What are the Benefits of Using Customer Engagement Software

Customer engagement, which is vital for fostering brand loyalty, used to be a lot simpler in earlier times when most customers used to have limited options. However, things have changed significantly in today’s digital world.

Do you remember the last time you went to an Ice cream parlour and picked just your usual flavour?

Well, customers expect a lot more from brands now a days. They expect their queries to be resolved instantly with transparency in services. As customer services get more complex, technologies that brands use to engage customers should also be advanced. This is how the existence of customer engagement software came into being.

Customer engagement software like Simplify360 enhances the omnichannel customer journey by identifying customers’ needs and ensuring real-time communication. This software allows companies to build stronger customer relationships and improve loyalty with each conversation. This in turn leads to good returns for your business in the long run.

What Is Customer Engagement Software?

Customer engagement software helps businesses deliver engaging customer experiences through personalized interactions across all communication channels. It integrates different customer engagement tools for direct messaging, email and more as well as sales apps to provide you with full access to customers’ related data.

Here are some of the main benefits of implementing customer engagement software into your business:

• Gather customer interactions in one place to improve customer experience
• Communicate seamlessly with customers across channels – SMS, phone, email, etc.
• Analyze and study customer behavior to improve the overall experience

Benefits of Using Customer Engagement Software like Simplify360

While there are many customer engagement software benefits that cover most of the features mentioned above, each platform tends to incline a bit more on covering one aspect of the service than the other. For instance, platforms like Intercom focus more on live chat while Simplify360 is known for helping businesses with ORM and review management. Hence, you need to decide what matters the most to your business and then choose the platform accordingly.

Businesses can take advantage of the following key benefits of using customer engagement software like Simplify360.

1. Create deeper relationship with customers

A survey states that approximately 91% of customers will discontinue the association with a company after a bad customer experience. Hence, in today’s digital world, customers should always be the focal point in strategizing marketing activities.

One of the main advantages of using a customer engagement platform is that it focuses on solidifying customer loyalty. This becomes easy when companies put customers at the center of the relationship and understand their needs.

2. Integrate all your customer data

A good customer engagement software solution like Simplify360 lets you store and monitor your company’s history in one place. Universal access to this customer data provides every employee with the necessary resources they need to maintain high customer satisfaction. This also guarantees a personalized customer experience.

Furthermore, Simplify360 integrates with major business software like Google Analytics, Salesforce, Slack, Zapier, HubSpot etc. even on the go, thus allowing you to accomplish more by doing less.

3. Provides unrivaled personalization service

According to a survey, over 88% of companies believe personalization is critical to customer engagement. Customer engagement platforms like Simplify360 allow companies to engage customers at every touchpoint with unparalleled personalization. In addition, tracking customer data and interactions across digital channels makes it convenient for companies to deliver personalized customer journey at scale.

4. Reduce hours of manual support with AI chatbot

Companies can reduce approximately 30+ hours of manual support with AI driven conversational chatbots. With Simply360 conversational AI, not only is the customer response time improved but also it allows you to personalize messages. So, you can be available for your customers around the clock by customizing your chatbot communication based on your customer’s needs and escalating issues to the right person.

5. Lower customer acquisition costs

Detailed information about every customer on Simplify360 can help companies reduce acquisition costs. This is because when you are aware of your customers’ interests and purchasing patterns, you can create the right campaign for the targeted audience. A survey revealed that close to 60% of today’s consumers are likely to become repeat buyers after a personalized experience.

Suggested Read: How to Improve Customer Engagement for Your Restaurant?

Conclusion

By now, it is quite clear that customer loyalty can make or break any kind or size of business. With so multiple customer engagement software benefits you can make your business stand out and take your customer engagement to the next level.

Related Categories: Customer Experience Management Software | Customer Feedback Management Software