Summary: The field of graphic design is vast and comprises different design types including motion design, web and UI design, packaging design, advertising design, and so on. Get more insights on different types of graphic design in the article below.
Graphic designing is one of the best ways to represent content or information through visually appealing graphics. Graphic designers often make use of layout, font, images, etc., to create graphics that appeal to customers. However, the term graphic design is diverse and is not restricted to just designing images, posters, or logos.
Graphing designing is inclusive of various designing fields having their own skill sets, job profile, and scope. Some of the most common fields include advertising, environmental, publication, motion, corporate, web and UI design.
If you want to build your career in any of these fields, then continue reading to learn more about different types of graphic designs in the article below.
Graphic designing is a way of creating captivating visual content that conveys messages or presents information to customers. The designing can be done for different types of content such as logos, banners, images, motion videos, and so on. Graphic designers are visual communicators who incorporate various elements for bringing the visual concept to life through aesthetically appealing graphics.
Nowadays, graphic design software helps them in creating interesting content in a short time with minimal effort. Graphic designing is a vast category and comprises multiple types as enumerated in the article below.
Graphic designing is a good way for visualizing different content types. There are multiple types of graphic design fields that you can consider for your career such UI designer, illustrator, motion designer, and so on.
Here is the list of top 9 types of graphic design along with their job expectations, expected salary, and job title.
Web designers focus on designing all the visual elements of a website. These include its page layout, images, typography, and so on to create a visually appealing website for its users.
Additionally, they also place the logos, images, and other elements in an appropriate setting for creating a responsive website. Designers closely work with the UI team for creating an optimal balance of appearance and usability.
Examples of Web Design
Available Job Title: Web designers
Average Salary Globally: Starts from $53k/year according to Glassdoor
Future Career Demand: The career demand for web designers is expected to grow in the coming years. This is due to the fact that businesses create websites to expand their reach and customer base.
Best Software for Web Design: Adobe Dreamweaver, Figma, and Sketch
UI design is about designing websites or applications in such a manner that it is easy to use and deliver user friendly experience to users. It includes designing all the features of an application that users can interact with such as the screen, menus, buttons, etc., to improve the customer experience.
UI designers follow certain rules of design and usability to balance both the aesthetic appeal and functional side of a website or application. Graphic designers in this field are specialized in designing apps, websites, and software.
In addition to graphic design expertise, designers also need to have knowledge of various programming languages such as CSS, JavaScript, etc.
Example of UI Design
Available Job Titles
Average Salary Globally: Starts from $54,588/ year according to abdz website
Future Career Demand for UI Designers: The job opportunities for UI designers will grow in the future as they are responsible for creating user-friendly and responsive website designs.
Best Software for UI Design: InVision, Figma, and Adobe XD
The designs are created for improving the visual appearance and feel of any product’s exterior packaging. The designers focus on designing the logo, layout, and typography of a packing that resonates the brand identity to its customers.
The main role of these designers is to create unique packaging for products that set them apart from the competition. Retail, cosmetics, and food are some of the most popular industries where product packaging is a valuable marketing tool for roping in new customers.
Packaging Design Examples
Available Job Title
Average Salary Globally and India: Starts from $69,978/year according to ZipRecruiter.
Future Career Demand: The job opportunities for branding designers will grow in the coming future as businesses focus on marketing and advertising to promote their products and services.
Best Software for Packaging Design: Adobe Illustrator, Canva, and CorelDRAW
Under advertising design, designers create print and digital materials for marketing and advertising campaigns. Ad designers must come up with catchy designs for billboards, brochures, social media graphics, signage, and banners to grab the attention of customers.
In this type of design, designers study the customer psyche and behavior to create different advertising materials. Additionally, they also create promotional content for digital media including digital brochures, social profiles, email marketing templates, etc.
Examples of Advertising Designing
Available Job Title: Illustrators
Average Salary Globally: Starts from $63,164/year according to ZipRecruiter
Future Career Demand for Advertising Design: In this digital marketing era, the demand for designers in marketing and advertising for creating promotional content is increasing.
Best Software for Advertising Designing: DesignWizard, Canva, and Blender
Today, the use of motion designing has increased due to the growing popularity of video content. Motion designing includes adding motion effects to graphics. This type of design is used for creating animated videos, GIFs, promotional videos, and title sequences.
Motion designers start by creating a story board and adding different videos, animated texts, etc., to turn their concepts into reality. Designers in this field need to have a fair knowledge of coding, 3D modeling, animation, etc.
Examples of Motion Designing
Available Job Title: Motion graphic designers
Average Salary Globally: Starts from $35,500 according to ZipRecruiter
Future Career Demand: The demand for motion designers is expected to increase in the future owing to the increasing use of motion effects in video gaming, television, and film industries.
