15 Best CRM Software for Small Business in India 2024

CRM in a nutshell means improving relationships with your existing customers to retain them. Not to mention finding new prospects and winning back former customers. All of this can be done with the help of the best CRM software for small business.

What is CRM Software?

CRM stands for “Customer Relationship Management”, a software solution which helps to easily collate, organize, and manage your customers’ pertinent information.

By implementing a CRM focused strategy, you can improve customer relations, increase your revenue, maximize up selling and cross-selling efforts and optimize your marketing efforts.

List of 15 Best CRM Software in India for Small Business

• Kylas CRM
• Salesforce
• CircleOne
• Solid Performers
• ezeeCRM
• Zoho CRM
• Freshsales
• Maple CRM
• SalesBabu CRM
• SalezShark
• Agile CRM
• Focus CRM
• Nextsky Sales
• Cratio CRM
• Tentacle

Let’s explore how this above-mentioned list of online CRM software can help small businesses in India to reduce efforts in managing customers.

1. Kylas CRM

USP: Enterprise-Grade CRM for Small and Big Organizations

Kylas CRM is a powerful customer relationship management (CRM) solution designed to streamline and enhance business activities with a focus on putting customers at the center of all operations. It boasts about being an enterprise-level CRM that is dedicated to placing customers at the heart of all business activities, ensuring seamless engagement as well as efficient management.

With features like pipeline management, SMS integration, team collaboration, and more Kylas helps you track as well as manage deals, leads, companies, and contacts.

Kylas CRM Features

1. Contact Management
2. Deals Management
3. Lead Management
4. Email Integration
5. Sales Forecasting
6. File Sync and Share

Kylas CRM Pricing: Kylas CRM offers a free 15-day trial period for users. The paid plans are flexible and start from INR 12,999/month, catering to the diverse needs of businesses.

Platform Availability: MacOS, Windows, Android, and iOS

2. Salesforce Cloud CRM Software

USP: Helps keep customers at the centre of all your business activities.

Salesforce.com is a US-based MNC headquartered in San Francisco, California that developed Salesforce, an exhaustive CRM solution. Salesforce CRM solution boasts impressive features like Contact Management, Opportunity Management, Lead Management, and Email Integration. Additionally, you can execute Sales Forecasting, Workflow and Approvals, Files Sync and Share.

Salesforce Cloud CRM Features

1. Customer management and engagement tools
2. Workflow creation
3. Task management
4. Opportunity tracking
5. Marketing and Sales lead monitoring
6. Sales forecasting
7. Social media and Email integration

Salesforce Cloud CRM Pricing: Free 30 days trial available. The paid plan starts from ₹2000/user/month.

Platform Availability: MacOS, Windows, Android, iOS

3. CircleOne

USP: The main advantage of using Bluewhirl CircleOne is that it allows you to engage customers across multiple channels.

CircleOne CRM by Bluewhirl Technologies is a customer relationship management software which allows your business to connect with your customers across channels like Email, Phone or Social Media.

It also has omnichannel chatbot capability to ensure your business is available 24×7 for your customers. With its dynamic workflow feature you can create and map different business processes on the go.

CircleOne Top Features

1. Lead management
2. Contact management
3. User management
4. Omnichannel lead tracking
5. Cognitive solutions
6. Ticket management

CircleOne Pricing: 15 days free trial available. The price of CircleOne CRM software starts from ₹1179/user/month. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows

4. Solid Performers CRM

USP: Solid Performers CRM is best for studying the history of your past interactions with a lead and then chasing them on the basis of this insight.

Solid Performers CRM is a cloud based CRM solution that is perhaps the most useful tool your customer relations management team can ask for. It provides robust alerts, reminding executives to follow up on the most promising lead. It also has a bulk upload feature which helps you to upload upto 5000 leads in a minute.

Solid Performers Top Features

1. Lead management
2. Contact and client management
3. Proposal management
4. Deal and PI management
5. Campaign tracking
6. Support ticket management
7. Project management

Solid Performers Pricing: No free trial available. The price of Solid Performers CRM starts from ₹4999/user/month. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows, MacOS, Windows (Phone), iOS, Android, Ubuntu

5. ezeeCRM

USP: ezeeCRM is an all-in-one solution for managing your sales and marketing process from lead generation to deal closure. Its powerful report builder is well-suited for preparing graphical tables for effective opportunities management.

ezeeCRM software is also deployed for managing sales pipelines based on the categorization of leads based on territory and other parameters. It provides customizable reporting options for effective campaign management and the assessment of the performance of your sales team. 

As a sales force automation tool, ezeeCRM is a viable solution for deal management and quote generation. Dedicated email client support, organizing of contacts into multiple groups and customizable layout are other built-in modules of this sales CRM system software.

ezeeCRM Top Features

1. Sales automation
2. Social Media Integration, Advanced Configurations
3. Configurations & Integrations Workflow
4. IP Whitelisting
5. Dedicated mobile application
6. Lead and deals management

eZeeCRM Pricing: 7 days free trial available. ezeeCRM is available at a starting price of ₹1062 per user per month. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows, MacOS, Windows (Phone), iOS, Android, Ubuntu

Suggested Read: Best Business Management Software and Key Features for Small Businesses

6. Zoho CRM – One of the Best CRM for Startups

USP: It can help you sell smarter, faster & better.

