Top Marketing Automation Tools for Sales Teams in 2024

In the fast-paced world of sales, staying ahead of the competition requires more than just traditional methods; it demands cutting-edge technology and automation. As we step into 2024, marketing automation tools have become indispensable assets for sales teams, enabling them to streamline workflows, enhance customer engagement, and ultimately drive revenue growth.  

This blog delves into the best marketing automation software that are set to redefine sales strategies in 2024. From advanced AI-driven insights to seamless multi-channel capabilities, these tools empower sales professionals to work smarter, not harder, ensuring they reach their targets with precision and efficiency. 

“On average 56% of companies are currently using Marketing automation. With 40% of B2B companies planning to adopt the technology. Source: Emailmonday (2023)

List of Top 9 Marketing Automation Software for Sales

• HubSpot
• Omnisend
• Mailchimp
• Keap
• ActiveCampaign
• MoEngage
• Hootsuite
• Marketo
• WebEngage

Let’s look at these software in detail below

HubSpot

HubSpot can integrate with Slack so you can manage tickets directly from the tool.

HubSpot is your all-in-one CRM powerhouse, fueling business growth like never before! Imagine marketing, sales, and service tools all working seamlessly together to attract, engage, and delight your customers. With AI-driven insights, marketing automation, and robust analytics, HubSpot streamlines every operation. Dive into its user-friendly interface with email marketing, SEO, and social media management at your fingertips. Seamlessly integrate your favourite tools, boosting productivity effortlessly.  

Hubspot Marketing Hub

4.1

Starting Price

$ 20.00      

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Additionally, you can do a lot more new things in HubSpot as shown below: 

• Now HubSpot can integrate with Microsoft Teams so that you can manage webinars and related data directly from the software itself.

• With this marketing automation platform, you can easily automate post-purchase product review requests and showcase them directly on your Shopify store.

Omnisend

Updated “Back-in-Stock” Feature Omnisend has added this feature in BigCommerce stores So, if you’re a BigCommerce merchant, you can now use this feature to keep your customers updated about the product availability.

Are you ready to supercharge your eCommerce marketing? Get Omnisend, an all-in-one marketing automation software to elevate your email and SMS campaigns. Omnisend offers a drag-and-drop editor to create stunning emails in minutes. Track performance with in-depth analytics and optimize your campaigns with A/B testing. 

Omnisend

4.0

Starting Price

$ 16.00      

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But there are other ways to use this tool as it has launched multiple new features. Now, you can automate post-purchase product review requests and showcase positive reviews on Shopify stores.  Here are some other things you can now do with Omnisend: 

• Tracks when your contact enters or exits the segment lists

• Now you can link Omnisend accounts to Ecwid e-commerce stores for better segmentation

• Better control over workflow automation, ensuring that they trigger properly based on the user’s settings.

• Now, Omnisend can be integrated into WordPress

• This marketing automation software has also added a new WooCommerce plugin version that lets you collect email subscribers during checkout as the default option.

Mailchimp

MailChimp is set to leverage Artificial Intelligence to predict which customers are most likely to convert, taking your marketing strategy to the next level.

MailChimp marketing automation tool is known for its robust email marketing capabilities. Additionally, this tool can also be used for tracking sales and campaign performance, working on social media marketing, or creating your own website. 

Not just that, Mailchimp can also be used for targeting and segmenting audiences. Let’s see what else this tool has to offer you.  

• Easily upload and view SMS-based contacts without email address

• Offers more tools to style and customize your emails with branded logos and fonts.

• Now, you can use various forms like hosted and pop-ups to gain insights into where the leads are pouring in from.

• Improves the platform speed for better performance

Keap

Now, you can view and manage automation on a contact-by-contact basis for better customization and personalization.

Keap (previously Infusionsoft) transforms the way you can manage your customer relationships and automate your sales and marketing processes. This marketing automation tool comes packed with some amazing CRM, email marketing, and eCommerce tools and, to streamline your operations and boost productivity.  

Keap

3.9

Starting Price

$ 299.00      

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In addition to that, here are some other new features you get with Keap. 

• Keap also offers a payment solution “Keap Pay” to streamline and automate payment-related tasks.

• Keap now also offers an Email Health Widget to monitor your email performance based on metrics like engagement, bounce rate, complaint rate, etc.

ActiveCampaign

SMS Embedded Forms: Released in June 2024, this feature allows you to embed forms within SMS campaigns, making data collection from mobile users seamless

ActiveCampaign is your one marketing automation software for personalized email marketing, sales engagement, and automation. With over 900+ integrations available, it can help to automate your entire marketing operations. Elevate your marketing strategy with powerful segmentation, multi-channel communication, and seamless integration, ensuring every campaign hits the mark and drives impressive results. 

ActiveCampaign

4.4

Starting Price

$ 15.00      

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Not just that, ActiveCampaign has come up with some amazing new features that make it one of the best marketing automation tools for you as enumerated below: 

• With ActiveCampaign, you can directly insert files in emails to streamline communication with clients.

• It also provides suggestions to improve automation workflows with AI.

• It lets you protect your email lists from bot activity to differentiate between bot based unsubscribed requests and genuine requests.

• Now, you have an improved user interface to manage links within campaigns and workflow automation.

• Now ActiveCampaign provides conditional logic and multi-step forms in its Form Builder to create forms.

