As businesses continue to evolve in an increasingly digital landscape, the demand for sophisticated customer relationship management (CRM) tools is at an all-time high. Currently, AI CRM software is taking center stage, offering companies the ability to automate processes, gain deep insights, and provide personalized experiences at scale. Further, these intelligent solutions are not just transforming how businesses interact with customers but are also driving significant growth and efficiency.
In this blog, we’ll explore the top AI-driven CRM software solutions that are poised to lead the market in 2024.
What is AI-based CRM?
AI-based CRM (Customer Relationship Management) leverages artificial intelligence to enhance customer interactions, automate tasks, and provide data-driven insights. It can predict customer behaviour, personalize communication, and optimize sales and marketing strategies. Furthermore, artificial intelligence and CRM together improve efficiency by automating repetitive tasks and offering intelligent recommendations, leading to better customer engagement and decision-making.
Top AI CRM Software
Lets take a look at some of the best AI CRM that can help you manage your customer relation operations below:
1. HubSpot AI CRM
HubSpot is a leading customer relationship management (CRM) platform that offers tools for marketing, sales, customer service, and content management. It helps businesses attract, engage, and delight customers through inbound marketing techniques. HubSpot’s platform integrates seamlessly, enabling automation, analytics, and personalized communication across various channels.
HubSpot CRM
Starting Price
$ 20.00
Features of HubSpot CRM
- Tracks email opens, clicks, and responses in real-time.
- Automatically ranks leads based on their engagement and likelihood to convert.
- Visualizes sales processes and tracks deals through stages.
- Automates email campaigns, social media posts, and more.
- Provides detailed reports on sales activities, team performance, and ROI.
- Engages with website visitors in real-time using chat tools.
2. Zoho CRM Plus
Zoho CRM Plus is an all-in-one customer relationship management platform designed to unify sales, marketing, customer support, and analytics. It offers seamless integration across multiple channels, enabling businesses to engage customers through email, social media, and chat. Furthermore, with AI-driven insights and automation, Zoho artificial intelligence CRM helps streamline processes, improve customer experiences, and boost team productivity.
Zoho CRM
Starting Price
₹ 1300.00 excl. GST
Features of Zoho CRM Plus
- Comprehensive sales and marketing automation
- Advanced analytics and reporting tools
- Integrated customer support with multi-channel capabilities
- Customizable dashboards and workflows
- AI-powered insights and lead scoring
3. Freshsales AI CRM
Freshsales is an AI based CRM platform designed to help businesses manage their sales processes. It offers features like lead management, email tracking, pipeline visualization, and AI-driven insights. Moreover, the platform integrates with various tools and is part of the Freshworks suite, focusing on enhancing sales productivity and customer engagement.
Freshsales CRM
Starting Price
₹ 1199.00 excl. GST
Freshsales AI CRM Features
- Lead and contact management
- Email tracking and automation
- Sales pipeline management
- Built-in phone and SMS capabilities
- Customizable dashboards and reports
4. Microsoft Dynamics 365 AI
Microsoft Dynamics 365 AI is a suite of AI-driven tools integrated into Dynamics 365, designed to enhance business processes. This AI based CRM offers predictive insights, automation, and personalized customer experiences by using machine learning, natural language processing, and advanced analytics. Further, these AI capabilities help businesses make informed decisions and enhance operations across various departments like sales, customer service, and finance.
Features of Microsoft Dynamics 365 AI
- AI-driven insights and analytics for better decision-making
- Automated workflows and task management to enhance productivity
- Predictive sales and customer behavior modeling
- Personalized customer interactions based on data analysis
- Advanced natural language processing for improved communication
5. Freshworks AI CRM
Freshworks CRM is an AI based CRM designed to streamline sales, marketing, and support processes. It offers AI-driven insights, automation, and multi-channel engagement tools to help businesses manage customer interactions more effectively. Moreover, the platform is user-friendly, scalable, and integrates with various third-party applications.
Freshworks 360
Starting Price
₹ 2799.00 excl. GST
Freshworks AI CRM Features
- Lead and contact management
- Sales pipeline visualization
- Email tracking and automation
- Workflow automation and task management
- Multi-channel communication (phone, chat, email)
6. Pega CRM
Pega CRM is a customer relationship management platform that uses AI and automation to streamline customer interactions across various channels. Furthermore, it provides tools for personalized customer engagement, process automation, and real-time analytics, helping businesses to improve customer satisfaction and operational efficiency. This AI based CRM is highly customizable, assisting organizations to tailor it to their specific needs.
Pega CRM Features
- Advanced case management for streamlined workflows
- AI-driven automation to enhance operational efficiency
- Omnichannel support for seamless customer engagement
- Low-code development environment for rapid application customization
- Business process management to optimize and automate processes
7. Pipedrive AI CRM
Pipedrive is a sales-based CRM (Customer Relationship Management) tool designed to help businesses manage their sales pipeline efficiently. It offers features like deal tracking, activity scheduling, and reporting to manage sales processes. Pipedrive is known for its user-friendly interface and customization options, making it popular among small to mid-sized businesses. Furthermore, it integrates with various tools to enhance productivity and collaboration.
Pipedrive AI CRM Features
- Visual sales pipeline for easy tracking of deals
- Customizable stages to match sales processes
- Activity reminders and task automation
- Integration with third-party apps and tools
- Mobile app for easy access
- Real-time sales reporting and insights
8. SugarCRM
SugarCRM is a customer relationship management (CRM) platform that helps businesses manage sales, marketing, and customer support. It offers features like lead management, customer analytics, and workflow automation, focusing on delivering a highly customizable and user-friendly experience. SugarCRM supports integration with various third-party applications, enabling businesses to streamline their operations. Further, with its AI based CRM is designed for organizations seeking to improve customer engagement and optimize their business processes.
SugarCRM
Starting Price
$ 588.00
SugarCRM Features
- Contact and lead management for tracking customer interactions.
- Sales automation to streamline processes and manage pipelines.
- Marketing automation for creating and managing campaigns.
- Customer support and case management to handle inquiries and issues.
- Workflow automation to automate routine tasks and approvals.
9. Zendesk Sell AI CRM
Zendesk Sell is a sales CRM platform designed to enhance productivity, processes, and pipeline visibility for sales teams. It offers tools for lead management, email tracking, and task automation, helping sales reps stay organized and focused on closing deals. Moreover, with its built-in analytics and reporting, Zendesk Sell provides insights into sales performance, allowing teams to make data-driven decisions. The platform integrates seamlessly with other Zendesk products, creating a unified customer experience.
Zendesk Sell AI CRM Features
- Lead and contact management
- Email tracking and automation
- Task and appointment scheduling
- Sales pipeline visualization
- Customizable sales dashboards and reports
Conclusion
As we move further into AI and CRM, the role of AI in CRM is becoming indispensable for businesses aiming to stay competitive. The CRM solutions highlighted in this blog are redefining customer engagement and operational efficiency through cutting-edge AI capabilities.
Whether it’s enhancing sales processes, automating marketing campaigns, or providing unmatched customer support, these tools are setting the standard for the future of CRM. By adopting these AI-driven CRM, businesses can unlock new levels of productivity, customer satisfaction, and growth in the years to come.
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Written by
Varsha 
Varsha is an experienced content writer at Techjockey. She has been writing since 2021 and has covered several industries in her writing like fashion, technology, automobile, interior design, etc. Over the span of 1 year, she has written 100+ blogs focusing on security, finance, accounts, inventory, human resources,... Read more
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