SEO Toolkit 2024: Best SEO Tools for All SEO Tasks

In this comprehensive guide, I am sharing the best SEO tools for various SEO tasks in 2024, including both free and paid options, empowering you to optimize your or your clients website for better search engine rankings and drive organic traffic.

Best SEO Tools in 2024

Task	Free Tools	Paid Tools
Keyword Research	Google Keyword Planner, Ubersuggest	SEMrush, Ahrefs, KWFinder
Technical SEO	Google Search Console, Screaming Frog SEO Spider Lite, OnCrawl, Rich Results Test, PageSpeed Insights	Screaming Frog SEO Spider Pro, Sitebulb, DeepCrawl
On-Page SEO	Yoast SEO, Rank Math, WebP SEO	Surfer SEO, MarketMuse, ClearScope
Content Optimization	Copy.ai, Grammarly, Hemingway Editor	Frase, Copysmith, Jarvis
Link Building	BuzzSumo, Hunter, HARO	Ahrefs, SEMrush, Linkody
Rank Tracking	Google Analytics, Google Search Console, RankIQ	SEMrush, Ahrefs, Serpstat

Suggested Read: What is SEO? A Comprehensive Guide for Beginners and Experienced SEOs

Keyword Research Tools

Keyword research is the process of identifying and analyzing the search terms that people use to find information online. It is an essential part of SEO, as it can help you improve your website’s ranking in search engine results pages (SERPs).

Here’s a guide on how to use each Keyword Research tool, categorized into free and paid tools, with detailed steps for each tool:

Free SEO Tools for Keyword research

1. Google Keyword Planner
2. Ubersuggest

How to Use Google Keyword Planner for Keyword research?

1. Go to the Google Keyword Planner website and sign in to your Google account.
2. Enter a seed keyword or phrase into the search bar and click on the Get search volume data and suggestions button.
3. The tool will display a list of related keywords, along with their search volume and competition levels.

How to Use Ubersuggest for Keyword research?

1. Go to the Ubersuggest website and enter a domain name or keyword into the search bar.
2. The tool will display a variety of data about the domain or keyword, including search volume, competition levels, and related keywords.
3. Keyword Tool: Keyword Tool is a free tool that provides keyword suggestions based on a seed keyword or phrase.
4. Go to the Keyword Tool website and enter a seed keyword or phrase into the search bar.
5. The tool will display a list of related keywords, along with their search volume and competition levels.

Paid  SEO Tools for Keyword research

1. SEMrush
2. Ahrefs
3. KWFinder

How to Use SEMrush for Keyword research?

1. Go to the SEMrush website and sign up for a free account.
2. Enter a seed keyword or phrase into the search bar and click on the Keyword Research button.
3. The tool will display a variety of data about the keyword, including search volume, competition levels, and related keywords.

How to Use Ahrefs for Keyword research?

1. Go to the Ahrefs website and sign up for a free account.
2. Enter a seed keyword or phrase into the search bar and click on the Keyword Explorer button.
3. The tool will display a variety of data about the keyword, including search volume, competition levels, and related keywords.

How to Use KWFinder for Keyword research?

1. Go to the KWFinder website and sign up for a free account.
2. Enter a seed keyword or phrase into the search bar and click on the Search button.
3. The tool will display a variety of data about the keyword, including search volume, competition levels, and related keywords.

Technical SEO Tools

Technical SEO is the process of optimizing your website to make it easy for search engines to crawl and index. This includes factors such as website structure, page speed, and mobile-friendliness.

Here’s a guide on how to use each Technical SEO tool, categorized into free and paid tools, with detailed steps for each tool:

Best Free SEO Tools for Technical SEO

1. Google Search Console
2. Screaming Frog SEO Spider Free Version

How to Use Google Search Console for Technical SEO?

1. Go to the Google Search Console website and sign in to your Google account.
2. Add your website to Google Search Console and verify ownership.
3. The tool will display data about your website’s crawl errors, sitemaps, and mobile-friendliness.

