Email marketing! I’m pretty sure you’ve heard of it. In fact, I’m ready to bet that you’ve used email marketing in pursuit of boosting your business’ presence in the virtual market; one time or the other with varying results.
In layman’s term, email marketing software is a tool which helps businesses to send marketing related mailers and brochures to group of people via electronic email.
Any email communication between a customer/subscriber is considered as email marketing, which is carried out for the purpose of promotion, business queries, sales or seeking donations. It helps build trust, customer loyalty or brand recognition for a company.
A business can stay connected with its customers through email marketing while simultaneously promoting itself. Now how can you stay on top of your email marketing forays?
And, why do companies need free email marketing tools? Because, it will help you reach your target audience without having to invest huge amounts of money in print or electronic advertisements.
Must-Have Features of Free Email Marketing Tools
We have assessed bulk email software services and expanded a few features that you should look for while choosing free email marketing tools would best suit your business need.
Free email marketing tools comes with several templates, which you can use to customize mails that you may want to send. You can make changes in the design or its look to better portray your brand. In addition, you can also modify pre-formatted content blocks to suit your requirements. When you’re finished, you’ll have a responsive email campaign at your hand. What’s more? You do not need any kind of coding or designing experience to create such email campaigns.
Through this feature in free email marketing tools, you can automate your marketing processes; however, if you really want to use your software to its fullest potential, you need to integrate it with CRM software. By doing this, you would be able to align your sales and marketing activities in a better way; thereby, creating more effective campaigns. What would it lead to? Yes, you know it! A better and stronger return on your investments!
Through this software you can send automated follow-up mails to those who might have missed your first mailer. People these days receive too many mails, making it harder to keep a track. Therefore, you can simply create a new subject line and resend the earlier email at a designated time of your choice.
We’re all aware of the famous saying that, ‘Time is money’. Autoresponders help you save time as you can automate mailers to welcome new subscribers, deliver information and attract their interest. These are easy to set-up and help optimize your campaigns through real-time reporting.
An effective email marketing software should provide detailed analytics of your campaigns so that you can easily focus on the metrics and track open and click-through rates of mails. The purpose is to find out if your campaigns are delivering positive results or not.
You can also use A per B testing (comparing two different versions of a webpage to assess which one performs better) to decide which subject line of your mailers gets better responses and open rates. You can experiment with different words, length, etc. to better optimize your future campaigns.
Here is a list of the best free email marketing tools:
| Email Marketing Software | Free | Plan1 | Plan 2 | Plan 3 |
| MailChimp | 2,000 contacts 12,000 emails every month | Grow Plan ₹710 per month unlimited subscribers | Pro plan ₹14289 per month reporting and testing high-volume subscriber | __ |
| ExpressPigeon | 500 subscribers 1000 emails every month All Features Technical support | ₹718 per month | ₹931 per month | ₹1,435 per month |
| FreshMail | Life-time free 200 per month 500 subscribers | ₹1005 per month 1,000 subscribers | ₹29,075 per month 1,00,000 subscribers | ₹2,154 5,000 emails ₹93,328 1,000,000 emails |
| OmniSend | 15,000 emails/month 2,000 emails | ₹1148 per month, 15,000 emails per month, automation, SMS tools and segmentation | ₹14,286 per month unlimited emails | ₹143325 per month Unlimited emails Advanced user right management |
| MailJet | 6,000 emails per month 200 emails per day | Bronze plan for ₹538 per month Maximum 30,000 emails monthly | Crystal plan starts at ₹1576 per month 60,000 emails | Enterprise plan (Ask for quote) |
| MailerLite | 1000 subscribers and 12,000 emails per month | ₹717 per month for up to 1000 subscribers | ₹3590 per month for up to 10,000 subscribers | |
