How to Earn Money from YouTube

YouTube contributed approximately 11.2% to Google’s total revenue in the year 2021, and YouTube revenue was $ 28.84 billion through its ad.

YouTube is the second largest search engine after Google search, with 2.6 billion active users across the globe. This makes YouTube a large marketplace for possibly everyone. YouTube’s popularity has made it one of the most popular platforms for making money.

So, if you are also one of those who love watching and making video content, YouTube can be a legit platform for you. You can make a livelihood and a stable income from it. Let’s understand how to earn money from YouTube.

What is YouTube Partner Program (YPP)?

The YouTube Partner Program (YPP) is for the creators’ community that focuses on giving complete access to YouTube monetization features and other resources. It also allows its partners to share revenue for ads being run on their account’s account.

Being a part of the YouTube Partner Program (YPP) gives you access to YouTube’s copyright match tool, creator support teams, and all its monetization features.

• Minimum Eligibility for YouTube Partner Program (YPP)

When you apply for YouTube Partner Program, your YouTube Channel will be reviewed to check whether you meet the eligibility criteria or not. Ensure that the YouTube Partner Program is live in your country, and you meet the following checklist.

• Complete 2-Step Verification

Turn on 2-Step Verification on your Google Account. This ensures that your account is protected with a password and an additional second form of security verification.

• No Active Community Guidelines Strikes

Make sure that your YouTube channel complies with all platform policies and guidelines. This will be thoroughly checked when you apply for the YPP program under a strict YouTube review process. Only those YouTube channels that meet YouTube Partner Program requirements and show no active strikes will be accepted into the program. A YouTube strike means that there is a copyright issue request on your content. In fact, after 3 YouTube strikes, your YouTube channel will be terminated.

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• Meet the Content Threshold

YouTube requires you to meet a threshold of 1,000+ subscribers and 4,000+ public watch hours to be eligible for the YouTube Partner Program. Only after reaching these numbers, you can apply for the program. Also, you can ask YouTube to notify you when you meet the threshold.

• Sign YouTube Partner Program Terms

Once your YouTube channel reaches the threshold, you need to sign and agree with the YouTube’s Review Partner Program Terms by following the given steps:

1. Sign in to your YouTube.
2. On the top right side, click on your profile picture and go to ‘YouTube Studio’.
3. Now, click on ‘Monetization’ on the left side menu.
4. Here, if your channel is not able to meet the content threshold, you can click on ‘Notify me when I’m eligible’. Now, you will receive an email when you have 1,000 subscribers and 4,000 public watch hours in the last 365 days. However, if your YouTube channel meets the content threshold, you can click on the ‘Start’ button on the ‘Review Partner Program Terms’ card.
5. Now, you have to sign the terms. After completing the signing process, the ‘Review Partner Program’ will be marked green with the ‘Done’ sign.

• Connect an AdSense Account

To get paid by YouTube, you are required to connect an AdSense account. You can follow the below given steps for connecting AdSense account to YouTube:

a. Tap ‘Start’ on ‘Sign up for Google AdSense’ card.

1. In case you already own an approved AdSense account, use the existing one. Additionally, you can link unlimited YouTube channels to your Google AdSense account.
2. If you don’t own an AdSense account, you can easily create one for yourself by following the simple on-screen instructions.

b. Now, when your AdSense account has successfully been connected, this step will be marked green with a ‘Done’ sign on your ‘Sing up for Google AdSense’ card.

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• Go Through the Review Process

After successfully signing the Partner Program Terms and connecting your AdSense account, your YouTube channel will automatically go under review. It will be closely reviewed by human reviewers and automated systems to check if your YouTube channel is following all the guidelines or not.

You can always check the status of your application under the Monetization section of YouTube Studio.

1. Congratulations, if your application has been accepted for the YouTube Partner Program. You can now earn money on YouTube by turning on monetization and setting up your ad preferences.
2. In case your application gets rejected, you can apply again 30 days after your application is rejected. This might have happened because your YouTube channel did not meet YouTube’s policies and guidelines.

Multiple Ways to Earn Money from YouTube

Let’s find the best ways to understand how to earn from YouTube. We recommend YouTubers to use a combination of these methods to make good YouTube revenue.

• Get Sponsorships

You can make YouTube money by collaborating with new and established brands that are interested in the content marketing of their products. Businesses from all industries like tech, gaming, fashion & beauty, food, and more are in search of YouTubers who can promote their brand.

If your channel has a good organic engagement rate, then getting sponsorship from brands is one of the best ways to earn money from YouTube. Ensure that you always declare your paid partnerships and collaborate with brands that interest your audience. This way the brand will also increase its sales and you’ll increase your reach and engagement.

• Sell Your Merchandise

Apart from selling products from other brands, you can also sell your own official merchandise. This will help make good YouTube money and build your brand. For instance, being a fashion content creator, you can launch your own line of fashion or skincare products.

Launching your own brand as a YouTube content creator gives you an added advantage. You already have a dedicated audience that is connected to you and believes in you. So, the chances of you making good sales are higher than any other new brand.

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• YouTube Shorts Fund

The YouTube Shorts Fund is one of the new ways to earn money from YouTube. YouTube Shorts is a new short video sharing platform brought to you by YouTube that allows creators to make short 60- second videos.

It is a quicker way of getting discovered on YouTube and increasing your subscribers and views. Based on your monthly performance on YouTube Shorts creators, you are eligible to get a bonus of between $100 and $10,000 from the Shorts Fund.

• Affiliate Marketing

Meeting the minimum YouTube monetization requirement can take time, but that doesn’t mean you can’t make money from YouTube. Affiliate marketing is one such way that allows you to make YouTube channel earnings from monetization.

