If we look at the available data on WhatsApp usage, you would be amazed to know how the two billion active WhatsApp users use this chat tool for video and voice calls. That said, it remains the topmost messaging forum, transcending borders to send over sixty billion messages in a day.
Seeing the popularity and active usage of WhatsApp messaging platform, businesses of all types consider integrating it with their CRMs a profitable opportunity worth investing in.
Given the mass use of WhatsApp across the globe, growing businesses intend to never miss an opportunity to connect with customers & clients through this messaging tool. Not doing this would mean missing out on prospective opportunities. When you integrate WhatsApp with an existing CRM in your company, it is like a windfall opportunity to reap good profits and improve your business visibility.
With CRM and WhatsApp integration, you will be able to send WhatsApp messages to your prospects and customers directly through your CRM. The CRM WhatsApp integration ensures two-way communication with your customers. You can also quickly share different types of multimedia attachments with your customers to address their concerns quickly.
With WhatsApp and CRM integration, you can consolidate all your efforts and deliver outstanding customer service through a single channel. This integration also helps with driving sales and achieving a higher customer retention rate. You can follow these simple steps to integrate WhatsApp with your CRM account.
Step 1: Check if your existing CRM software supports WhatsApp integration or not. Some of the best CRM systems like Zoho CRM, HubSpot, Salesforce, AmoCRM and SugarCRM supports the integration with WhatsApp.
Step 2: Get a WhatsApp API account. If you are already using the free WhatsApp business account, you need to upgrade to a WhatsApp API account.
Step 3: Select the most accessible phone number (landline or mobile) for your WhatsApp API account, as this number cannot be changed later.
Step 4: Integrate your CRM with a WhatsApp API account and create a workflow for incoming WhatsApp messages.
Step 5: View all incoming & outgoing WhatsApp messages on your CRM dashboard.
Suggested Read: WhatsApp Marketing Software | CRM Software |Marketing Tools
With WhatsApp CRM integration, businesses can respond to their customers quickly, even beyond office hours. This can help in understanding your prospects better and ensuring higher conversions. Other benefits are:
Using an integrated CRM and WhatsApp system is quite simple because leading CRMs to have WhatsApp chat tool inbuilt into them. All you need is a registered WhatsApp account and integrate it with your CRM.
And anytime you receive a message on WhatsApp, the same would land into the CRM’s sales pipeline. So, from that particular CRM only, you can start chatting with your prospects and address their needs. Most CRM also provides the sales bot to ensure automated replies to your prospects on WhatsApp.
To make this task of integration easy for you, make sure that you are well aware of the following conditions:
An API account is different from the standard WhatsApp personal or business account. The key difference between an API account and a regular one is that the former can be created using mobile numbers and registered landline numbers. Ensure that you first get a valid phone number for creating this WhatsApp API account.
Sending messages to customers and connections is only possible if the other person has agreed to opt in. For this reason, WhatsApp API asks for first receiving this opt-in permission from the customer in question. So before integrating your CRM with this chat tool, make sure you are familiar with this condition.
Further, it is possible to only send particular messages through such integration and not bulk marketing messages. Like shipping updates, confirmation of refund, flight updates, and such.
You can go through the key aspects of WhatsApp data privacy regulations here. Non-adherence to any of these may lead to fines and penalties.
The good news for you is that many leading CRMs in the market offer WhatsApp integration support. There may be variations in the features offered by a particular CRM; what remains the same is the kind of benefits available. For instance:
WhatsApp Business Service Provider (BSP) makes it easy for you to get a validated WhatsApp Business API account. You may even apply directly through WhatsApp’s parent company, Facebook developer’s page. The process is, however, long and tedious.
It is quite technical and maybe easy in case you have a team of dedicated web developers. Otherwise, the best bet would be applying through a WhatsApp BSP.
FAQs
You can integrate your WhatsApp Business account with CRM to communicate directly with your customers. Any message on WhatsApp by your prospects will be forwarded as a lead, and your marketing and sales team can communicate with them directly.
You need a WhatsApp for Business account with API to communicate with leads and customers all over the world.
WhatsApp CRM integration is popularly used for Order tracking, Support & ticketing, Generating customer feedback, Lead nurturing and Sales follow-ups.
Wrapping Up
WhatsApp CRM integration can be quite useful in scaling your business, reaching a bigger market, and increasing the customer base.
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