| Zoho Campaigns | 12,000 emails per month for up to 2,000 subscribers | ₹430 for 250 emails | ₹53,727 for 100,000 emails | ₹358 per month for 1 to 500 subscribers |
| Benchmark | 14,000 emails for 2,000 subscribers per month | ₹1,575 per month | ₹24,856 per month | ₹3,43,848 per month |
| Email Octopus | Shrimp plan for businesses with up to 2500 subscribers | Stingray ₹1361 per month, | Shark ₹2794 per month, | Whale ₹7809 per month |
| Pepipost | 25,000 emails 5000 emails every day. | Pro Plan, for ₹15 for every 1000 emails | ||
| SendPulse | 15,000 emails every month for about 2,500 subscribers. | ₹705 per month | ||
| Sendinblue | 9,000 emails every month with a daily limit of 300 to subscribers. | 40,000 emails every month with unlimited subscribers at ₹1,790 every month. | ||
| Sender | 2500 subscribers and 15,000 emails per month | unlimited subscribers at ₹710 per month | ||
| Moosend | 1000 email per month | ₹1299 per month Unlimited Emails | ||
| HubSpot | 1000 emails Creating forms, capturing leads, database creation, reporting analytics. | Starter plan ₹3581 per month | Basic plan ₹14327 per month, | Enterprise plan ₹1,71,924 per month |
MailChimp is one of the leading names in the arena of free email marketing tools. This all-in-one marketing tool comes with a variety of user-friendly features including list segmentation, content management, a variety of templates, mail scheduling and much more!
What Makes MailChimp One of The Best Free Email Marketing Software:
One of the best things about MailChimp is its ability to integrate with e-commerce providers such as Magneto and WooCommerce. Some of the other special mentions are its elegant and responsive templates and customisable capabilities.
What Can Be Improved:
Being one of the popular names in the market, they should improve on one of the basic verticals of email marketing, i.e., bulk editing. Apart from this, their automation is another place where some tinkering is required.
Free Plan Offers: MailChimp’s free email marketing plan, called “Forever Free” allows email marketers to store up to 2,000 contacts and send as many as 12,000 emails every month. In a 24-hour period, free users can send up to 2,000 emails.
Paid Plans: MailChimp provides two paid plans; “Grow” and “Pro.” Starting at ₹710 per month, the Grow plan allows for unlimited subscribers with the price increasing based on the list size and includes demographic and email testing features.
The Pro plan starts at ₹14289 per month for enterprise-level companies’ high-volume subscriber lists. This package includes more in-depth reporting and testing features.
Its Free Plan is Best Suited For: Both entry level-businesses as well as seasoned enterprise level companies.
ExpressPigeon is a free e-mail marketing services provider for small businesses and startups who have small subscriber-base. With this free email marketing software, users can seamlessly create and customise, automate, and send bulk emails.
What Can be Improved: ExpressPigeon’s free plan might not be suited for small businesses with large lists.
Paid Plans: 500 subscribers and a maximum of 1000 emails every month. This includes all the features and technical support.
Paid plan offers: ExpressPigeon offers 3 paid plans ranging from ₹718 per month, ₹931 per month to ₹1,435 per month and can support up to 2,500 subscribers.
Its Free Plan is Best Suited For: Those business who use small list sizes.
Suggested Read: Top 10 Temp Email Generators to Create Temporary Emails for Free
FreshMail is a free email marketing tools provider that uses an AI-based system in its template editor. This enables users to create customised emails by a simple drag-and-drop system. Freshmail also provides a variety of format-specific templates to help expedite the email marketing campaigns.
What Makes FreshMail One of The Best Free Email Marketing Software:
One of the best features of FreshMail is its intuitive and AI-based autoresponders that help users set default mails that can be deployed to subscribers based on their replies.
What Can Be Improved: It provides a limited number of emails and subscribers every month.
Free Plan: FreshMail too provides a life-time free plan that included all the features for paid plans. However, it limits emails to 200 per month and supports up to 500 subscribers.
Paid Plans: Unlimited bulk email sender plans, ranging from ₹1005 per month for 1,000 subscribers to ₹29,075 per month for 1,00,000 subscribers. Moreover, they also provide pay-as-you-go plans at ₹2,154 for 5,000 emails and ₹93,328 for 1,000,000 emails.