How to Use Screaming Frog SEO Spider for Technical SEO?

1. Download and install Screaming Frog SEO Spider Lite.
2. Enter your website’s URL into the tool and click on the Start Crawl button.
3. The tool will display a list of technical SEO issues, such as broken links, missing meta descriptions, and mobile-friendliness issues.

How to Use OnCrawl for Technical SEO

1. Sign up for a free OnCrawl account and add your website to the platform.
2. OnCrawl will crawl your website and provide a detailed report of technical SEO issues.

Best Paid SEO Tools for Technical SEO

1. Screaming Frog SEO Spider Pro
2. Sitebulb
3. DeepCrawl

How to Use Screaming Frog SEO Spider Pro for Technical SEO

1. Screaming Frog SEO Spider Pro is the paid version of Screaming Frog SEO Spider Lite, and it includes additional features such as JavaScript rendering and crawl depth analysis.
2. Purchase a Screaming Frog SEO Spider Pro license.
3. Enter your website’s URL into the tool and click on the Start Crawl button.
4. The tool will display a detailed report of technical SEO issues, including JavaScript-rendered content and crawl depth analysis.

How to Use Sitebulb for Technical SEO?

1. Create an account and sign in.
2. Enter your website URL and click the Start Crawling button.
3. Wait for the crawl to complete.
4. Once the crawl is complete, you can view the results in the Sitebulb dashboard. This dashboard provides a variety of data about your website’s technical SEO, including:-
   1. Crawl errors
   2. Sitemaps
   3. Mobile-friendliness
   4. JavaScript rendering
   5. Crawl depth

You can also use Sitebulb to generate reports on your website’s technical SEO. These reports can be helpful for identifying and addressing technical SEO issues.

How to Use DeepCrawl for Technical SEO?

1. Create an account and sign in.
2. Add your website to DeepCrawl.
3. Click the Crawl button.
4. Wait for the crawl to complete.
5. Once the crawl is complete, you can view the results in the DeepCrawl dashboard. This dashboard provides a variety of data about your website’s technical SEO, including: vides a variety of data about your website’s technical SEO, including:-
   1. Crawl errors
   2. Sitemaps
   3. Mobile-friendliness
   4. JavaScript rendering
   5. Crawl depth

You can also use DeepCrawl to generate reports on your website’s technical SEO. These reports can be helpful for identifying and addressing technical SEO issues.

On-Page SEO Tools

On-page SEO is the process of optimizing your website’s content and HTML to make it more relevant to search engine queries. This includes factors such as keyword usage, meta descriptions, and title tags.

Here’s a guide on how to use each On-Page SEO tool, categorized into free and paid tools, with detailed steps for each tool:

Best Free SEO Tools for On-Page SEO

1. Yoast SEO
2. Rank Math
3. WebP SEO

How to Use Yoast SEO for On-Page SEO?

1. Download and install the Yoast SEO plugin on your WordPress website.
2. Start creating new content or open existing content that you want to optimize for search engines.
3. As you write or edit your content, Yoast SEO will provide real-time feedback on your on-page SEO performance. It will analyze your keyword usage, meta descriptions, title tags, and other factors that influence search engine rankings.
4. Follow the suggestions provided by Yoast SEO to improve your content’s search engine optimization. This may involve adjusting keyword density, crafting compelling meta descriptions, and optimizing title tags for readability and relevance.
5. Take advantage of Yoast SEO’s built-in content analysis tools to gain deeper insights into your content’s overall quality and potential for improvement.

How to Use Rank Math for On-Page SEO?

1. Download and install the Rank Math plugin on your WordPress website.
2. Start creating new content or open existing content that you want to optimize for search engines.
3. As you write or edit your content, Rank Math will provide real-time feedback on your on-page SEO performance. It will analyze your keyword usage, meta descriptions, title tags, and other factors that influence search engine rankings.
4. Follow the suggestions provided by Rank Math to improve your content’s search engine optimization. This may involve adjusting keyword density, crafting compelling meta descriptions, and optimizing title tags for readability and relevance.
5. Explore Rank Math’s advanced SEO features, such as local SEO optimization, schema markup generation, and rich snippets optimization, to further enhance your content’s search engine visibility.