One of the top rating CRM software in India, Zoho CRM software for small businesses helps you track leads, optimize your sales activities, and close deals faster. It comes embedded with rich features such as multi channel communication, sales performance, sales productivity, extensive customization, automation and enterprise readiness.

Zoho CRM Top Features

1. Workflow management
2. Omnichannel lead tracking
3. Social media integration
4. Analytics and reporting
5. Process management
6. Dedicated application
7. Sales and inventory management

Zoho CRM Pricing: 15 days free trial available. The popular CRM software is available from ₹1500/month. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows, MacOS, Windows (Phone), iOS, Android

7. Freshsales – Best Sales CRM Software

USP: Freshsales CRM software supports AI-based lead scoring to enhance your sales performance.

Freshsales CRM software provides you the option of customizing your presence to reflect your business strategy. Users can switch between multiple currencies and language while dealing with foreign clients. This sales CRM software allows easy import of data, live chat and tools to gain real time insights.

Freshsales is a made in India CRM software, which helps from managing leads to tracking phone and email coordination with customers, managing workflows and generating reports. 

Freshsales Top Features

1. Lead, contact, account, and deal management
2. Visual sales pipeline
3. Lead scoring
4. 2-way email sync
5. Calling feature available through Freshcaller
6. 1000 Bulk Emails/User/Day
7. Create upto 10 automated workflow

Freshsales Pricing: 21 days free trial available. Freshsales CRM software can be accessed for ₹1650/ annum. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows, iOS, Android

8. Maple CRM Software for Small Businesses

USP: It provides a 360-degree view of your sales & marketing performance.

Denisys Maple CRM for small business is a trusted solution of SMBs based in India. More than 500+ Indian companies are using Maple CRM to satisfy and retain their customers. This system comes loaded with Automated Lead Assignment, Workflow Automation, Team Management & Access Control, Quotation Builder and an Invoice Builder to boot!

Maple CRM Top Features

1. Automates Lead Assignment
2. Workflow Automation
3. Team Management & Access Control
4. iOS/Android Applications
5. Task Management
6. Quotation and Invoice Builder

Maple CRM Pricing: 7 days free trial available. The paid plan starts from ₹600/month. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows, MacOS, iOS, Android, Linux

9. SalesBabu CRM

USP: Enhance the engagement with customers using SalesBabu.

Offering attractive features like after sales service, inventory management, online ERP, expense and payroll management, customer helpdesk and GST billing software; SalesBabu CRM automates your business needs and increases sales with advanced technology.

SalesBabu CRM Features

1. Lead and Sales Management
2. Sales forecast
3. Sales Order
4. User Activity Monitoring
5. Contact Management
6. Quotation Management

SalesBabu Pricing: No free trial available. The price for the CRM starts at ₹10,600/annum. For detailed plans and pricing, do visit techjockey.com.

Platform Availability: Windows, Android, MacOS

10. SalezShark Customer Relationship Management Software

USP: Powered by AI, it helps gather actionable customer insights & create productive sales strategies.

SalezShark sales CRM system software helps small businesses build better relationship with their customers for better sales. Also, it comes with cool features like sales automation, marketing automation, relationship intelligence, unified data solution, Outlook add-in for SalezShark.

SalezShark Features

1. Contact Management
2. Accounting & Taxation
3. Task Management
4. Lead Management & Distribution
5. Inventory Management
6. Robust Reporting

SalezShark Pricing: 60 days free trial available. The paid subscription starts from ₹600/user/month. For detailed plans and pricing, do visit techjockey.com.

Platform Available: Windows, iOS, Android, MacOS

11. Agile CRM Tool

USP: It’s mobile-ready and simple to use, with modern features and integrations.

Agile combines sales and marketing features to provide smarter selling and complete customer engagement. Agile CRM software offers exciting features such as project management, telephony, lead scoring, appointment scheduling, marketing automation, email tracking and mobile marketing, etc. to its clientele.

Agile CRM Features

1. Lead Scoring
2. Project Management
3. Marketing Automation
4. Mobile Device Management
5. API Based
6. Call Recording

Agile CRM Pricing: Agile CRM has a free plan for its users with limited functionalities. The paid plan starts at ₹750/month.

Platform Availability: Windows

12. Focus CRM Software for Small Business

USP: An effective solution for market segmentation & landing page integration.

If you want to increase information-sharing, streamline your sales processes, create accountability, drive transparency, integrate departments, improve marketing and overall customer experience; go for Focus CRM, one of the best CRM software in India for small business.

Focus CRM Top Features

1. Lead and Contact Management
2. Deal Management
3. Email Management
4. Sales & Marketing Automation
5. Customized Modules

Focus CRM Pricing: No free trial available. Price on request at the official website.