Its Free Plan is Best Suited For: Users with limited knowledge of programming as well as seasoned developers.
OmniSend is one of the best email marketing tools provider in the market that helps integrate multiple platforms in a common interface. With the help of OmniSend users can automate emails with the help of AI.
What Makes OmniSend One of The Best Free Email Marketing Software:
Apart from multi-format templates, the free plan comes with bonus features, such as A/B testing tools and email tracking features.
What Can Be Improved:
The templates that it provides need some work as they do not remain consistent across different platforms such as iOS.
Free Plan Offers: Users 15,000 emails a month and up to 2,000 emails a day. It also offers a 14-day free trial to test out the features and templates.
Paid Plans: Omnisend provides three paid plans: The Standard Plan comes for ₹1148 per month, and offers 15,000 emails per month, automation, SMS tools and segmentation.
The Pro Plan comes for ₹14,286 per month, with features such as unlimited emails per month, including social media platform targeting features.
Its Free Plan is Best Suited For: New User who need latest features.
MailJet is a free email marketing tool that sends, monitors, and delivers emails for marketing and transactions. It has a drag-and-drop editor known as Passport, that helps users create email marketing campaigns seamlessly with free email templates.
What Makes MailJet One of The Best Free Email Marketing Software:
What makes MailJet one of the best free email marketing software is that it lets users customise emails.
What Can Be Improved:
Its overall interface requires some finishing up and there are just limited automations available. Many features are still in the development phase.
Free Plan Offers: Unlimited contacts and a maximum of 6,000 emails per month or up to 200 emails per day. This includes unlimited contacts, API access, email editor, and advanced reporting.
Paid Plans: All premium features in its Bronze plan for ₹538 per month and provides a maximum 30,000 emails monthly.
Its Crystal plan starts at ₹1576 per month and supports up to 60,000 emails, offers all premium features, and support.
Its Free Plan is Best Suited For: Seasoned businesses with high volume mails to be sent on a daily basis.
HubSpot provides an efficient and multifaceted free email marketing tool for growing businesses. With Hubspot businesses can build marketing emails for maximum customer engagement and for overall growth of the business.
Free Plan Offers: Up to 2,000 emails per month, free of charge. It also allows unlimited users and contacts.
What Makes HubSpot One of The Best Free Email Marketing Software:
Its drag-and-drop editor is seamless.
Where Should it Improve:
Email templates are limited with just a newsletter and promotion format. It also doesn’t allow to upload codes in HTML.
Free plan offers:
HubSpot Marketing’s free plan includes creating forms, capturing leads, database creation, reporting analytics.
Paid Plans:
HubSpot Marketing offers four paid plans depending on number of contacts per month. Starter plan, Basic plan, Pro plan, and Enterprise plan for ₹3581 per month, ₹14327 per month, ₹57,308 per month, and ₹1,71,924 per month respectively.
The free plan is best suited for: Growing businesses, which have just started creating a subscriber base.
MailerLite free email marketing tool and services provider is designed for businesses of all scales. It provides all the essential features such as HTML editor, drag-and-drop editor, text editor and also has an inbuilt photo editing tool.
What Makes MailerLite One of The Best Free Email Marketing Software:
The use an intuitive tool is one of its best features which helps new businesses as well as seasoned enterprises will be able to run mailing campaigns with ease.
What can be Improved:
MailerLite does not provide predesigned mailer templates in its free plans. In addition, it provides no way of knowing if the mails are getting delivered or not.
Free Plan Offers: A life-time free plan that provides users limited access. MailerLite provides the bandwidth of 1000 subscribers and 12,000 emails per month.
Paid Plans: Subscription plans based on the number of subscribers. Prices range from ₹717 per month for up to 1000 subscribers and ₹3590 per month for up to 10,000 subscribers.
Its Free Plan is Best Suited For: All kinds of businesses.
Zoho Campaigns is one of the most ideal email marketing solution for SMEs. It helps users to create, send, and track email campaigns and connects with other applications of the Zoho ecosystem. It provides permission-based access and helps run personalised email campaigns.