How to Use WebP SEO for On-Page SEO?

1. Go to the WebP SEO website and enter the URL of the website you want to optimize.
2. Click the Start Crawl button to initiate a crawl of your website. WebP SEO will analyze your website’s images and identify those that can be optimized for WebP format.
3. Once the crawl is complete, you can download the optimized WebP images and replace the original images on your website. This will reduce image file sizes, improve website loading speed, and enhance your website’s overall SEO performance.

Best Paid SEO Tools for On-Page SEO

1. Surfer SEO
2. MarketMuse
3. ClearScope

How to Use Surfer SEO for On-Page SEO?

1. Sign up for a Surfer SEO account and create a new project.
2. Input your target keyword and the URL of the page you want to optimize into the project.
3. Surfer SEO will analyze your content and provide a detailed report outlining areas for improvement in terms of on-page SEO.
4. Use the suggestions provided by Surfer SEO to enhance your content’s keyword usage, content structure, and overall relevance to the target keyword.
5. Regularly monitor your content’s performance using Surfer SEO’s analytics tools and make adjustments as needed to maintain optimal on-page SEO.

How to Use MarketMuse for On-Page SEO?

1. Sign up for a MarketMuse account and create a new project.
2. Input your target keyword and the URL of the page you want to optimize into the project.
3. MarketMuse will analyze your content and compare it to top-ranking content for your target keyword.
4. Use the MarketMuse report to identify areas where your content is lacking compared to top-ranking content. This may include gaps in keyword coverage, content depth, or overall quality.
5. Enhance your content by addressing the identified gaps and incorporating elements from top-ranking content.

How to Use ClearScope for On-Page SEO?

1. Sign up for a ClearScope account and create a new project.
2. Input your target keyword and the URL of the page you want to optimize into the project.
3. ClearScope will analyze your content and provide suggestions for improvement.
4. Use ClearScope’s suggestions to identify and address.

Content Optimization Tools

To truly excel in ranking and SEO in recent times, you must optimize your content for your target audience and then for search engines. Use google search results data, competitor analysis and transform your content into a powerful tool for driving engagement, generating leads, and achieving your marketing goals using the best content optimization tools.

Here’s a guide on how to use each Content Optimization tool, categorized into free and paid tools, with detailed steps for each tool:

Best Free SEO Tools for Content Optimization

1. Copy.ai
2. Grammarly
3. Hemingway Editor

How to Use Copy.ai for Content Optimization

1. Create an account on the Copy.ai website to access its content generation features.
2. Select the desired content format from the available options, such as blog posts, social media captions, marketing copy, or even code.
3. Enter relevant keywords, phrases, or descriptions to guide the content generation process.
4. Click the Generate button to let Copy.ai create content based on your input.
5. Review the generated content and make any necessary edits or refinements to ensure it aligns with your requirements.

How to Use Grammarly  for Content Optimization

1. Install the Grammarly extension on your preferred web browser to access its grammar and spell checking capabilities.
2. Activate Grammarly’s real-time suggestions and corrections as you write or edit content.
3. Pay attention to Grammarly’s highlighted areas and contextual suggestions for correcting grammatical errors, typos, and enhancing the clarity of your writing.
4. Accept Grammarly’s suggestions to improve the overall grammar, spelling, and clarity of your content.

How to Use Hemingway Editor for Content Optimization

1. Paste the content you want to optimize into the Hemingway Editor’s text box.
2. The Hemingway Editor will analyze your content and provide feedback on its readability and complexity.
3. Use the highlighted areas to identify complex sentences that may hinder readability.
4. Break down complex sentences into shorter, more concise ones to improve readability and comprehension.