Platform Availability: Windows

13. NextSky Sales CRM Software

USP: An ERP software solution that is focused exclusively on manufacturing.

The customer relationship management solution for high velocity sales teams of small business that helps you track user behavior, score leads and optimize your sales operations; NextSky Sales CRM Software also offers essentials like contact management, lead tracking and alerts, sales management, deal management and invoice generation.

NextSky Sales CRM Top Features

1. Contact Management
2. Quote & Invoice Management
3. Sales & Lead Management
4. Deal Management

NextSky Sales Pricing: Free product demo is available. Price available on request.

Platform Availability: Windows, iOS, MacOS, Android

14. Cratio CRM System

USP: Provides tools to close more sales in less time & manage opportunities with better analytics.

Marketed as the ‘Complete Solution to Improve Marketing & Sales Performance’, Cratio is a cloud CRM software that offers various attractive features such as automated drip marketing, email/website tracking, workflow rules and automation, lead management and a mobile customer relationship management app.

Cratio CRM Top Features

1. Territory Management
2. API Integration
3. Mobile CRM
4. Sales & Contact Management
5. Lead Scoring & Management
6. Opportunity Management

Cratio CRM Pricing: Free demo available. The subscription price starts from ₹1766/user/month.

Platform Availability: Windows, iOS, Android

15. Tentacle Cloud CRM Software

USP: Tentacle Telemarketing Software to manage leads & monitor salesforce.

This solution is a cloud-based software for small and medium businesses which provides 24×7 online support. Tentacle is a state-of-art CRM software in India which assists in improving customer service and productivity, managing leads, monitoring salesforce and reducing operating costs.

Tentacle Cloud CRM Features

1. Campaign Management
2. Workforce Management
3. Document Management
4. Call Monitoring
5. Contact Management

Tentacle Cloud Pricing: No free trial available. Price available on request.

Platform Availability: Android, Web

Why Use a CRM Tool?

• Better customer service

Modern CRM tools are aimed to enhance the customer experience by improving the customer-business relationship. It manages all your data to filter specific customer information, including demographic, previous interactions, and buying history. Anybody in the company can access this data to provide better customer service.

• Boost sales

The tool helps streamline the sales process, build a structured sales pipeline, automate necessary tasks, and analyze and store all the customer data in a centralized database. This can improve efficiency by establishing a streamlined sales process for the team to rely upon.

• Data analytics

CRM helps manage the data silos to create insights for businesses to use. It converts the vast data into contextualized data such as bounce rate, click rate, demographic information, and more. It nudges the company in the growth direction which is based on analytics.

• Upselling and cross-selling

The biggest advantage of a CRM is its ability to increase upselling and cross-selling. Companies can leverage current purchase data to highlight similar products for customers to buy. This is referred to as upselling. Analytics data can also help brands pitch products they think their customers are likely to buy.

Being a small business owner, a quality solution which is not heavy on the pockets must be the priority.

Types of CRM Software

• Sales CRM
• Cloud CRM
• Online CRM
• Operational CRM
• Analytical CRM

• Sales CRM Software: Used by the sales teams of small business and big enterprises alike to manage their daily calling schedule, lead management and customer handling. Sales customer relationship management software helps track different stages of lead nurturing to ensure better conversion.
• Cloud CRM Software: Managed through cloud hosting with every customer data stored on the cloud for quick and easy access. Businesses can access cloud CRM software features directly through the internet.
• Online CRM Software: Web-based software, which ensures faster customer relationship management from anywhere and anytime. You just need a system and an internet to access the features of online CRM software.
• Operational CRM Software: Complete CRM solution, which helps business organizations manage all their customer needs through a single platform. It helps with tracking and managing sales, marketing and customer support activities.
• Analytical CRM Software: Makes all business-related data accessible at a single platform to help understand your sales and marketing metrics better. It also provides analytical financial data to help make better business decisions.

You can read in detail about Types of CRM Software.

Benefits of CRM Software for Small Business

The right CRM software can help you achieve a better sales graph for your business. Thus, the investment in CRM software for small business becomes crucial.

• Automate Leads: Can automate the process of entering the lead data and prevent chances of incorrect entries & human errors.
• Storing Customer Information: To avoid the breach of customer details, get a CRM system that ensures complete confidentiality of customer details.
• Social, SMS, and Email Integration: These features can help you run advertisement campaigns with targeted content.
• Tracking Sales: Keeping track of all sales details is not possible manually. However, online CRM software can help in keeping track of everything.
• Improving Sales: Customer relationship management helps in closing deals in your sales pipeline faster by streamlining the communication across the sale funnel.
• Reports and Analysis: Reporting and analytics are the major features of CRM software that help significantly in marketing and sales automation.

What is the Best CRM Software for Small Business: Conclusion

If you find the features of these CRM software useful for your business needs, then try them for free before deciding on to the one. All of the software listed above offers free trial, so you can explore them and decide one as per your needs.

Best CRM Software in India: Frequently Asked Questions