What Makes Zoho Campaigns One of The Best Free Email Marketing Software:
Since it is a part of the Zoho ecosystem, it can be integrated with other Zoho applications and can be included as an add-on if you’re already using Zoho CRM.
What can be Improved:
While its free version provides an array of features, they are quite limited. Moreover, starting with Zoho Campaigns can be difficult as it required a lot of customization before it is ready to be used.
Free Plan Offers:
Zoho Campaigns offers a forever free plan and can support 12,000 emails per month for up to 2,000 subscribers.
Paid Plans: Zoho Campaigns has two types of plans; the Pay-As-You-Use plan and the monthly subscription plan. This costs between ₹430 for 250 emails to ₹53,727 for 100,000 emails. Prices for this range from about ₹358 per month for 1 to 500 subscribers to ₹2,5072 per month for 50,001 to 100,000 subscribers.
Its Free Plan is Best Suited For: Businesses who already have a dedicated Zoho CRM process
Benchmark is an advanced email marketing software that provides an efficient drag-and-drop tool. In addition, it also enables users to create automated replies and even preview the mails with the help of smarphones or PC devices.
What Makes Benchmark One of The Best Free Email Marketing Software:
Benchmark is a free email marketing software like Mailchimp. One of its best aspects is that it has a drag-and-drop editor. In addition, if offers well-designed templates and tools to create remarkable, responsive emails.
What Can Be Improved: Some of the basic features are not included in the free plan. While additional features can be provided in the premium plan, the basic one should be included in the free version.
Its Free Plan Offers: Free plan with 14,000 emails for 2,000 subscribers per month. It has the Google Analytics, drag-and-drop editor, templates and forms, among others.
Paid Plans: Premium plans have Benchmark’s Automation Pro that offers automation tools and templates such as Blank Canvas, Abandoned Cart, Welcome Subscribers and Reports. They are Medium, Large, Extra Large, and Massive plans which are available at ₹1,575 per month, ₹24,856 per month, ₹54,370 per month, and ₹3,43,848 per month respectively.
Its Free Plan is Best Suited For: Seasoned businesses with big subscriber base.
Email Octopus is one of the best free email marketing software tools that helps users send emails with the help of Amazon Simple Email Service. It comes with robust yet simple creators that can generate responsive HTML emails for varied email marketing campaigns.
What Makes Email Octopus One of The Best Free Email Marketing Software:
This software solution is equipped with tools for bounce prevention and deliverability management. Thus, you can rest assured that your emails reach the targeted prospects and customers in real-time.
What Can Be Improved: It doesn’t provide many essential features that other free e-mail marketing services have.
Its Free Plan Offers: A Shrimp plan for businesses with up to 2500 subscribers. It offers with tools required for campaign designing and other basic tasks.
Paid Plans: Four premium plans; Tuna, Stingray, Shark, and Whale that cost ₹1361 per month, ₹2794 per month, ₹4227 per month, and ₹7809 per month respectively. All the plans offer priority email support and can store reports.
Its Free Plan is Best Suited For: Medium enterprises with a moderate subscriber base.
Pepipost is a state-of-the-art software which offers vital email marketing services to business solution that is ideal for SMEs. It offers its users a well-designed architecture that doesn’t require maintenance through in-house servers to ensure delivery of mail, in time.
What Makes Pepipost One of The Best Free Email Marketing Software:
It comes with robust and well-planned security features to help you safeguard your information and an AI-enabled email delivery system.
What Can Be Improved: Its user interface lacks many basic features that can be included in the dashboard.
Its Free Plan Offers: Support of a maximum of 25,000 emails where companies can send 5000 emails every day. The free plan comes with one domain, live reporting, SMTP, and APIs.
Paid Plans: SMTP and email APIs, live reporting options, webhooks and sub-user management, as well as a dedicated support as its Pro Plan, for ₹15 for every 1000 emails. With its pro plan it provides unlimited mails and unlimited domains.
Its Free Plan is Best Suited For: Freelancers and Small Businesses.
