With Instagram’s growing focus on reels; creators, marketers, and businesses on the platform have also shifted to the same for their consistent growth. However, just creating a highly engaging video is not enough.
You need speedy content delivery, hyperactive trend hopping, and video quality optimization to sustain on the platform in the long run. Here, Instagram video editing tools come to the rescue with AI-integrated tools to craft professional-looking videos in no time.
This blog covers some of the best Instagram video editing apps that are easy to use for non-professional editors. These Instagram video maker apps can help you drive traffic and connect to your followers.
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Instagram video editing apps and software are Instagram-based or third-party editors that provide powerful editing options to video content creators for Instagram. You can edit stories, reels with music, and video clips easily as per your requirement. These apps let users have more control over their editing than the basic editing options built-in on Instagram.
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There are several editing apps for Instagram that you can use for free. Some of them are:
| Instagram Video Editors | Pricing | Key Features |
| Kinemaster | Free, in-app purchases | Import/ Export, Asset store, Color filters, Playback, Visual effects, Keyframe animation |
| Animoto | Free, paid plans starting at INR 210/month | Music library, Aspect ratiooptions, Storyboard templates, Branding, Layouts & collages |
| Filmora Go | Free, in-app purchases start at INR 45/ item | Music styles, Timeline view, Templates, Playback speed, Aspect ratio options, HD Export, Keyframe animation |
| Apple Clips | Free | Aspect ratio options, soundtracks, Pan & zoom, Background animations, Import songs |
| iMovie | Free | Storyboards, Trailer templates, Themes & styles, Soundtracks |
| Inshot | Free, in-app purchases start at INR 75.35 per item | Customized filters, Aspect ratio options, 4K video export, Text fonts, Transitions |
| EasyCut | Free, in-app purchases start at INR 75.39 per item. | Templates, Custom Backgrounds, Video speed control, Text styles, Color correction & grading, HD export |
| Movavi | 7-day free trial, pricing starts at INR 1899/ year | Aspect ratio options, Snapshot, Video speed control, Keyframe animation, Multiple export formats |
| Wave | Free, paid plans start at INR 1217.14/ month | Templates, Multiple video formats with auto-resizing, Video filters, Aspect ratio options, Fonts |
| Vimeo Create | Free, In-app purchases starting at INR 532.73/ item | Soundtrack library, video templates, Aspect ratio options, Precision timeline editing, Branding, analytics |
| WeVideo | Free, in-app purchases starting at INR 10/ item | Templates, Text titles & captions, Speed control, Multiple video formats, Branding, Audio export, Cloud storage |
| Magisto | Free, in-app purchases starting at 75.44/ item | Templates, Song library, Branding, Analytics tracking, Password protected Video links |
| VideoShow | Free, in-app purchases starting at INR 75.44/ item | Speed control, Music library, 4K exports, Fonts & text styles, templates |
| Adobe Premiere Rush | Free, in-app purchases starting at INR 379.76/ item | Templates, Speed control, Multitrack timeline, Preset & manual color correction, Aspect ratio options |
| Mojo | Free, in-app purchases starting at INR 249/ item | Templates, Text overlays, Aspect ratio changes, Branding, Soundtrack |
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Filmora Go is one of the best video editing apps for Instagram reels that provides filters, animated text, audio, backgrounds, stickers, and more. You can add music from featured options or your own voiceovers in the background.
It also has options for special effects like blur, glitch, split screen, etc. You can save the reels to camera roll before posting. This reels editing app works for both beginners and professionals.
Filmora Go Key Features
Pros
Cons: Ads in free version of this Instagram reels video editing app.
Filmora Go Free or Paid? This Instagram reels editing app is free to install. In-app purchases start at INR 45.00 per item.
Animoto is an Instagram video editor that provides templates to help beginners get started easily. You can upload videos and images to the template of your choice through a simple drag and drop functionality.
The app also offers customization options for fonts, colors, music, transitions, text, etc. The video can be easily shared on social media platforms like Instagram and Facebook.
Animoto Key Features
Pros
Cons: Bugs reported
Animoto Free or Paid? There is a free plan with Animoto branding for non-professionals who want basic editing. In-app purchases are available on the iOS app. Pricing for the web version starts at INR 290/ month when billed annually.
Here are some of the apps that can be used for editing videos on iPhones:
Apple Clips is an Instagram video maker that offers filters, animated text, stickers, effects, speech bubbles, images, memojis, music, and more for making and editing Instagram videos.
You can arrange the order of the clips and trim them as per your needs. You can share the videos through messages, mails, or directly to Instagram with a single tap.
Apple Clips Key features
Pros
Cons: Glitches reported in adding music, stickers, fonts, etc.
Apple Clips Free or Paid? This Instagram reels video editing app is free to install and use.
iMovie is a great tool for creating beautiful IGTV videos quickly. Users simply have to select the images and video clips they want to include. Transitions, title, and music are added automatically.
Users have the option to add custom backgrounds, sound effects, voiceovers, etc. You can record, split, trim, or even delete the clips. It also supports split screen and green screen. The video can be saved at up to 4K 60FPS or exported to Instagram.
iMovie Key Features
Pros:
Cons: More editing options for clips needed
IMovie Free or Paid? iMovie software is free to download and use.
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InShot is a highly popular Instagram video editor that offers several tools for creating content. You can split, merge, cut, flip, and crop the clips to quickly create a video.
You can add featured music, music extracted from videos, or your voice to the video. Final videos can be converted to MP4 format and shared on Instagram with a single click.
