CRM or Customer Relationship Management refers to a set of tools that help manage a company’s relationship with its potential clients and improve the interaction between the parties.
With a CRM system in function, communication is not limited to customers but extends to service managers, colleagues, and suppliers, further enhancing sales management and productivity in a company.
Due to their functionalities, CRMs are crucial for digital marketing campaigns. In this blog, we discuss digital marketing CRMs to help you decide which one best suit the digital marketing needs of your business.
As the number of users with access to digital platforms via smartphones and other devices has grown, so has the demand for digital marketing CRM. CRM is a principal tool for digital marketing and is vital to e-commerce businesses.
With digitalization, businesses in other sectors also find it essential to expand their reach via CRM software for digital marketing and build long-lasting relationships with customers.
A CRM for digital marketing agency can reduce the manual work of staff members and help decrease unnecessary expenditure by targeting only relevant audiences. Digital marketing CRM enables businesses to gather feedback from users and understand their satisfaction levels to drive improvements.
Digital marketing CRM tools have the following benefits.
Digital marketing agency CRM helps gather data on potential customers according to factors like their age, gender, cities, and previous purchases. This allows a company to target only clients that might be interested in the service and hence saves resources like time and effort, contributing to the efficiency of the marketing campaign.
Collecting data about the audience while they surf through the Internet lets us know about the services that they are interested in so they can be later shown related ads to drive sales.
Here are the best digital marketing CRM tools:
Best For: Ad management & lead generation
HubSpot CRM is an easy-to-use platform for small to mid-sized businesses that helps them with contact, deal, and task management. It has the option to use email templates for quickly building campaigns.
The digital agency CRM provides email tracking and engagement alerts to keep you up to date with customer activities. Other features like live chat and meeting scheduling are also available.
Pros of HubSpot
Cons: ABM functionality could be improved
Pricing: HubSpot CRM is free for up to 1,000,000 contacts. Pricing for paid plans is available on request at techjockey.com
Best For: Lead & Customer data management
Zoho CRM is a fully compliant and customizable solution that focuses on customer engagement and lead conversion. It has several marketing automation tools to help digital marketers run effective campaigns.
You can segment customers based on lead source, region, and other parameters to tailor these campaigns. The CRM automatically captures all data from forms and helps in being up to date with every lead interaction.
Pros of Zoho
Cons: Customizing can get confusing
Pricing: The digital agency CRM offers a 15-day free trial. It has a free plan for up to 3 users. Annual paid plans start at INR 800/user/month. Recently, a pipeline centric CRM, Bigin, has been introduced for small businesses at INR 400/user/month.
Best For: Account management
SugarCRM platform enables users to manage online conversations with leads and customers in industries like telecom, manufacturing, insurance, etc. You can use conversion forms, landing page templates, and other available resources for creating marketing campaigns.
You can rate the leads before assigning them to relevant agents. It allows automation of workflows and has great reporting and integration capabilities.
Pros of SugarCRM
Cons: Requires proper training for set up
Pricing: It offers a free trial before purchase. Pricing starts at INR 3906.42/user/month when billed annually for at least three users.
Best For: personalized campaign/ email designing
ActiveCampaign (AC) sales CRM automates contact management and leads nurturing. You can track visitors to view their visited webpages and other actions. Based on their interaction, you can score their deals. It uses machine learning (ML) to generate the percentage probability of winning a deal.
Pros
Cons: Automation can get slow
Pricing: It offers a 14-day free trial with up to 100 contacts. Pricing starts at INR 674.80 per month when paid annually.
Best For: Email tracking & marketing
Agile CRM for digital marketing agency helps it in handling sales, marketing, and service functionalities. You can customize the dashboard, launch campaigns, and qualify leads on the platform.
You can also perform customer engagement activities like creating autoresponders and sending newsletters easily. It provides reports on sales calls, new leads, conversions, etc.
Pros:
Cons: Help & tutorial material could be improved
Pricing: It has a free plan for up to 10 users. Pricing starts at INR 673.84/user/ month on a 2-year subscription.
Best For: Marketing automation
Mailchimp marketing CRM uses an audience dashboard with pre-built and custom segments to help digital marketers get a 360-degree understanding of their audience.
It provides reports on revenue, engagement, and growth to help you understand the common patterns. You can use these insights to create targeted campaigns and track them on summary dashboards.
Pros
Cons: Lacks in-depth reports
Pricing: It offers a monthly free plan for up to 2000 contacts. Paid plans start at INR 770 per month.
Best For: Task management
Insightly CRM centralizes customer data and helps in the conversion of deals to projects by building customer relationships. This CRM software for digital marketing is highly customizable, and you can create personalized campaigns based on the available data and reports.
The platform helps in tracking the most relevant leads and automatically routes them to the right agents for quick follow-ups.
Pros
Cons: Could add more sales functions
Pricing: It has a free plan for two users. Pricing starts at INR 2,174.97/user/month when billed yearly.
Best For: Split testing
Creatio CRM software for digital marketing helps marketers understand customer preferences by providing all round knowledge of the customers. You can manage and analyze omnichannel marketing campaigns of different types. It also has productivity tools to help you manage your meetings and other essential tasks.
Pros
Cons: Documentation for available features could be improved
Pricing: It offers a 14-day free trial. It has both cloud and on-site deployment options. Pricing varies according to active contacts and marketing users.
Best For: Contact management
Intercom focuses on conversational marketing and engagement. You can track, filter, and segment customers to send targeted chats, emails, push messages, and more.
You can also use no-code custom bots for collecting data and growing the lead pipeline. The bot can also resolve customer issues via machine learning when you are offline and save time.
Pros
Cons: Salesforce integration could be better
Pricing: You can get a demo of this CRM software for digital marketing. Annual pricing starts at INR 4877.69/ month for early-stage companies.
Best For: Pipeline management
Nutshell CRM is a sales and marketing platform that enables marketers to target relevant audiences based on customer data and send bulk marketing emails. The data is synced with your email and calendar. You can handle sales pipelines, get shareable sales reports, and track sales goals.
Pros
Cons: Some features are not available on the mobile app.
Pricing: This best sales CRM software for digital marketing offers a 14-day free trial. Pricing of this digital marketing agency CRM starts at INR 1426.05/ user/ month.
Conclusion
There are several CRMs that are integrated with marketing automation and other best CRM tools so that digital marketers can improve product awareness and lead conversion rates.
This blog covered the most popular CRM solutions that are highly liked by marketing agencies and other such businesses. It is a good idea to take free trials or demos of several CRM solutions before purchasing one.
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