Summary: Free email automation tools are a boon for small businesses who want to automate their email procedure and customize emails without affecting their budget. Here’re some of the best free email automation tools you can use for email automation in the article below.
There are a lot of things you need to focus on for the success of your email marketing campaigns. Not just designing and customizing emails, you also need to manage contacts details, constantly test emails for effectiveness, measure open or CTR rates, and a lot more. Doing all this manually can take a lot of time. However, an email automation tool can automate all these tasks so that users can focus on other aspects of marketing strategy.
With email automation tool, you can run personalized email campaigns, preview emails before sending, optimize them, and engage with more customers at once. Some of the best email automation platforms also let users create a highly segmented email list depending on customers’ behavior, preferences, and purchase history. The segmented email lists would ensure that only the relevant information has been provided to the targeted audience.
In addition to that, you can do a lot more with email automation tools. But first, we will learn about what exactly email automation is and how you can use it for running successful email campaigns.
Email automation is the creation and sending of automated email responses as a direct response to user actions. The automation of email starts when you set trigger actions to send email responses. Once set, a responsive mail is designed for triggered actions. After the trigger action and responsive mail is configured, the automation is activated. Hence, every time a customer performs a specific action, the pre-set mail is sent to customers, thereby saving the time spent on sending emails.
It can be used to send welcoming mails, products recommendations, feedback collection forms, and a lot more. With email automation, users can create customer journey workflow, promote products, collect feedback to improve the services, and much more.
Small businesses can make the most of free email automation tools as it could help in improving customer experience and promoting services under the budget. Some of the best email marketing automation tools that small businesses can consider are:
Drip is one of the most popular email marketing automation tools to create customer journey workflow, track customers engagement, and send personalized emails to them. With Drip, you can add product recommendations in emails, integrate your e-commerce store, and get pre-built templates for email customization.
Drip Features
Drip Pros and Cons
Pricing: No free plan available | Paid plan starts from INR 3,227.50 per month
G2 Rating: 4.4
Sendinblue is an email automation tool that helps in creating personalized email marketing campaigns to improve the customer experience. With it, users can create marketing campaigns, chat with their customers, send transactional emails, and manage customer details. Other features include customized landing pages, audience segmentation, etc. You can also launch Facebook ads to retarget customers.
Sendinblue Features
Sendinblue Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 1575/month
G2 Rating: 4.5
GetResponse is an email marketing automation and campaigning tool to boost marketing efforts. It provides users with email templates to create professional emails and advanced segmentation tools to segment the target audience. Further, this automated email marketing tool can be used to create templates, perform A/B testing for emails, build websites and templates, and a lot more.
GetResponse Features
GetResponse Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 1,569.62 per month, You can also look into the best GetResponse Alternatives.
G2 Rating: 4.2
Litmus is a marketing platform enabling businesses to create, customize, review, and analyze their emails to improve their conversion rate. With Litmus, users can personalize bulk emails, find factors affecting the campaigns, and integrate with different apps to boost productivity.
Litmus Features
Litmus Pros and Cons
Pricing: No free plan available | Paid plan starts from INR 8,189.48 per month
Capterra Rating: 4.6
ConvertKit helps businesses grow their audience, automate marketing operations, and sell products digitally. It is specially designed for e-commerce stores to create professional emails with an email editor, add images and videos in emails, and get the subscribers’ engagement scoring for your website. ConvertKity also provides in-depth analysis of every email campaign’s performance. Further, you can also create conditional email content and get deliverability reports.
ConvertKit Features
ConvertKit Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 744.74 per month
Capterra Rating: 4.7
MailerLite is an email marketing platform that offers advanced marketing features like emails segmentation and A/B testing to strengthen customer relationships and improve lead conversion. This email automation tool helps in creating personalized emails, auto resend campaigns, deliver emails in a specific time zone and much more.
MailerLite Features
MailerLite Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 744.21 per month
Capterra Rating: 4.7
ConstantContact is one of the email campaign tools for creating, sending, and tracking emails campaigns. This email automation tool helps with driving in more sales, improving customer engagement via effective email campaigns. Further, with in-depth reporting, users can measure the campaign effectiveness and check the conversion rate.
ConstantContact Features
ConstantContact Pros and Cons
Pricing: No free plan available | Paid plan starts from INR 644 per month
G2 Rating: 4
Suggested Read: 15 Best Free Email Marketing Tools in 2023 for Successful Campaigns
Mailjet helps users with designing and sending email marketing campaigns, newsletters, automated mail, etc. This automation tool is used to tailor emails as per the target audience, study customer behavior, customize mails for brand consistency, and manage users’ permissions. With an overview of audience engagement analytics, users can analyze email opening, click-through, unsubscribe, spam rates, etc.
Mailjet Features
Mailjet Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 1,240.73 per month
Capterra Rating: 4.3
ActiveCampaign lets users create and send email newsletters and campaigns to develop brand loyalty and improve customer experience. With multi-channel communication, users can connect with their customers from a single solution. It is a great email automation tool to create geotargeted campaigns and track customer website behavior. Also, you can customize your emails with conditional content.
ActiveCampaign Features
ActiveCampaign Pros and Cons
Pricing: No free plan available | Paid plan starts from INR 2,398.72 per month
G2 Rating: 4.6
Aweber enables you to create email campaigns, optimize landing pages, and automate key marketing tasks. This automated email marketing tool can be used for tracking most clicked emails, improving the email delivery rate, and analyzing the customer website engagement. Aweber can also be used to quickly create your online store website through its landing pages builder.
Aweber Features
Aweber Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 1,336.39 per month
Capterra Rating: 4.4
Omnisend email marketing tool is designed to assist e-commerce businesses in creating and sending email and SMS campaigns. It helps them to automatically add product lists in the email, check the highest clicked products, create exit-intent forms, and a lot more. With Omnisend, you can check the website history of all visitors to create personalized email campaigns.
Omnisend Features
Omnisend Pros and Cons
Pricing: Free plan available | Paid plan starts from INR 1,324.19 per month
G2 Rating: 4.6
Some of the most common features of email marketing automation tools that you should look for-
Follow the below mentioned steps to use an email automation tool and create personalized emails for your customers.
Conclusion
Email automation tools have made it easier for users to send emails in bulk through automation. These tools provide endless options to boost customer engagement and increase ROI by personalizing emails, segmenting audience, improving email marketing campaigns, and a lot more.
Related Categories: Email Backup Software | Email Security Software | Email Marketing Tools | Email Verification Tools
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