Best Software for Motion Designing: Adobe Photoshop, Maya, and Blender
Environmental design is the process of making plans, policies, buildings, products, etc., after taking into account all the environmental parameters. It is meant to create spaces that will help to enhance the social, cultural, physical environment of a specific location. This type of design is multi-disciplinary and includes the elements of graphic, interior, architectural, landscape, etc., to for developing architecture.
Further, this type of design can also be used to make a place more memorable, attractive and easy to navigate for people through designing signages, murals, etc.
Wayfinding is also an element of environmental design as it helps people with the place they are visiting and the next route they need to follow. This can be done through signages and virtual cues. A designer working in this field needs to have knowledge of both graphic design and architectural design.
Environmental Design Examples
Available Job Title
Average Salary Globally: Starts from $49739/year according to ZipRecruiter
Future Career Demand for Environmental Design: Job opportunities for environmental designers will increase in the future because the government is focusing more on creating resilient and sustainable urban places for people.
Best Software for Environmental Design: SketchUp, Autodesk Revit, and MicroStation
Information designing is done to present data in a visual format. Often, the information design is done in the form of infographics to represent the relevant information in an easy format for the audience.
Information designers focus more on representing the information in a concise manner than making it visually appealing. These designers need to have expertise in several disciplines such as infographic designing, data representation, technical writing, editing, etc.
Example of Information Design
Available Job Titles
Average Salary Globally: Starts from $77,183/year according to ZipRecruiter
Future Career Demand: More and more businesses are creating digital infographics for representing data. Hence, the job opportunities for designers who can create infographics would increase in future.
Best Software for Information Designing: Canva Infographic Tool, Piktochart, and Venngage
In publication design, graphics are created for digital publications such as newspapers, blogs, online newsletters, etc. It includes framing and aligning different aspects of a digital publication such as illustrations, layout, graphics, font style, and so on.
The main purpose of publication designing is to create visually appealing graphics that represent information in a readable format through proper para sizing and text font. This might also include adjusting and formatting the titles, footers, and headers as per the digital publication requirements.
Examples of Publication Design
Available Job Titles
Average Salary Globally: Starts from $36974/year according to Glassdoor
Future Career Demand: Nowadays, companies are likely to hire designers having other designing skills like web designing along with desktop publishing. Therefore, the demand for dedicated publication designers is likely to decrease.
Best Software for Publication Design: Adobe InDesign, Xara Designer and Flipsnack’s design studio
Corporate designing is popular in corporations to build and maintain the relationship with its customers through an impressive visual brand identity. Graphics created by corporate designers represent the face of a brand to the respective audience. To create a visual identity, designers have to work on font style, colors, typography, etc.
Many corporate designers work with the marketing and sales teams to create different visual assets such as logos, slogans, images, color palettes, etc. Such design assets are used in designing products to maintain a consistent brand identity that the audience can relate to.
Examples of Corporate Design
Available Job Title
Average Salary Globally: Starts from $61088/year according to Glassdoor
Future Career Demand: The demand for corporate graphic designers will be high in the future as more organizations are eager to improve their brand image for better customer engagement.
Best Software for Corporate Design: Canva, Figma, and Adobe Illustrator
Graphic designing software can help in accelerating the designing procedure by helping designers to easily create and manipulate designs. Some other benefits of using the software for designers include-
Conclusion
If you want to build a career in graphic designing, there are ample options available to choose from such as UI, web, and motion designer. You can choose any of them based on your interest level.
FAQs
There are different types of graphic design used in different industries, such as, motion designing, publication designing, marketing designing, corporate designing, etc.
There are almost five balance types in graphic design including symmetrical, asymmetrical, mosaic, discordant, and radial.
The seven types of graphic design including infographic, motion, web, corporate, publication, UI and packing design.
The four major types of graphic designers are motion designer, UI designer, publishing designer, and packing designer.
In graphic design, there are different types of jobs available, such as UX and UI designers, motion designers, illustrators, web designers, animator, and so on.
There are different types of graphic designers who work in diverse fields of design. These are illustrators, UI designers, animators, draftsmen, layout artists, motion graphic designers.
You can choose from multiple types of layouts for your designing projects including Mondrian, Circus, Multi Panel, Silhouette, Alphabet-Inspired, Heavy Layout, etc. Frame, Rebus, and Picture Window Layout are also part of this category.
There are different types of portfolios recommended for graphic designers that you can use for creating work samples. Some of the best you can consider are Morag Myerscough, Heather Shaw, Mohamed Samir, Gleb Kuznetsov, Chris Tammar, Sophia Yeshi, Stefanie Brückler, etc.
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