MoEngage

Unlock endless possibilities with MoEngage’s expanded Use Case Library, offering tailored solutions and proven strategies to elevate your customer engagement and drive conversions.

Meet MoEngage, the ultimate marketing automation tool that transforms how you connect with your audience. It is a full-stack marketing automation platform designed to empower marketers with AI-driven insights, multi-channel capabilities, and seamless integrations. Personalize every customer interaction and optimize engagement through advanced segmentation and AI-driven personalization techniques with MoEngage. 

MoEngage

3.6

Starting Price

Price on Request

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But there is much more that you can do with MoEngage. Lets read all the details below: 

• MoEngage comes with a Push Reachability Dashboard to get visibility on the push notifications on Android devices.

• Now, you get Recommendations Filters to provide recommendations to your customers based on their actions.

• Easily sync all your customer segments together from multiple MoEngage workspaces with its Outbound Segment Sync feature.

• Now it supports In-App Testing to test your campaigns in the app itself.

Hootsuite

Design stunning ads effortlessly with Hootsuite’s new Canva integration, bringing creativity and convenience together in one powerful tool.

Hootsuite is your ultimate social media sidekick, transforming the way you manage your digital presence. Imagine effortlessly scheduling posts, tracking interactions, and analyzing performance across all your social platforms from one sleek dashboard. Hootsuite streamlines teamwork with seamless collaboration tools and approval workflows. Say goodbye to juggling multiple accounts and hello to smarter, more effective social media management with Hootsuite! 

Hootsuite

4.1

Starting Price

₹ 1915.00 excl. GST

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Here are some other important new features that you can use in Hootsuite. 

• You can now directly respond to messages coming from the LinkedIn Company Page and share PDFs in the LinkedIn posts.

• The Hootsuite mobile app now supports tags on posts, allowing for better analytics tracking across both desktop and mobile platforms.

• The social advertising option is now available to both free and paid users

• OwlyWriter AI now provides optimization features like spell check, grammar correction, tone adjustment, length recommendations, etc., to improve your captions.

Marketo

BNY Mellion was able to increase its website visits by almost 142% with email personalization through Marketo

Marketo is one of the best marketing automation tools that you can use to orchestrate and execute cross-channel campaigns for acquiring, nurturing, and retaining customers. With the power of generative AI, you quickly generate emails and also scale your chatbots. Properly visualize ROI insights with its latest in-product dashboards. 

Let’s see what else Marketo has to offer you in its latest update! 

• Marketo now uses generative AI to make webinars more interactive. It can now generate content summaries, video chapters, FAQs, etc., to help viewers quickly find important information.

• Now it also offers a meeting scheduler on landing pages to let visitors book meetings with sales representatives once they have submitted forms.

• To boost engagement and personalization it has also introduced generative AI to create automated responses for customers.

• It introduced enhancements to the Audit Trail for detailed reporting on changes in field management, user roles, and the export of lists and smart lists.

WebEngage

Did you know that almost 800+ global brands use WebEngage for customer engagement and retention.

WebEngage allows you to seamlessly connect with your audience across multiple channels, delivering personalized messages that resonate deeply. With powerful segmentation and intelligent automation, WebEngage ensures each interaction is timely, relevant, and impactful. Dive into real-time analytics for deep insights and optimize your strategies on the go.

WebEngage

3.7

Starting Price

Price on Request

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Revolutionize your customer interactions and watch your engagement soar with WebEngage.

• It has introduced a new Wheel template for tracking user interactions easily.

• WebEngage has also increased the HTML character limit of up to 10,000 to customize in-app notifications.

• Its Android Push Notifications now also support GIFs for the Banner, Rating, and Overlay layouts.

Important Features of Marketing Automation Platforms

Take a look at all the important features that should be there in a marketing automation tool:  

• Email Marketing Automation: Automates the creation, sending, and tracking of email campaigns, saving time and ensuring consistency.

• Customer Segmentation: The marketing automation software can divide your audience into different segments based on demographics, behavior, and other criteria, enabling targeted marketing campaigns and improving engagement.

• Lead Scoring and Management: It assigns scores to leads based on their behavior and likelihood to convert, helping prioritize leads and tailor marketing efforts.

• Multi-Channel Campaign Management: With a marketing automation tool, you can manage marketing campaigns across various channels such as email, social media, SMS, etc., ensuring consistent messaging and broader reach.

• A/B Testing: Marketing automation tools allow testing different versions of content to determine which performs better, optimizing campaign elements for better engagement and conversion rates.

• Customer Journey Mapping: Visualizes the customer’s interaction path with your brand across various touchpoints, helping you find out pain points and opportunities to improve customer experience.

• Personalization: Customizes marketing messages and experiences based on user data and behaviour, increasing engagement and conversion by delivering relevant content.

• Social Media Automation: Schedules and publishes posts, monitors engagement, and analyzes performance on social media platforms, saving time and ensuring a consistent social media presence.

Grow Your Sales with Marketing Automation Today!

As the landscape of sales continues to evolve, the integration of marketing automation tools is no longer a luxury but a necessity. The tools highlighted in this blog represent the forefront of innovation in 2024, each offering unique features that cater to the diverse needs of sales teams. By leveraging these advanced solutions, sales professionals can enhance their productivity, foster stronger customer relationships, and achieve their sales goals with greater ease.