SendPulse is a comprehensive bulk email marketing tools that transcend the work of an email blast software. Its variety of features include push notifications, Viber integration, SMS, and emails via SMTP.
What Makes SendPulse One of The Best Free Email Marketing Software:
It provides premium features even in its free plan, which includes autoresponders, A/B testing, and advanced monitoring and reporting features such as click heat maps
What Can Be Improved:
Due to the lack of workflow editor for autoresponders, there can be a bit of a hassle to manage processes.
Free plan Offers: 15,000 emails every month for about 2,500 subscribers.
Paid Plans: Start at ₹705 per month.
The free plan is best suited for: Businesses that intend to use push mail services to communicate with subscribers.
SendInBlue is one of the most convenient free email marketing tools. It comes with a ton of useful features like SMS and email auto-responders. SendinBlue also provides marketing automation, chat, transactional emails, CRM, SMS, Facebook integration as well as retargeting ads.
What Makes SendInBlue One of The Best Free Email Marketing Software:
Its simple UI makes this free email blast software popular among businesses. Its marketing automation is seamless, with options to create and deploy a number of email marketing campaigns.
What Can Be Improved:
While their templates could provide with a wider range of formats. It also lacks features like A/B testing, which is a basic email marketing tool.
Paid Plans: 9,000 emails every month with a daily limit of 300 to subscribers.
Paid Plan Includes: 40,000 emails every month with unlimited subscribers at ₹1,790 every month.
The free plan is best suited for: Those businesses that have requirements for email formats such as email engagement, abandoned cart and welcome emails rather than newsletters.
Sender is one of the simplest email marketing tools available in the market. Its free plan provides an allowance of 2,500 subscribers and about 15,000 emails every month. It provides a plethora of features including automations, emails, push notifications as well as templates.
Free Plan Offers: A maximum of 2500 subscribers and 15,000 emails per month
Paid Plans: All the features with unlimited subscribers at ₹710 per month
What Makes It One of The Best Free Email Marketing Software:
The automated responders on the free plan are state-of-the-art – with the ability to send and to perform multiple tasks. In general, the ease-of-use of these tools is a nice change from the complicated processes.
What Can Be Improved: While the email template formats are good, they are limited. Integrations to are confined to just a few of third-party app, including WordPress and Magento.
The free plan is best suited for: It is useful for those who want a simple and easy-to-navigate platform.
Moosend is an intuitive email marketing services provider that comes with an elegant UI. Although the free version allows 1,000 subscribers, it also provides unlimited emails, access to all features, and, no watermark or signature in the emails.
What Makes Moosend One of The Best Free Email Marketing Software:
The drag-and-drop email editor is simple and allows 3 and 4-column layout creation.
Where they should improve: A few processes such as the email and automation editor could be made easier to run.
Free Plan Offers: 1,000 email subscribers, unlimited email per month and provides a lifetime free subscription along with features such as email marketing, automation, customisation, email tracking, seamless integration with other CRM solutions and analytics.
Paid Plans: Unlimited email campaigns every month along with with 1,001 to 2,000 subscribers for ₹716 per month and comes with all the features that come with its free plan. For every 1000 subscribers, the price increases by ₹716 per month limited to 1,000,000 subscribers.
Its Free Plan is Best Suitable for: Small businesses with a limited subscriber list.
FAQs
There are various free email marketing services available in the market that come with one or a set of unique features. They key is to identify your requirements and match it with a software that suits your needs, MailChimp is one such example.
As mentioned in the list, it has some excellent features. Yet, there are free email marketing software like Mailchimp which offer one or two additional features that might help your business.
As mentioned above, some of the best bulk email software and email marketing services are available free of cost. Free email blast software and free bulk email sender tools are ideal for various mailing tasks such as sending catalogues, offers, subscription and newsletters to a large group of people.
Conclusion
By using email marketing software, you can stay connected to your customer base as well reach out and test new unexplored markets. You can monitor the efficacy of your marketing campaigns to better gauge your ROI. So, what are you waiting for? Discover that perfect email marketing software that fits you like a glove!
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