Shoppers sometimes put items in their online shopping carts but then leave the website without buying anything. Abandoned cart emails are messages sent to these customers to remind them about the items they left behind and encourage them to finish their purchase.
These emails usually have a friendly tone and show pictures or descriptions of the items left in the cart. For example, if you’ve ever started buying something online but didn’t finish, you might have gotten one of these emails. The first email is often a gentle reminder. The second one might say something like “Your order is about to expire!” The third email usually includes a coupon or discount to entice you to come back and buy the items.
Small stores sometimes send these emails by hand. If that takes too much time, there are ways to set up automatic emails to make the process easier.
Sending emails to remind people about the items they left in their online shopping carts is a smart move for online stores. Here are some reasons why it’s a good idea:
Overall, sending abandoned cart emails is an easy and powerful way to increase sales, make customers happier, and learn more about what they like and don’t like.
There are several common reasons why people leave their shopping carts online without buying. Some of them include technical issues, security concerns, unexpected extra costs associated, change of mind, and more. Let’s learn about them in detail below:
As a brand, store, or company, you would not want your customers to abandon the shopping cart in between while making the purchase. Therefore, to prevent your customers from doing so, you can send automated emails reminding them to complete their purchase. For that, you can simply follow some of the tips to draft emailers. These include:
Now that you know what an abandoned cart email is, let’s look at some great examples to get inspired by.
Subject line: Did you forget something?
Casper sends emails when you leave something in your online cart. The subject line, “Did you forget something?” makes people curious and want to click. Inside, the email uses the playful headline “COME BACK TO BED” to grab attention.
Casper’s email is simple and easy to read, with a clear button that takes you back to checkout. They also include customer reviews to show that their products are worth buying and give you a chance to see more reviews if you want.
Subject line: Don’t let free shipping go to waste
Rudy’s sends a funny follow-up email. The headline “Don’t put this off like a software update” is something many people can relate to because if you don’t update your software, it can cause problems. The idea is that you don’t want to miss out on your items.
Rudy’s includes pictures of the items you left behind and offers free shipping to encourage you to complete your purchase.
Subject line: Your cart is sobering up
Whisky Loot uses humour in their cart reminder emails. When someone leaves a subscription box in their cart, they get an email with the subject line “Your cart is sobering up.” This funny and unique subject line can make more people open the email.
The email starts with a question and lists funny things you can do with the whiskies. This makes readers laugh and imagine themselves using the items. Whisky Loot ends the email with a FAQ section and a button that says, “TREAT YOURSELF.”
Subject line: Nomad Gear is Selling Out Quick
Nomad’s email makes people feel like they might miss out on something if they don’t act fast. The subject line encourages people to click and check it out. The email has on-brand images and explains how to recover your cart.
They address a common worry by saying, “Afraid to Make the Leap?” and explain their return policy and two-year warranty. This helps build trust and shows that Nomad stands behind their products.
Subject line: Where did you go?
Dollar Shave Club is known for its fun and friendly marketing. Their abandoned cart email is no different. The subject line is short and makes people curious.
Inside, the email uses bullet points to quickly list why their razors are good. The images show what you get in their monthly box. They also offer a 100% money-back guarantee to remove any doubts and encourage people to complete their purchase.
Abandoned cart emails are a smart way for online stores to remind customers about items left in their shopping carts and encourage them to complete their purchases. These emails are friendly and often include pictures of the items, making them feel personalized. Sending these emails can help recover lost sales, keep customers engaged, and even provide insights into customer preferences. By following best practices like timing, personalization, and offering incentives, businesses can effectively increase sales and customer satisfaction. Learning from successful examples like Casper, Rudy’s, Whisky Loot, Nomad, and Dollar Shave Club shows how creativity and customer-focused strategies can make these emails effective tools in e-commerce.
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