your target audience and provides additional channels for connecting with your target audience.<\/p><\/li>\n\n\n\n Call Centre Management: <\/strong>This is the primary contact point where a customer can contact the enterprise and talk or chat with a representative. Being a part of CRM, enterprise marketing management software can help you in contacting customers through calls, chats, emails, or even instant messaging. Here your representatives work as the face of your enterprise and their approach can make a customer feel valuable.<\/p><\/li>\n\n\n\n Response Management: <\/strong>This module helps in taking real-time marketing action. The software gives flexibility to marketers for designing their marketing campaign based on a customer\u2019s or prospect\u2019s initial reaction. It makes communication more focused and personalized, thus, generating qualified leads.<\/p><\/li>\n\n\n\n Event Marketing: <\/strong>This involves engaging your prospects and customers through events like webinars or online contests. EMA software assists with event marketing so that your customers can feel connected to the brand. Some organizations also look forward to promoting their products and services through sponsorship.<\/p><\/li>\n<\/ul>\n\n\n\n So, now when you are familiar with what Enterprise Marketing Management (EMM) is. Let\u2019s learn how to benefit the most from enterprise marketing management in CRM.<\/p>\n\n\n\n Find a balance between account-based and enterprise-based marketing: <\/strong>Both go well together. On the one hand, account-based marketing will help you in creating business intelligence based on your target account. On the other hand, enterprise-based marketing will enable you to develop marketing programs across channels with ease.<\/p><\/li>\n\n\n\n Diversify and scale: <\/strong>Diversification and scaling help in making your marketing campaigns effective. You need to diversify and figure out new target audience and scale your reach through dedicated campaigns across multiple channels.<\/p><\/li>\n\n\n\n Always take a helping hand: <\/strong>Implementation of anything in an enterprise affects employees working at all levels. Similarly, an enterprise marketing strategy needs to be implemented strategically by having an executive buy-in team to create credibility.<\/p><\/li>\n\n\n\n Networking is the key: <\/strong>It is always good to take advice or hear a word from someone who has previously implemented enterprise marketing management. This will help in understanding the nuances of this software.<\/p><\/li>\n\n\n\n Go beyond your Key Performance Indicators (KPIs): <\/strong>Your general marketing KPIs won\u2019t help you in measuring your progress with enterprise marketing management. Instead, you should focus on considering account-specific KPIs like account penetration, organic growth, conversions, sales per lead, etc. This will help you in evaluating brand awareness and provide clarity about your campaigns\u2019 performance.<\/p><\/li>\n<\/ul>\n\n\n\n Enterprise marketing management is an important module of CRM. However, the software can also be implemented independently. Let\u2019s learn about some top Enterprise Management Software that you can choose from:<\/p>\n\n\n\n Monday.com<\/a> is a cloud-based platform that offers highly customizable templates that enables you to manage promotional campaigns even you are on the go.<\/p>\n\n\n Large enterprises use this to speed up the routine work and invest more time in strategizing for the business. From planning to strategizing, the software assists at every stage to ensure promotional success.<\/p>\n\n\n\n Features of Monday.com<\/strong><\/p>\n\n\n\n HubSpot Marketing Hub<\/a> offers an all-in-one solution for inbound marketing like email and social media marketing, creating content and landing pages. It also includes tools for an effective Search Engine Optimization (SEO).<\/p>\n\n\n In fact, email deliverability reports are one of its top features along with user-friendly dashboards and the contacts\u2019 list management.<\/p>\n\n\n\n Features of HubSpot Marketing Hub<\/strong><\/p>\n\n\n\n It is a web-based project management tool, designed for both IT and marketing teams.<\/p>\n\n\n Adobe Workfront Software<\/a> can be implemented for any kind of project with features like task management, team collaboration, and resource management.<\/p>\n\n\n\n Features of Adobe Workfront<\/strong><\/p>\n\n\n\n This solution enables marketers to plan and implement campaigns for email marketing and running video advertisements. Oracle<\/a> ensures that you use a personalized approach while targeting your prospects and customers.<\/p>\n\n\n\n Features of Oracle CX Marketing<\/strong><\/p>\n\n\n\n![\"cronberry](\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/01\/18125709\/cronberry-blog-advertisment-crm.png\")
<\/a><\/figure><\/div>\n\n\n<\/span>Components of Enterprise Marketing Automation in CRM<\/span><\/h2>\n\n\n
![\"Components](\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/01\/19134036\/enterprise-marketing-management-in-crm-1024x536.jpg\")
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<\/span>Tips for Successful Enterprise Marketing Management<\/span><\/h2>\n\n\n\n
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<\/span>Top Enterprise Marketing Management Software in 2024<\/span><\/h2>\n\n\n\n
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<\/span>Monday.com<\/span><\/h3><\/li>\n<\/ul>\n\n\n\n
![\"Monday.com\"](\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/01\/19134100\/Monday.com_-1024x536.jpg\")
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<\/span>HubSpot Marketing Hub<\/span><\/h3><\/li>\n<\/ul>\n\n\n\n
![\"HubSpot](\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/01\/19134051\/HubSpot-Marketing-Hub-1024x536.jpg\")
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<\/span>Adobe Workfront<\/span><\/h3><\/li>\n<\/ul>\n\n\n\n
![\"Adobe](\"https:\/\/cdn.techjockey.com\/blog\/wp-content\/uploads\/2022\/01\/19134028\/Adobe-Workfront-1024x536.jpg\")
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<\/span>Oracle CX Marketing<\/span><\/h3><\/li>\n<\/ul>\n\n\n\n