InShot Key Features
Pros
Cons: Lags reported with large files
InShot Free or Paid? The app is free to install. In-app purchases start at INR 75.35 per item.
EasyCut allows both beginners and professionals to edit and create videos for Instagram. It is one of the best video editing apps for reels and stories. You can add filters, effects, transitions, stickers, emojis, music, voiceovers, and more to the videos.
Video clips can be cropped, sliced, trimmed, rotated, blurred, flipped or merged with other clips without impacting the quality significantly.
EasyCut Key Features
Pros
Cons: Alignment of audio with video can be an issue
EasyCut Free or Paid? This Instagram video maker app is free to install. In-app purchases start at INR 75.39 per item.
Movavi Instagram video editor lets users create engaging videos that can be shared easily. You can add filters, voiceovers, titles, transitions, pre-made intros, special effects, and the like. Multiple video clips can be organized in any order with easy drag and drop.
You can also modify the sound and length of clips. The editor provides a favorite list option for filters, transitions, etc. so that you can re-use them without wasting your time in search.
Movavi Key Features
Pros
Cons: Cannot save entire audio length in free version
Movavi Free or Paid? This Instagram video maker app has a 7-day free trial period. The windows version is available at a starting price of INR 1899/ year.
Wave video editor is one of the best video editing apps for reels, Instagram stories, and other videos. You can choose from the available media or add your own images, music, stickers, animated text, GIFs, and more. The content created on this Reels editing app can be shared on social media, emails, or embedded on websites.
Wave Key Features:
Pros:
Cons: Issues with audio and video alignment
Wave Free or Paid? This Instagram video maker app has a free plan for basic editing of videos with duration up to 15s. Pricing starts at INR 1217.14/ month.
Vimeo Create is an AI-powered IG stories editor that enables users to create customized videos with different stickers, styles, layouts, soundtracks, filters, text animations, and more. It also has editing options like trimming, cropping, and snap-to-grid to create an Instagram story.
You can organize the assets in folders to keep track of them. Further, videos can be downloaded, embedded on websites, or posted directly to Instagram.
Vimeo Create Key Features
Pros:
Cons: No stock media in the free version of this IG stories editor
Vimeo Create Free or Paid? It is available for free download. In-app purchases start at INR 532.73 per item.
WeVideo instagram video editing app can be used for Instagram ads, stories, and other types of videos. You can add images and videos with a simple drag and drop. Also, you can trim, flip, split, crop, merge, or resize video clips.
Customization choices are available for text, filters, animations, voiceovers, music, logo, etc. You can publish the content on multiple social media platforms including Instagram at once.
WeVideo Key features
Pros
Cons: More font options should be available.
WeVideo Free or Paid? It has a free plan that offers publishing time of 5 minutes/ month. Paid plans for the web version of this IG stories editor start at INR 379.58 per month when billed annually. In-app purchases start at INR 10 per item.
Magisto is one of the best video editing apps for Instagram reels that lets you upload images and videos for editing. You have the option to choose your editing style. This AI powered tool also provides features for cutting, merging, trimming, and rearranging video clips.
You can also customize the videos with filters, stickers, orientation, effects, fonts, graphics, text, colors, music, etc. The content created on this reels editing app works well for all brands and can be shared on email, messaging apps, or Instagram.
Magisto Key Features
Pros
Cons: No watermark removal in free version of this Instagram reels video editing app
Free or Paid (Pricing): After a 7-day free trial, annual pricing for the web version starts at INR 380.23/ month. In-app purchases of this Instagram reels editing app start at INR 75.44 per item.
Kinemaster is an easy-to-use video editing app for creating professional Instagram videos. It enables users to trim or merge clips, choose backgrounds, add images, insert text, and more.
You can even record voiceovers and add voice changers. The video can be saved as a .kine file in 4K at up to 60FPS or shared directly on Instagram.
Key Features of Kinemaster
Pros
Cons
Kinemaster Free or Paid?:It is free to download. In-app purchases start at INR 151.52.
VideoShow editor enables beginners to easily create and edit videos for posting on fan accounts. It supports video reversal, splicing, playback, doodling, and compression. You can add stickers, filters, GIFs, animations, music, sound effects, live dubbing, and much more to each clip.
With its no crop mode and square theme, posting on Instagram becomes easy. Apart from Instagram, you can repurpose content to suit other audio or video-based apps.
Key Features
Pros
Cons: No watermark removal in free version
VideoShow Free or Paid? The app is free to install. In-app purchases start at INR 75.44. Pro IOS version can be purchased at INR 4568.47.
Adobe Premiere Rush is an AI-powered video editor that allows users to choose from freeform and automatic editing styles. In the case of automatic editing, this tool uses AI to include the best moments from the footage and create a fan account video.
Freeform style lets you customize videos with transitions, filters, text, etc. The final video can be exported to social media platforms like Instagram.
Adobe Premiere Rush Key Features
Pros
Cons
Adobe Premiere Rush Free or Paid? The app is free to install. In-app purchases start at INR 379.76 per item. It is also available as a part of Creative Cloud with a starting price of INR 797.68 per month.
Mojo is an easy-to-use app for small businesses and content creators who want to make Instagram stories, reels, and social media posts. You can add various text styles, special effects, background music, animated stickers, filters, and even your own images and videos. The edited videos can be saved to the photo library or shared directly to Instagram.
Mojo Key Features
Pros
Cons: Single click background removal not in free version
Mojo Free or Paid? It is free to install. In-app purchases begin at INR 249 per item.
Conclusion
Depending on your purpose and the device you use, you can try any of these apps for creating Instagram content and growing your account. Most of them have a free plan and are easy to use.
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