WhatsApp is a widely used messaging app with more than 2 billion monthly users as of October 2020.
Surprisingly, only 7% of marketers are including WhatsApp in their marketing campaigns. With growing mobile marketing, you can’t ignore the role of WhatsApp in facilitating communication with your customers and prospects.
So, let’s understand what happens in WhatsApp Marketing and why you should include WhatsApp in your campaigns. We’ll also learn about the features of iRocket Software that can make your next advertising campaign successful.
WhatsApp is a free messaging application that helps people connect s via call, message, group calls, and even multimedia sharing. WhatsApp is not bound by boundaries; WhatsApp supports hassle-free communication globally.
Certain unique functions make WhatsApp advertising preferable over traditional SMS text marketing.
With the introduction of WhatsApp Business, businesses have seen a new opportunity to connect to their customers via WhatsApp. It helps you in establishing better and quick communication and eventually derive more sales.
WhatsApp business tools like building a virtual company profile, setting up automatic responses, access to statistics panel, bulk messaging have made it a marketer’s favorite channel.
WhatsApp marketing is a kind of messenger marketing that allows you to promote your brand through WhatsApp. It enables brands to build a strong relationship with their customers and prospects, reach large audiences at one time, open new channels of lead generation, and eventually drive more sales.
Suggested Read: Top 5 WhatsApp Marketing Strategies for Successful Business Campaigns
Indeed, it is high time that marketers make WhatsApp a part of their next advertising campaign to market their products or services.
So, here comes iRocket, a fuel to charge your business. This WhatsApp marketing software allows you to send WhatsApp messages through a cloud panel and advertise your product or service to a large audience.
Let’s learn about the features of iRocket Cloud Panel features that can take your advertising campaign to the next level.
WhatsApp Business provides an option to create a business catalog in which you can list your products or services which will be highlighted in your profile. This feature allows you to directly share your product with customers and prospects.
You also have an option to add a business brochure, which includes your work samples, clientele, and contact information like address, phone numbers, email ids, etc. This acts as a brief profile for your business and gives an overview to your audience about your business.
This feature of iRocket panel helps in sharing the business profile with your contacts while running a bulk messaging campaign. It establishes a touchpoint, which ensures that the receiver is not completely unaware of your brand.
Suggested Read: Free Bulk WhatsApp Sender Tools Online
iRocket allows you to import contact details in bulk for sending WhatsApp messages. The messages can be sent to promote special offers, discounts, or the news about the launch of new products or services.
The software also allows you to send personalized messages on special occasions like festivities, birthdays, or anniversaries. This will help you in establishing a personal bond with your prospects and clients. In addition to this, you don’t even need to worry about manually doing this, you can just import an XL file and the rest will be done for you.
Undoubtedly, video is one of the most effective and quickest ways to explain to someone about your business and highlight your products. iRocket enables you to share brand videos, explainer videos, and even YouTube links with your contacts.
This feature helps you in achieving your advertising goals, as it ensures that the message is successfully delivered and understood by the receiver. Videos work wonders if your product or service is technical. Visual content makes it easier to understand the unique functionalities of any product in simpler format.
This feature in iRocket provides you with complete analytics on conversation history with any customer or prospect. This tells you what messages have been shared with a particular contact and what responses have been shared on the same.
This tool allows the marketing department to understand what type of messages and communication is getting a positive response and what is being ignored by the audience.
Suggested Read: How to Use WhatsApp for Marketing?
Conclusion
WhatsApp is evolving and becoming a primary medium that is always handy to a customer. We would recommend that you add WhatsApp marketing to your next marketing strategy.
It will enhance your customer experience and give them all the information about your business quickly through a single platform. Above all, the platform allows you to reach out to customers and prospects in bulk and increase your response and conversion rates.
Suggested Read: How WhatsApp Integration with CRM Benefit Business? | Best WhatsApp Promotion Message Ideas Templates
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