Paid SEO Tools for Content Optimization

The following are the best paid SEO tools for content optimization:-

1. Frase
2. Copysmith

How to Use Frase for Content Optimization

1. Sign up for a Frase account and create a new project to analyze your content and receive optimization suggestions.
2. Input your target keyword and the URL of the page you want to optimize into the project.
3. Frase will analyze your content and compare it to top-ranking content for your target keyword.
4. Use the Frase report to identify areas where your content is lacking compared to top-ranking content. This may include gaps in keyword coverage, content depth, or overall quality.
5. Enhance your content by addressing the identified gaps and incorporating elements from top-ranking content.

How to Use Copysmith for Content Optimization

1. Create an account on the Copysmith website to access its content generation and optimization features.
2. Select the desired content type, such as blog posts, product descriptions, website copy, or even emails.
3. Enter relevant keywords, phrases, or descriptions to guide the content generation process.
4. Click the Generate Copy button to let Copysmith create content based on your input.
5. Review the generated content and make any necessary edits or refinements to ensure it aligns with your requirements.

Rank Tracking Tools

A variety of rank-tracking tools are available to assist you in monitoring your website’s performance in SERPs. These tools provide valuable insights into your website’s ranking positions, competitor analysis, and overall SEO health.

Here’s a guide on how to use each rank tracking tool, categorized into free and paid tools, with detailed steps for each tool:

Free SEO Tools for Rank Tracking

Following are some free Rank tracking tools:-

1. Google Analytics
2. Google Search Console
3. RankIQ

How to use Google Analytics for Rank Tracking?

1. Install and configure Google Analytics on your website to track website traffic and user behavior.
2. Link your Google Search Console account to Google Analytics to access additional SEO data.
3. Navigate to the Acquisition > Search Console > Organic Keywords report to view your website’s ranking positions for specific keywords.

How to use Google Search Console for Rank Tracking?

1. Sign up for a free Google Search Console account to monitor your website’s performance in Google Search.
2. Verify your website ownership in Search Console to access data and tools for your website.
3. Use the Performance report to view your website’s ranking positions for individual keywords and search queries.

How to use RankIQ for Rank Tracking?

1. Sign up for a free RankIQ account to track your website’s ranking for a limited number of keywords.
2. Add your target keywords to RankIQ’s tracking list to start monitoring their ranking positions.
3. View your website’s ranking positions for the selected keywords in a table format.

Paid SEO Tools for Rank Tracking

Following are some Paid SEO Tools for Rank Tracking:-

1. SEMrush
2. Ahrefs
3. Serpstat

How to use SEMrush for Rank Tracking?

1. Sign up for a SEMrush account to access its comprehensive SEO toolkit, including rank tracking features.
2. Navigate to the Position Tracking tool to add your target keywords and configure tracking preferences.
3. Review your website’s ranking positions for various keywords over time, identifying trends and fluctuations.
4. Track your competitors’ ranking positions for the same keywords, gaining insights into their SEO strategies.

How to use Ahrefs for Rank Tracking?

1. Sign up for an Ahrefs account to access its comprehensive SEO toolkit, including rank tracking features.
2. Navigate to the Rank Tracker tool to add your target keywords and configure tracking preferences.
3. View your website’s ranking positions for various keywords over time, analyzing trends and fluctuations.
4. Utilize Ahrefs’ data to identify keywords where your website has the potential to rank higher.

How to use Serpstat for Rank Tracking?

1. Sign up for a Serpstat account to access its comprehensive SEO toolkit, including rank tracking features.
2. Navigate to the Ranks tool to add your target keywords and configure tracking preferences.
3. View your website’s ranking positions for various keywords over time, identifying trends and fluctuations.
4. Track your website’s ranking positions for different search regions, gaining insights into global SEO performance.

Conclusion

SEO tools are essential for any business that wants to succeed online. By using the right tools, you can identify the keywords that are important to your target audience, track your progress, and identify opportunities to improve your website’s ranking. By employing tools like Google Search Console, Semrush, and Ahrefs, SEO experts can gain valuable insights, optimize strategies, and achieve their goals.