You can collaborate with brands, review their products, and create a special promotional code that can be used to purchase their products or services. This will help brands to boost their sales through your wide audience reach, as your audience trusts your content and reviews.

• Super Stickers & Super Chat

Super Chat & Super Stickers is an improvised version of YouTube’s earlier fan funding feature. Here creators can persuade their audience to buy Super Chat and Super Stickers during their live chat stream.

This feature allows your users to get highlighted and pinned during the live stream for a specific time depending on the amount they have paid. This way, your fans can cheer and show support for you and make themselves stand out.

• Channel Memberships

Channel memberships are created for your audience that wants access to your special member-only content. In fact, you decide how much your biggest fans pay for different membership levels. This method can be one of the biggest contributors to your YouTube channel earnings.

Creators can also honor their fans by offering them benefits and rewards such as emojis, custom made loyalty badges, and other perks. You just need to ensure that your YouTube channel is a part of the YouTube Partner Program and is not made for kids.

• YouTube Premium

You can encourage your audience to take YouTube Premium membership. This might not help you make a large YouTube money, but you will get a cut out of their YouTube subscription fee when they watch your YouTube content.

This will help you recover the loss that happens when YouTube Premium members don’t see any YouTube ads while watching your videos.

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How to Do YouTube Monetization?

Once you have successfully joined the YouTube Partner Program, you can make money on YouTube by turning on YouTube monetization. Let’s find out how to monetize YouTube channels and make YouTube earnings in different ways.

• YouTube Ads

You can choose to run YouTube Ads on a single video or multiple videos on your YouTube channel in the following steps:

Running YouTube Ads on an Individual Video

1. Sign into your YouTube account.
2. Navigate to the ‘YouTube Studio’.
3. Now, from the left menu, click on ‘Content’.
4. Choose the video you want to run YouTube on.
5. Next, tap on ‘Monetization’ in the menu on the left side.
6. Select the kind of YouTube ads you would like to run.
7. Click on ‘Save’.

Running YouTube Ads for Multiple Videos

1. Log in to your YouTube channel.
2. Navigate to the ‘YouTube Studio’.
3. Click on ‘Content’ from the left menu.
4. Click on the grey box given on the left side of the YouTube video thumbnail you would like to monetize.
5. Now, tap on the ‘Edit’ dropdown given in the black bar just above the list of your videos, and click on ‘Monetization’.
6. Next, in the monetization dropdown, tap ‘On’. Now here, click on ‘Add edit’ to modify ad settings in bulk.
7. Finally, click on ‘Update Videos’ and tick the box that says, ‘I understand the consequences of this action.’ and tap on ‘Update videos’.

• Merchandise Shelf

One of the ways to get money from YouTube is by showcasing official merchandise on YouTube. Let’s understand the YouTube monetization criteria in the following steps:

1. Log in to your ‘YouTube Studio’.
2. Tap on ‘Monetization’, on the left side menu.
3. Click on the ‘Merchandise’ button.
4. Now, follow the instructions as shown on the screen, and you’ll successfully receive a Teespring Store ID that you can link with your YouTube channel.

• YouTube Premium

Once you join the YouTube Partner Program and meet YouTube guidelines, all your videos are eligible for YouTube Premium earnings. Whenever a YouTube Premium viewer watches your video, you get a part of the fee they have paid to purchase YouTube Premium.

• Channel Memberships

To make YouTube income from channel memberships, follow the below given steps:

1. Log in to Google account.
2. Navigate to the ‘Membership’ page in the YouTube Studio.
3. Now, click on ‘Get Started’ and proceed as the on-screen instructions show you.

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• Super Chat & Super Stickers

This is one of the great ways to earn money online through YouTube Live Chat. Your fans can buy Super Chats and highlight their message to connect with you during a Live Chat. Let’s check out how you can make YouTube revenue through Super Chat & Super Stickers:

1. Log in to your ‘YouTube Studio’.
2. Tap on ‘Monetization’ given on the left menu.
3. Now, click on ‘Live Chat’ given on the top of the main dashboard, and then click on ‘Get Started’ and proceed as the on-screen instructions say.
4. At the end of the instructions, you will see ‘Super Sticker Status is on’ or ‘Super Chat Status is on’, just next to the blue toggle.

Top 3 YouTube Tools for Creators

YouTube tools help creators to increase their reach and streamline social media posting and scheduling. The social media tool also offers analytics and reports for you to track your content’s performance and understand what’s working and not working for you.

Let’s check out a couple of management tools for YouTubers listed below:

• TubeBuddy

TubeBuddy is a YouTube tool that helps YouTube content creators quickly optimize their channels. It enables them to increase subscribers, views, and engagement on their YouTube channel. Its features like keyword explorer, thumbnail generator, share tracker, and data analysis help you to perform high and become trending.

• SocialPilot

SocialPilot is one of the best social media management tools that helps you with publishing, scheduling, customization, collaboration, white labelling, and more. It allows YouTubers to access analytics and reports that help you to understand your social media data and generate reports to see trends and growth.

• Sendible

Sendible is a social media management software that enables you to increase your audience reach and attract new ones through your content. With Sendible social media integrations and networks, you can manage all your social media profiles in one place. Content creators, businesses, and marketing agencies can use Sendible to customize their content and set up approval workflows for their in-house teams.

To Conclude,

YouTube is one of the most popular ways to earn money online. You need to make relatable and relevant content for your audience and join the YouTube Partner Program to monetize YouTube channel. Beyond this, you can opt for brand collaborations, sponsorships, affiliate marketing, Super Chats & Super Stickers, and multiple other ways to start your YouTube influencer journey.

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Related Categories: Video Making Software | Video Editing Software | Animation Software | Screen Recording Software